What is Vente-Privée? Vente-Privée Review

Vente-Privée was founded in France in 2001. It is the originator of luxury flash sales e-commerce in France. Its operating model is a membership-based limited-time purchase. It mainly conducts online retail of luxury goods and fashion + products through the "event marketing" model, which is open to registered users and offers preferential prices. Its cross-border business is mainly distributed in Europe and the United States. The products provided by the website include clothing, shoes and bags, cosmetics, luxury goods, baby products, etc.

About Vente-privée

The word Vente Privée itself means private sale in French. When it was first established, it adopted a membership invitation system and opened free registration in 2010.

Vente-Privée currently has more than 22 million members, 3.5 million visitors, and has established partnerships with more than 9,500 brands. Its business scope covers France, Italy, Spain, Germany, the United Kingdom, Austria, Belgium, Luxembourg, Switzerland, the Netherlands, Brazil and Mexico.

· Since Vente-Privée acquired the Spanish flash sales e-commerce company Privalia for 4.41 euros in 2016, it has started comprehensive integration and expansion. On the one hand, it extends online shopping to the offline stores of the cooperating brands, allowing consumers to have a more in-depth experience, and on the other hand, it integrates the inventory of offline stores and sells them through online platforms. In addition, currently in France, Vente-Privée consumers can already order goods through its website and then pick up the ordered goods in the physical stores of the relevant brands in France.

End of US operations

1. Vente-Privée and American Express, the world's largest credit card company, established a joint venture e-commerce company in the United States, Vente-Privée USA, which began operations in the United States in 2011 to explore the U.S. market for luxury e-commerce. Vente-Privée hopes to achieve an annual revenue of $500 million within three to four years by leveraging the latter's large base of wealthy credit card customers. However, according to a statement from Vente-Privée, Vente-Privée USA only had sales of about $50 million in 2014.

2. In 2014, American Express spokesperson Leah Gerstner said in an email, "Both parties agree that since Vente-Privée USA's path to profitability is more difficult than expected, it is time to consider other options. However, Vente-Privée USA will continue to operate and fulfill customer orders until the end of 2014."

Development History

-In 2001, Vente-privée pioneered the membership-based luxury goods online limited-time sale model.

-In 2007, it received a minority investment from Summit Partners, a US-based growth equity investment fund, and acquired a majority stake in Eboutic.ch, a Swiss e-commerce company founded in 2007.

- Since the beginning of 2010, Vente-privee is open to anyone to register.

- At the end of 2011, Vente-Privée signed a joint venture agreement with American Express to launch the site in the U.S. At the end of 2014, Vente-Privée ended its operations in the U.S.

-On October 24, 2013, Vente-privée launched a French food online shopping platform.

- In early 2014, it opened up to investment from the Qatar Investment Authority.

-In 2015, Vente-privée acquired the Belgian flash sale website Vente-exclusive.com and used it to enter the Nordic market.

-In March 2016, it planned to invest 475 million to 500 million euros to acquire Privalia, the largest e-commerce website in Spain.

-In September 2016, Vente-Privée announced the acquisition of a controlling stake in Danish fashion flash sale website Designers & FrIENds. The specific amount was not disclosed.