Amazon welcomes the second spring season and the countdown to shipping fee increases begins

For Amazon

This year can be considered a great win.

Prime Day breaks sales records

This year has become the best sales promotion in history

Amazon has not only shaken off the midlife crisis

The second spring of career

According to Adobe

Total sales for the two-day event reached $12.7 billion

Setting a new record since Prime Day

This represents a 6.1% increase from 2022 sales of $11.9 billion.

But it is lower than Adobe's expected growth rate (9.5%)

During the promotion

Average daily sales of multiple categories surged compared to June

The world's best-selling discount categories include

Home goods, fashion, beauty, etc.

Sales of stationery and office supplies surged 76%

The home appliance category also saw a sharp rise

It became a major pillar category during the big promotion, achieving a growth of 52%!

Household products, clothing, 3C electronic products, etc.

Sales volume has been greatly increased

Chinese sellers’ battle situation: beyond expectations

For Amazon third-party sellers

Sales growth this year has outpaced Amazon's own business

Although domestic consumers are enthusiastic about Amazon Prime Day

Not understanding and not enthusiastic

But in this year's event

Exclusive for Amazon China users

The number of promotional items increased by 300% year-on-year

It is not difficult to guess that Amazon may

Strengthen the competition for market share in China and increase resource investment

Thrasio, a global consumer products company, owns many brands

Records were broken during the event

Total global sales in 2 days exceeded 1.3 million items

Thrasio's brands include

Consumer goods in categories such as beauty, home, cleaning and pets

The best day ever

Talking about beauty and cosmetics products

In recent months, the sales volume of cosmetics in my country has increased significantly year-on-year.

The beauty market is recovering well

Domestic beauty products are not only popular in the country

It has also become a "popular" product overseas

The person in charge of a cross-border e-commerce platform said

Beauty is one of the top ten industries purchased on the international platform

This year's overseas active purchasing demand increased by 20% year-on-year

North America and Europe are the core demand markets

The Middle East and Southeast Asian markets are showing rapid growth

Amazon and Walmart are also competing for the beauty market.

Head-on fight

NielsenIQ data shows

US Beauty and Cosmetics Retail Market in 2022

Total revenue was $90.2 billion, up 6.7% year-on-year

Of this, in-store sales accounted for 62%, and e-commerce sales increased by 6.7% year-on-year.

In the field of beauty and cosmetics

Amazon and Walmart have been neck and neck in market share in the U.S.

But who will take the top spot?

We have to wait and see

Amazon's Small and Light program has stopped accepting new product registrations

The light and small program will be closed on August 29

Until then

Amazon Fulfillment Fees for Low-Priced Items to Take Effect

The countdown to the general increase in freight rates for low-priced goods has begun