Main image policy update is here! Those who fail to do so may have their sales rights revoked

Main image policy update is here! Those who fail to do so may have their sales rights revoked

Because it directly affects the conversion rate, the main picture has always been the attribute that sellers spend a lot of effort to polish. They even go against Amazon's white background policy to make the main picture look good, because many products do become much uglier after changing to a white background main picture, and orders plummet.


Although Amazon has not pushed any news to everyone recently, I still found a small change under the image when I was editing the product for optimization.


When changing the image, the little clone found something like this - Energy Guide Label.

It even squeezes out the original SWATCH image (this should be a BUG)


Am I unworthy of a name?

— —SWATCH image


What exactly is this Energy Guide Label (hereinafter referred to as energy label)?

To be honest, when I first saw the little clone, I immediately thought of this one on the refrigerator at home.



That’s right, the energy label on Amazon is equivalent to the energy efficiency label we commonly see.

Let's see what the official says



It seems that not only household appliances will use this label, but even lighting and water-using products will involve energy labels.

But,

What does this have to do with my home product?

Take a closer look at the official list


Sellers are required to display energy efficiency labels on the detail pages of the following products:

Televisions, refrigerators, freezers, refrigerators, washing machines, room air conditioners, central air conditioners, dishwashers, ceiling fans, pool heaters, heat pumps, furnaces, boilers

For most general-purpose "lamps" with a medium screw base (including most incandescent, CFL, and LED bulbs), sellers are required to display the Electric Light Source label on the detail page.


Although the major categories are not mentioned, I believe that as long as the categories include these products, energy labels can be uploaded now. (For example, the products of Xiaofenshen have nothing to do with water and electricity, but they still have this energy label.)


Then sellers like me who have nothing to do with this label can check whether their SWATCH image has been squeezed out and whether the front position is displayed normally.


If you are a seller involved in this area, you need to obtain the corresponding energy efficiency labels, electric light source labels or water usage information from the manufacturer and upload them to the listing as soon as possible. Because…



After uploading the energy efficiency label, it will be displayed under the product image on the details page. Therefore, if you have already uploaded the energy efficiency label as a product image, you must upload it again using the official method above, otherwise it will be regarded as failing to comply with the energy label rules.

Of course, since we can all use this energy label now, for sellers like us who don’t have strict requirements, whether there is any room for development of this small function remains to be tried.


My little clone will share the results and methods I tried in our seller group and official account in a timely manner.

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