Online grocery sales in the U.S. reached $8.5 billion in January! 69 million households choose online grocery shopping!

It is learned that according to the latest Brick Meets Click/Mercatus Grocery Shopping Survey, despite the growth of pickup services, U.S. online grocery sales fell to $8.5 billion in January, down 8.6% from $8.9 billion in 2020 and down 4.5% from $8.9 billion in December 2021.

The number of U.S. households choosing to buy groceries online remained relatively stable at 69 million in January 2022, slightly lower than the total in December and down 1% from 69.7 million in January 2021.

Sales in the click-and-collect channel alone increased in January this year, by about 2.5% to $4 billion, compared to January 2021. But delivery sales fell 6.3% to $3 billion.

Data from Brick Meets Click shows that the weighted average order value (AOV) of online grocery pickup methods fell less than 0.5% year-on-year in January this year, with pickup volume down 3% and home delivery down nearly 11%. In terms of share, pickup accounted for 47% of online grocery sales in January, up 5 percentage points from the same period last year. Brick Meets Click attributes this to an increase in monthly active users (MAU) and order frequency.

In January, the number of MAUs receiving online grocery orders via pickup increased 6% year-over-year, while MAUs for delivery decreased 2% and MAUs for home delivery decreased 8%. The average MAU placed 2.7 orders per month in January, 5% lower than the same period last year, but 33% higher than the pre-pandemic period. The decline reflects a pullback in home delivery order frequency, which fell 36% compared to 26% growth for click and collect and 10% for home delivery.

Editor ✎ Estella/

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