What is Amazon Product Selection? Amazon Product Selection Review

Product selection tips

1. The price of goods should be between 10 and 50 US dollars. Try not to be lower than 10 US dollars. The profit will be low and the operation will be difficult.

2. Product weight (preferably between 1 and 2 pounds) to reduce logistics and warehousing costs.

3. Market capacity: make sure the product has a market

Judgment criteria

a. The product is ranked within 5000 in the major category

b. The top three keywords have more than 100,000 searches per month

c. Check other platforms, such as eBay, to see if similar products are also on sale

4. Product quality. The products should be sturdy and durable, not easy to break or deform. Especially during transportation, fragile products need more attention.

5. Number of reviews. The first page of product search should contain at least 2 to 3 products with less than 50 reviews.

6. The profit margin should not be lower than 15%, so the overall operation idea should be considered clearly when setting the price, so as to avoid abandoning the product due to profit issues after it is put on the shelves.

7. Listings have room for improvement and optimization, A/B testing, and software such as Splitly

8. The problem of rapid replication: Can the product be easily found in China?

9. Non-seasonal products are especially good

10. Scalability: Is it possible to develop other related products to expand the brand?

11. The product itself has room for upgrading and improvement

12. The product has the nature of needing to be purchased regularly

13. Products have diverse keywords

Keyword selection method:

a. Associative words in Amazon search box

b. Automatic keyword recommendation for pay-per-click advertising;

c. Find the most frequently used words in the titles of the top 5 similar products

d. Others, such as borrowing related software

14. Define target customers and whether they are consumer groups

15. Due to regional and cultural differences, there may be differences in size, color and style, as well as the races, body shapes, weather and habits involved in each market.

Product selection method

1. Product selection method based on the in-site list

80% of the product selection on any platform is based on the platform’s in-site data. After all, the products you select still have to be returned to the platform to be sold, so the in-site list product selection provided by the Amazon platform is the most meaningful for reference.

This is what sellers often call Best Seller, New Release, Movers & Shakers, Most Wished For, and Gift Ideas. Generally speaking, the data in the New Release and Movers & Shakers sections are more relevant.

Note: If you find that a product in the top 100 products in a category under New Release appears multiple times (for example, more than 3 times), it is very likely that this product is also a hot-selling product that other sellers are concentrating all their efforts on creating.

2. Boutique monitoring product selection method

This method is of great reference significance for sellers who often need to select products. That is, you can monitor some boutique stores in an Excel spreadsheet. There is no need to monitor large boutique stores (such as big names like Anker and Aukey).

When you are browsing products on the homepage, you need to click to the other party’s store to take a closer look, and monitor the corresponding boutique stores according to different categories.

3. Selection of popular peripheral products

If you have finally created a best-selling product, you can consider digging deeper into the product's peripheral accessories or related products. The simplest way is to make variations, such as developing other colors, other sizes, different packaging, etc.

For example, if you find that outdoor multi-function knives are selling well, you can refer to other sellers' stores, or consult the supplier. This product selection model can greatly reduce the waste of time.

4. Category-based product selection method

More and more companies are operating multiple accounts. On the one hand, this can help them avoid store risks, and on the other hand, it is conducive to the overall layout of products.

Generally, some companies’ store planning is based on category positioning. For example, account A is positioned in the computer office and consumer electronics categories, account B is positioned in the outdoor categories, account C is positioned in the mother and baby and pet categories, and so on.

One of the biggest benefits of this model is that it helps sellers conduct in-depth research on categories, rather than just browsing through all categories aimlessly and finding that there are no good products.

In addition, in terms of store category positioning, try to find several categories of products that are related or similar, such as operating furniture and tool categories in the same store.

5. Product selection based on related recommendations

Relevant data shows that about 35% of orders on Amazon come from traffic recommendations associated with the listing details page. It is conceivable that this part of the associated recommended products is also of reference significance for sellers to select products.

For example, if you enter can opener in the search and click on a listing, you can see Frequently bought together, Sponsored products related to this item, Customers who bought this item also bought, Compare with similar items, etc.

6. FB group product selection method

Increasing reviews is an important task in Amazon operations. Many sellers stay in Facebook groups and post crazily almost every day. So think about it the other way around: the products posted by other sellers must be their main products. Can we also sell them?

If you see a product that catches your eye, it is recommended that you save the image immediately and go to the homepage to use product selection software to perform data analysis.

7. WeChat group product selection method

Just from coming into contact with Amazon, there are more and more WeChat groups on mobile phones, various WeChat review groups, various so-called cross-border e-commerce exchange groups. First of all, we don’t judge how efficient they are.

For me, when I have nothing to do, I will check out the posts of other sellers about what products they are selling. If I come across interesting or fun products, I will save the pictures and take some time to research them.

8. Independent Station Product Selection Method

Maybe everyone is currently limited to selecting products on the Amazon platform, so they have never studied other third-party platforms, such as other third-party platforms: Ebay, AliExpress, etc., where you can go to see what new arrivals are available.

Product selection mistakes

1. Serious product homogeneity

You cannot blindly follow the sales trend by being better than your competitors in appearance, function, or price.

2. Wrong method of analyzing reviews

You need to analyze both positive and negative reviews. There are two purposes for checking positive reviews. First, you can see the user's usage scenario, which will make your product positioning clearer and your product definition more precise. Second, the reason why customers leave positive reviews must be that the product has brought them certain value and solved their problems, which is the core selling point of the product.

3. Ignoring user pain points

Start with common problems and consider issues from the user's perspective.

4. Follow the trend in product selection

For example, the previous types of products such as fidget spinners are a way of selecting products that ignores the consequences and only considers the immediate benefits.

Pay attention to details

1. Product quality: Every time you purchase goods, you must inspect them to prevent a series of negative reviews caused by product quality problems from the source.

2. Qualification certificates: such as FDA, MSDS, etc.

3. Cooperation: delivery speed, advance payment, labeling, packaging and other issues.

4. Logistics speed: the time it takes for products to be delivered to the warehouse.

Test

1. Fan Group: Use some review groups on Facebook to see customer feedback on the product

2. Use Amazon’s data report, ARA

3. Run ads, check clicks, bids, conversions, and let the data speak for itself

Common product selection tools

1. Junglescout: You can browse most of the data on the product search page: name, brand, number of sellers, number of variations, price, category, sales ranking, estimated sales, estimated sales, number of reviews, review star rating, and logistics method, etc.

2. merchantwords : Based on the product search results and popularity, you can understand the specific demand for the product in the market.

3. Google Trends: Sellers can search by product keywords or associated keywords to find products with higher search popularity.

4. Keepa plug-in: It can not only monitor the historical price and historical ranking of the product, but also record the growth of the flash sale record and the number of comments of the sku.

5. Camelcamelcamel: Click to enter the details page of any Amazon product, it will show the sales ranking changes and price history of the product, which is very helpful for analyzing the product life cycle.

How to avoid copyright infringement

1. You can search directly on the official website with keywords: https://www.ikjzd.com/a/16491.html

2. Use Google Image Search to identify it;

3. You can determine whether the product has a patent by looking at the supplier’s price and minimum order quantity, or directly consult with an experienced distributor;

4. Check the number of sellers on Amazon and the degree of copycat sales. Ask suppliers for advice and communicate with experienced sellers.

References

• 1. What should I pay attention to when selecting products on Amazon? : Sohu [cited on 2019-05-29T16:00:00.000Z]
• 2. Amazon product selection || Eight ways to select products: Sohu [cited on 2019-07-14T16:00:00.000Z]