The first round of account bans in 2020! This time, the reason is...

At the beginning of 2020, many sellers’ accounts were directly blocked.

Recently, a European seller reported that the Spanish site was closed on October 17, 2019 due to account association issues, and the French and German sites were also closed one after another. The Spanish seller initially denied the association, and the first appeal was unsuccessful. When he appealed for the second time, he directly received an email saying "According to Article 3 of the Amazon Enterprise Solutions Agreement, your Amazon seller account has been deactivated."

Coincidentally, there are sellers on the Japanese site who have encountered the same situation, all of which violated "Article 3 of the Amazon Business Solutions Agreement."  

In addition, many sellers had their accounts deactivated because they failed the second review of their new accounts. The reason was that they received the above email, which violated "Section 3 of the Amazon Business Solutions Agreement."

Whether the account is blocked due to association or the account is deactivated due to failure in the second review, the reason points to Article 3 of the Amazon Business Solutions Agreement.

What exactly is Article 3, that can directly block the associated and second-instance accounts?

Xiaozhi found out that the content of Article 3 is as follows:

I read this agreement for a long time but still didn't understand it, but I grasped the key point that my brother-in-law wanted to say : " We can notify you to immediately terminate or suspend this agreement at any time for any reason ." This means that as long as my brother-in-law is in a bad mood, he can block your account at any time without any reason!

This is obviously an unfair clause. This operation is really amazing. Now you know why Amazon has blocked your associated and second-instance accounts.

For those who are blocked due to account association, of course, you need to write an appeal email , and the seller must cooperate to provide relevant information to prove that there is no association between their accounts. Generally speaking, Amazon will send 3 emails, which are directly related to whether your account can be revived, so every email must be written carefully.

For those new accounts that are blocked due to the second review, they can appeal back according to the following requirements under normal circumstances if the review is triggered, but it is not guaranteed that every seller can appeal back. Here, Xiaozhi shares several ways to pass the second review :

Just submit it in the following location: "Performance" - "Performance Notification" - "Appeal" - "Wrong Deactivation". Please be sure to explain the content of each attachment submitted in English in the body of the text. If the seller's submission is rejected or there is no response for more than two weeks, please send the appeal information to the manager for follow-up.

It must be an invoice issued by a national government department such as State Grid/Telecom/Mobile, with the company name and address.

The fastest way is to use the company's broadband

Please refer to the following figure for qualified invoices:

                 Refer to the following figure

Hong Kong company: need to provide the following two documents

The above information can be submitted by clicking the button in the seller’s backend.

Looking back at the year 2019, my brother-in-law launched several account massacres without warning. Let’s review and see how the sellers managed to survive under my brother-in-law’s butcher knife.

In April, Amazon announced that April 15th was the deadline for uploading VAT tax numbers on the German site. If sellers fail to upload tax certificates in time, they will not be able to sell products on Amazon.de or to buyers in Germany.

On the 16th, a large number of sellers received news in the background that they were banned from selling on the German site.

Later, even sellers who did self-delivery could not escape the disaster and were also required to upload VAT certificates.

Later, even sellers who did self-delivery could not escape the disaster and were also required to upload VAT certificates.

On May 25, a large number of sellers were blocked for no reason. Later, they received emails from Amazon stating that the reason for the blockage was that they illegally merged variants.

Later, the seller actively appealed, but a few days later, a dramatic scene occurred. The blocked seller accounts began to be automatically unblocked, including those that were mistakenly blocked and those that violated regulations.

In June, many sellers’ accounts were reviewed and their sales privileges were suspended shortly after they were registered.

All sellers whose accounts were blocked received this email from Amazon:

The sellers who received this email have triggered a second review. The sellers subject to the second review include newly registered accounts and those who changed their credit cards in the background.

Most of these accounts that were reviewed for the second time were registered using false information. As the number of sellers on the platform increased, Amazon, in order to regulate the qualifications of sellers, eliminated these informal accounts through a second review.

On July 15, when sellers were immersed in the Prime Day carnival, my brother-in-law started another round of large-scale account blocking.

The sellers whose accounts were blocked all said that they did not receive any notification and their accounts were blocked. The backend showed that they could not log in and it said that the password was wrong, but changing the password was invalid.

Later, some sellers analyzed that the accounts were blocked because of illegal operations, use of black technology, or product infringement. In accordance with the brother-in-law's style of settling accounts after the event, they were blocked during the peak season.

On November 9, a large number of Amazon sellers were unable to log into their accounts. The reason given by Amazon was: We have detected unusual activity in your account, so we have temporarily locked the account!

Later, the sellers revealed that most of the blocked accounts were purchased from service providers, that is, they were registered using false information. In addition, accounts registered using VPS, VPN, and cloud servers were also within the scope of the blocks.

Although Amazon bans accounts every year, it is rare to ban accounts at the beginning of the year. Sellers should be cautious and operate in compliance with regulations. In 2020, sellers will still encounter many challenges. I hope that after seeing through Amazon's various pitfalls, you will still love Amazon.