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▲ Video account attention: cross-border navigation 2021 is coming to an end, and many sellers in the seller communication group said that they would start writing the year-end summary. But some sellers sighed helplessly that the year-end summary is that the account is still alive, which is real and sad. This year, Amazon has been investigating connections, fake orders, second reviews, and off-site violations, targeting almost every aspect of its operations. Among these stages, the most torturous is Amazon's second review. In fact, the history of this relative is not very long. There was no such thing as a second review before 2017. After 2017, Amazon began to use the second review to conduct account audits, requiring sellers to provide a three-piece set of water, electricity and gas bills, and the success rate was extremely low. From its emergence to becoming a necessary threshold for Amazon registration, in just a few years, the second review has become one of the important means for Amazon to verify the authenticity of seller accounts, and the trend is becoming increasingly strict. This year, there have been several large-scale incidents of triggering the second review, and each time it affected a large number of sellers with multiple accounts. Whether they passed or not was entirely based on luck. Some sellers have not even passed the second review yet, which shows that Amazon has a very strict control over this level. By reviewing the wave of number scanning that has broken out this year, DP123 has also observed two new trends. 1. Amazon begins to trigger the second instance without discrimination Since the second half of this year, Amazon has once again launched a wave of account scanning, and among these accounts that have been reviewed, there are both self-registered accounts and accounts registered through the links of investment managers. In other words, no matter how the account is registered, it is possible to trigger a second review. Generally speaking, there are two main situations that trigger a second review. One is that the account is reviewed immediately after activation, and the other is that it is reviewed by Amazon during the operation process. No matter which form it is, it is a test for the seller. If the appeal is not approved, all previous efforts will be wasted. 2. Second review or combined with video verification to verify the seller’s account DP123 learned that recently, many sellers reported that a group of seller accounts in the United States, whether the main body is American individuals or companies, have triggered video verification and received relevant emails. It is understood that these accounts were registered in September and October this year and are currently in the operation stage. However, Amazon has unexpected events, and this large-scale second review seems to be making a comeback, but the strange thing is why it is linked to video verification? Some sellers expressed doubts. Generally speaking, accounts of Chinese companies are more likely to encounter a second review than accounts of American companies. However, in this sweep, it was the American accounts that were reviewed first. So Amazon sweeps accounts regardless of company, as long as it is a newly registered account, it is possible to trigger a second review. According to feedback from multiple sellers and service providers, a new change has recently occurred in the second review of Amazon. After the seller submits the appeal materials, Amazon determines that the materials are incomplete and then requires the seller to undergo video authentication. The store can resume normal sales 24 hours after the video authentication is passed. Therefore, DP123 speculates that video verification may gradually replace the second review as the verification method for judging the authenticity of users. This change also provides a new idea for sellers who want to pass the second review, that is, to pass the platform review by triggering video verification. However, there are still certain difficulties in implementing this idea. If the seller submits the complaint materials himself, it may not trigger the video authentication, thus missing a valuable opportunity to appeal. Even if the seller submits real information, there are still three problems: - Window period (fixed time period for appeals to be processed)
- Complaint channels (Amazon has many and complex complaint channels)
- Pass rate (even if all the requirements are met, the pass rate may not be high)
To sum up, many sellers will choose to seek help from service providers when they encounter the second review. However, the current service provider industry is full of mixed fish and fowl. Most service providers pass the second review by providing fake invoices. Such operations are not only risky, but also cannot guarantee passing. DP123, which specializes in Amazon store issues, has many years of cross-border experience and can help sellers pass the second review and restore their account sales permissions. The following figure shows some of the cases that DP123 has passed, and the current pass rate is 95%. Although DP123 can help most sellers successfully file appeals, this service also requires certain cooperation from sellers to achieve its purpose efficiently. Sellers please be aware of the following: The material needs to be authentic; The legal person can cooperate with video verification; I am not allowed to send any emails. The daily limit is 20 orders (no orders will be accepted after one week); The second instance encountered in the second half of 2021 can be accepted.
Sellers in need can scan the QR code below for consultation.
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