Amazon changes? Three new tags added!

I don’t know if sellers have noticed that Amazon has started to make some small moves recently. The Amazon’s Choice label has been quietly replaced with three other labels: Overall pick, Popular brand pick, and New arrival pick.

Amazon's Choice is a feature launched by Amazon to help customers save time when searching for products. The Amazon platform will mark some high-quality and low-priced products with AC based on the customer's purchase history, collection history, and search history, and recommend them to customers in turn.

In other words, AC is free traffic for sellers, like a strong official recognition and endorsement, which can give products more exposure and clicks.

AC has always been a small label that merchants dream of, but in the past two days, the label has been quietly replaced. What do these new labels mean?

Overall pick

Replacing the original AC logo, this product is the most selected product overall under this search term, stimulating further growth in sales of leading products.

Popular brand pick

Create a brand with the widest vertical coverage and the most beautiful data under the keyword, build brand advantages and enhance the influence of products.

New arrival pick

An encouraging sign for new products, helping them to go global and increase their weight quickly.

However, AC is not completely out of the environment. When searching for a specific category, the search results will show Overall Pick. When you click on the corresponding product list page, the label is still displayed as Amazon's Choice. This label seems to be in the testing stage.

Why did Amazon make the above changes? It may be to divide the traffic in more detail. Some sellers also speculate that they want to promote the AC model, so they expand it and divide it into more detailed excellent product categories. But it seems that from the current results , except for the Overall pick that replaces AC, there is no trace of the other two labels.

If Amazon intends to use this set of labels for a long time, then now is undoubtedly a new node. If it waits to see the full promotion of the labels and market feedback before making a strategy, I am afraid that the first piece of the pie will have been taken by others.

How can you use the new tags to get free traffic for your products? In fact, it is similar to AC. First, the product itself needs to be of high quality, and secondly, it needs to have high sales and conversion rates. The specific rules and conditions are as follows:

Of course, you should also pay attention to the detailed classification and positioning of your products. At present, because it inherits the AC label, the Overall label is the most recognized and the acquisition channel is clearer. Interested sellers can try to work in this direction.

Since the beginning of 2023, Amazon has made many policy and rule changes. For example, in the search terms, a new associated traffic entrance has been added. In terms of logistics rules, the FBA small and light commodity plan has been terminated, and the standard FBA rate for all low-priced products has been reduced. In terms of data display, multiple data such as "high return volume" and "product sales volume" have begun to be announced. Many changes show that Amazon has begun to take action in the face of a diverse, complex and competitive business environment, and constantly updates and improves its platform functions.

For sellers, changing policies mean both turbulence and opportunities. Only by correctly understanding and taking action on the changes and adjusting to the situation can sellers get ahead of others at the starting line and be the first to try.

At this time, if you work in isolation, it is easy to be out of touch with the news and lose many opportunities, or you may know about new policy changes but not know what they mean. At this time, it is particularly important to have an information group full of experts who can exchange news and knowledge with each other.