Amazon's top seller committed suicide to apologize? !

Since we Chinese sellers joined Amazon

The dazzling variety of fancy playing methods opened the eyes of foreign friends

Change the main image to compete with copycats

This is the most ridiculous part

Scenarios like the one above where the main image is used to fight against copycat sellers

It can also be regarded as a little joke for sellers after dinner.

Today in Alice's discussion group

Sellers are also hotly discussing such a time for changing the picture

But the purpose of changing the picture is to "raise the white flag" with peers

Look at the signature of the "apology statement" and the brand name at the beginning of the listing

This means that the top seller of this fitness band changed the main picture to this

To the sellers who attack each other

Sum

Before this public reconciliation is known to our sellers

What happened behind the scenes?

It can be imagined that it is definitely a bloody fight.

Did this Top 1 seller take the lead in launching the attack?

We don't know

But no snowflake is innocent in an avalanche

He also behaved aggressively towards other sellers

Melees like this are nothing new to sellers.

It is rare to see someone cancel their listing and declare a ceasefire like this.

Because once the melee begins, the sellers' bullets are blind.

Attack anyone who looks like a competitor

In the end, everyone attacked each other and it became a mess.

It's very difficult to extricate yourself from it.

The seller came up with this plan to get out of this situation.

Modify your main picture to announce your intention to leave the battle

He also said that if the harassment continues, he will attack all fitness band sellers.

Of course, because it is a self-declaration

This main picture has been displayed for a while

Then it returned to normal

This is the end of the time

But the melon has not been eaten yet

Now a large number of sellers are flocking to Amazon

Competition in red ocean categories such as fitness bands will only get more intense

In these categories, various forms of attacks are used to the fullest extent.

Alice is here too

Share two easily overlooked attack methods

Remind everyone

You must have seen the sign above.

"A newer version of this product is available"

Originally used when new products/replacement products in the same series are launched

Function used to divert traffic

But if you don't do anything yourself, there will be a sign like this

Be careful that someone is watching you.

VC accounts can open cases to copy sell their own products

Label it "Newer Model"

In this way, the traffic of the copied products can be eaten up silently

So when you see your product has this logo

Keep an eye out

The second less noticeable attack method

Also from a VC account ruined by Chinese sellers

If you find a lot of follow-up sales through the front desk or software

But click into the front-end follow-up sales page

But I found that the number was less

The number of follow-up sales shown in the data is always inconsistent with the number of clicks

Because VC accounts do not need to fill in the amount when setting up follow-up sales

In other words, buying a product

But no sales are made, reaching the number visible at the front desk

But the purpose of the specific sales link is not visible

If it's not for sale, what's the purpose?

This invisible follow-up link will to a certain extent

Affects the weight of listing

You can even influence flash sales by setting low prices

The above two are "small movements" that are difficult to detect.

Attacking each other is bound to be a lose-lose situation

We, the law-abiding sellers, never take the initiative

But we must also target the evil hands reaching out to us.

Do your homework and take precautions, and never back down when necessary

Alice has always been a solid shield behind everyone