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Even if he is slow, he will never give up. Even if he falls behind or fails, he will definitely achieve his goal. ——Lu Xun
As we all know, Amazon has always been very "hateful" of fake orders, and the tragic account ban last year is still fresh in our memory. Many top sellers have not yet completely recovered from the sequelae of account bans, and both revenue and net profit have plummeted. Recently, Amazon sued another fake order company called Extreme Rebate. According to the lawsuit, Amazon not only requested the court to shut down the fake order company, but also required it to hand over the fake order list. This means that the sellers involved are likely to be punished by Amazon, and a large number of listings are threatened with removal. Therefore, amid this wave of account bans, “how to use white hat tactics to successfully launch a hit product” has become a hot topic among Amazon sellers. Can white hat tactics lead to the launch of a hit product? The so-called white hat approach, in contrast to the black hat approach of using fake reviews and illegal operations, refers to the use of formal means to optimize operations and not to promote products in illegal ways. For example , only advertising, reporting on site activities, and only relying on natural comments or invited comments.
Since Amazon’s large-scale account ban last year, many sellers who have seen Amazon’s determination to operate in compliance have begun to put research on white hat tactics on their agenda. A few days ago, I learned that a seller mentioned on the forum that a company he encountered, due to a wave of account bans, now only uses white hat methods to promote new products, and fake orders, evaluations and QA are all prohibited. ▲ The picture comes from Zhiwubuyan In this post, Amazon sellers also brainstormed around white hat tactics. Many sellers who support pure white hat tactics believe that Amazon is continuously optimizing the platform step by step and is increasingly strict in cracking down on illegal operations. If they want to develop in the long run, they still have to operate in a formal manner and stick to white hat tactics. However, some sellers also mentioned that the white hat approach is different from the black hat approach that can accelerate link growth. If the black hat approach is "stir-frying over high heat", then the white hat approach is "slow cooking over low heat", which requires time to settle before it can show results. ▲ The picture comes from Zhiwubuyan Here, we also summarize the key points of white hat tactics from the brainstorming of sellers for your reference: A good review starts with a high-quality product. Controlling product quality and building product market competitiveness are the top priorities of white hat tactics. 2. In-site advertising and activities In-site advertising, store listing page optimization settings, and the ability to prioritize long-tail keywords are all key to white hat sellers increasing product exposure and conversion rates. In addition, sellers can also participate in in-site activities such as LD and coupons. 3. Participate in the Amazon Vine Program Amazon Vine is a review program open to brand sellers on the Amazon platform. The program can help sellers quickly obtain high-quality reviews and is very suitable for white hat sellers. Since the operation cycle of white hat tactics is longer and the operation requirements are more refined, it is difficult to see the results in a short period of time. Therefore, this requires sellers to have a stable operation mentality, be patient in searching and waiting. Wait till the clouds clear and the moon appears, wait till the flowers bloom. This sentence is not only applicable to white hat sellers, but also to all cross-border sellers who are currently caught in the dilemma of logistics delays.
Affected by the resurgence of the epidemic and the severe international situation , "slow" and "waiting" seem to have become the keywords for cross-border logistics . Even if white hat sellers have thousands of martial arts, they can hardly defeat the boxers who cause bad reviews due to logistics delays. Recently in the seller communication group, I saw many Canadian sellers complaining about the long time it takes to receive sea shipments. Is Canadian shipping so slow that it gives people a heart attack? As the world's 10th largest e-commerce market, Canada has an online shopping penetration rate of 80% , and its online revenue in 2021 reached US$ 35 billion , an increase of 14% . And data shows that Canada's online shopping market will continue to grow. Therefore, the Canadian market has become a gold mine for many sellers. However, the timeliness of Canadian ocean shipping has recently become a "stumbling block" for sellers in this market to achieve explosive sales. We learned that recently some sellers have reported that since last year, the speed of Canadian shipping has been so slow that it causes heart palpitations, becoming a major headache for many logistics companies and sellers. ▲ The picture comes from Zhiwubuyan Many sellers have expressed that their Canadian shipping delivery time is surprisingly long: "The previous shipment from Canada took 76 days to be received by sea. I was shocked." "One of my shipments took more than 100 days to be received." "I had a ticket that took five months to sign for. Yours is still relatively good." ▲ The picture comes from Zhiwubuyan Another seller mentioned that because the logistics timeliness of the Canadian station was too unstable, he let it go for half a year and directly cut the number of orders from 800 to 400. ▲ The picture comes from Weibo In this regard, we learned that the reason why Canada's logistics efficiency is so slow is that in addition to force majeure factors such as port congestion, long shipping routes and natural environment , there is another reason: There are still many shortcomings in the existing Canadian shipping products on the market: 1. The departure time and port time of Canadian general ships are unstable . Not only are the departures often delayed, but the ships may also be unable to enter the port due to port congestion; 2. Recently, many new ships have been added from Matson to Canada. Although the sailing schedule is fixed, which can ensure the stability of sailing and berthing, it also adds a second customs clearance operation , which makes the inspection rate of goods higher, which is not conducive to the transportation of sensitive goods; 3. Some express channels are not legal and compliant, posing a potential risk of lost goods. So, how should cross-border sellers on the Canadian site break through the current logistics dilemma?
Zhejiang Equator Express PLUS is the best choice for sellers who need to break through the current difficulties in Canadian shipping. Advantages of Acceleration Plus 1. Sea-truck combined transport, timeliness guaranteed. The sea route uses Matson Express products. After unloading in Los Angeles, the goods will be delivered by Equator's own trucks, and the fastest delivery date is 20 days.
2. Fast customs clearance and low inspection rate. In case of Canadian inspection, Equator’s own supervision warehouse does not require a long wait of unloading-queuing-entry. It supports customs to inspect directly at the supervision warehouse, which is fast and stable with a low inspection rate.
3. Compliance with laws and regulations, and full bonded customs clearance. Equator has always been committed to compliance with regulations for shipping overseas. The goods are fully bonded and cleared, which can help customers effectively avoid the potential risks of some other existing express channels due to non-compliance with laws and regulations. Goods picked up in Vancouver and Toronto can also be declared with their own tax numbers.
4. Complete closed loop, high cost-effectiveness. The last leg of the transportation is delivered by Equator's own trucks, which can effectively reduce or even avoid the loss of goods. In addition, the Acceleration Guarantee PLUS is equipped with a stable schedule of Matson Express, which can avoid port congestion, stable timeliness, stable shipping schedule, and moderate price.
A gentleman keeps his abilities to himself and waits for the right time to act. Data shows that among Canadian e-commerce platforms, Amazon Canada has an average of about 200 million traffic per month in 2021, far exceeding Walmart, which has an average monthly traffic of less than 50 million. If sellers can first overcome the current "stumbling block" of Canadian shipping issues, they may have a chance to realize their dream of "explosive orders". Whether you have any related shipping needs Still want to know about Acceleration Protection PLUS Scan the QR code below for consultation~ ▲ Scan the QR code above to contact Zhejiang Equator customer service immediately Zhejiang Equator Supply Chain Co., Ltd. is based in Yiwu and radiates across the country. It has established 9 subsidiaries and branches in East China, South China and North China, including Zhejiang Zhimai, Shenzhen Equator Chuanglan, Shenzhen Lipai International, Guangdong Feixiang, Guangzhou Tribody, Hangzhou Dingchen, Ningbo Equator China Airlines, Hunan Equator International and Tianjin Equator.
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