In order to prevent sellers from contacting buyers on the site and guiding buyers to leave positive reviews through gift cards and other benefits, Amazon implements a strict inspection strategy for sensitive words. Once sensitive words are found, Amazon will ruthlessly take measures to give you a small red flag warning, or even seriously close your store.

As Amazon continues to iterate, it has also strengthened its review of in-site messages. Many common English words that sellers are familiar with have also been listed as sensitive words. Once used and retrieved by the system, it is likely to cause the account to be warned!

For this purpose, Zhaodanmao has compiled the most common sensitive words in Amazon’s in-site messages. Since the content is large and important, it is recommended that you save it for your own use or forward it to the operation customer service to avoid using sensitive words when replying to customers!

Sensitive words that must not appear in in-site messages

The following words have direct impact on comments, including modification, deletion, and update. Once detected, they may cause emails to be blocked or even trigger account risks:

review/evaluation / comment / feedback / rating / star

positive / negative / critical / bad / level / appraise

amend / change / modify / alter / withdraw / retract / edit / remove / delete

update / revise / erase / cancel / wipe out

Especially when it comes to

“review”   “feedback”   “rating”

The platform will be particularly sensitive when it comes to words related to evaluation.

Words that can be used with caution:

Although the above words are prohibited, we can still avoid risks through some clever methods. Here are some alternative words for reference:

share your experience

re-share your experience

make your experience disappear

adjust shopping experience

reassess the product

When using these words, it is recommended to add a space between "re-share" and "experience", use a hyphen, or misspell them, such as "sha*re" "re-sha*re", "ex~per!ence".

In addition, sensitive words can be replaced with some easy-to-understand and non-violation expressions:

write some new word to the detailed page. This expression is easy to understand and does not violate any rules. It can be used instead of taking screenshots, etc.

Replacing "review" with "share your thoughts" can avoid sensitive words.

use phrases like "Hope you can be satisfied with our service" and avoid mentioning review content.

Many sellers are worried that they will be warned by the platform if they are not careful, which is really scary!

In fact, there is no need to worry too much. Even if there are some sensitive words in the email, it does not necessarily violate the rules. The key lies in whether we have used interests to induce buyers to leave, modify or delete reviews.

Because Amazon clearly stipulates that the act of manipulating reviews includes but is not limited to inducing buyers to modify or delete reviews through benefits.

For example, tell the buyer "Change your review and I'll give you a refund" or "Leave a review and get cash back or a gift."

So, how do you invite comments legally? Here are some tips from Zhaodanmao:

1. Use Amazon’s default template 📄

Use the "Buyer Reviews" function in the backend to contact the buyer using the default template provided by Amazon. Or select [Other] to send a message to establish initial communication.

2. Send custom emails 📧

After establishing initial communication, you can send an email of your own, asking the buyer about their experience with the product, and promptly apologize and explain to dissatisfied buyers, while providing refund or reissue options.

3. Follow up contact 📞

After a refund or reissue, continue to contact the buyer to confirm whether they have received the refund or the replacement is in good working order.

4. Multiple reminders 🔔

If the buyer doesn’t respond, you can contact them multiple times to remind them to address the review issue. Repeated reminders can increase the chances of the buyer responding.

Important reminder: When we contact buyers or invite them to leave reviews, we must be careful with our words, avoid using sensitive words, and strictly abide by Amazon's rules and policies.

Communicating with buyers in a compliant manner can not only maintain a good seller image, but also improve buyers' satisfaction with products and services.

By following these steps, you can legally invite buyers to leave reviews while avoiding crossing Amazon's red line. I hope that this list of sensitive words on the site can help you avoid pitfalls during operations!