The review is really over! Amazon imposes extreme penalties on sellers who manipulate reviews, including account suspension and traffic restrictions

Some sellers have said that they have received emails from the platform, and the content of the emails is different from before. This made one seller sigh: Has the punishment method for manipulating reviews changed? Is Amazon now following the principle of rather killing a thousand people by mistake than letting one go?

The email stated: Because the seller is suspected of manipulating reviews, listing access will be restricted to reduce the frequency of sellers seeing the link. And the warning email was sent to all accounts that follow the corresponding ASIN, not just the accounts that have done reviews . The severity of the situation for sellers is no less than that of account suspension .

Sellers who did not receive such emails said: This is the first time I have seen such a warning letter about flow restriction. Is this a new policy? Have you opened a case to ask customer service if there is a solution? Can this link still be saved?

Some sellers speculated that the platform may have given a symbolic warning because the amount of fake orders was small ; it may also be that the person being reviewed reported it to Amazon, but the buyer could not provide concrete evidence, causing Amazon to send an email to warn the seller first.

Industry insiders generally believe that if the flow control measures on false reviews are really implemented, it will be a heavy blow to sellers who use small accounts to copy and sell fake orders and rely on sacrificing small accounts to promote products.

In recent years, Amazon has been cracking down on fake orders and fake reviews. However, many sellers still take risks under the temptation of high profits, low costs and the most effective.

After all, reviews directly affect product sales and conversions , which is known to all Amazon sellers. Therefore, Amazon merchants will use various methods to get as many reviews as possible for their products, especially positive reviews.

In fact, more Amazon sellers believe that they cannot do well on Amazon without fake orders, especially sellers in certain categories:

For these two types of sellers, if they don’t fake orders, there will be no reviews, and buyers’ trust will be very low. Although Amazon usually closes some illegal accounts, this time both large and small sellers are beginning to be nervous.

Amazon has never reduced its punishment for "brushing orders", and sellers have repeatedly tested the edge of the rules, which is ultimately not a solution. However, there are still many compliant and safe channels for obtaining reviews , as follows:

This fake order incident is not expected to pass so quickly, and Amazon will certainly continue to increase its crackdown on fake orders. In any case, this incident has sounded the alarm for sellers.

" Whether you are a big seller or a small seller, compliance operation is the ultimate solution ." For most sellers, learning to protect themselves is the most important thing. Sometimes, slow is fast. I hope that the sellers who previously made fake orders will adjust their thinking and operate in compliance! Sell goods honestly and win with products!

As Amazon's platform compliance "moves" increase, to a certain extent, it is also driving Chinese sellers to seek more solutions, such as brand independent websites. However, whether it is a platform or an independent website, if sellers do not fundamentally solve the problem of compliance operations, their channels are also at risk of being blocked.