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When your products have quality problems or too many negative reviews, it is obvious that sales will decline and inventory will be overstocked. As for why this happens, you can analyze the various data in the background and compare it with your competitors' stores to analyze the reasons. 1. Product listing issues The product title and function description are vague, making it difficult for Amazon search engine to crawl. 2. Product quality issues This is the importance of product selection. Most foreign customers pay great attention to product quality and would rather pay a high price to buy the best items in their minds. 3. Too many negative reviews Some customers find a lot of negative reviews on a product before they even buy it, so it’s no wonder that they will pass it up. Too many refunds will inevitably lead to a decrease in the weight of the store and products, and will also affect the conversion rate. The competitor's products are better value for money, and their weight and sales data are also very good. In this case, finding ways to reduce losses becomes the first choice. Even if the inventory is sold at a loss, it is better than leaving it in the warehouse. Leaving the inventory in the warehouse will increase storage fees, labor costs, etc. Of course, there are some techniques to clearing inventory. Before clearing inventory, you need to know one thing: whether you are creating new products or clearing redundant inventory on Amazon, you basically have to work around traffic and conversion rate. The idea here is to combine the inside and outside of the station: 1. Report a flash sale and give the cost price Many people only think of flash sales when clearing out inventory. Most of the products being cleared out are not easy to sell, so a mere 20% discount is not enough at this time. Calculate the profit clearly and clear the stock at the cost price. If there is no movement within 2 hours after the flash sale starts, continue to reduce the price until the goal of clearing the stock is achieved. This is also part of refined operation. This method is quite common and it is free! Find a variant with good sales in the store, add a sub-variant under the parent body to clear the inventory, the parameters of this newly created listing need to be consistent with the slow-selling product, and the price should be reduced to the cost. 2. Bulk clearance on Amazon Starting in March 2022, new products will be shipped to Amazon without bulk clearance. Amazon will send the seller's inventory to wholesale liquidators, so that the seller can usually get back 5% to 10% of the average selling price of the goods. The program provides an alternative to allowing sellers to abandon their inventory or return it to the seller. 4. European local discount website If you are clearing inventory on a European site, it is recommended that you look for small European local discount websites on the Internet. There are still many such websites. Because not many people know about it, the effect is also good. If the product has high profit, there may be some profit. It is recommended to focus on the Czech Republic and Poland. 5. Publish the code to influencers Find celebrities on Instagram, celebrities in the corresponding categories, and give them unlimited codes. If you find the right one, the effect will be very obvious, and you may even buy out all the inventory in one go. When clearing redundant inventory, there are many other methods such as price reduction, advertising, email, etc. In the normal operation of the store, pay attention to slow-moving goods in a timely manner and carry out marketing activities such as discounts. The process of clearing inventory will definitely take time, so Amazon sellers should not be impatient. They should try their best to recover costs, make good inventory plans, calculate inventory turnover cycles, and prevent backlogs.
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