Want to make some quick money? Start by choosing the right popular product on Amazon!

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The four core elements of e-commerce are: products, channels, operations, and supply chains. Products are the core of the core. Without good products, everything is zero. Especially for platforms such as Amazon, the importance of products is self-evident. Referring to past experience: In many cases, the products of top stores are often popular products that can lead the market trend.

So, what are our steps and methods to find popular products?

1. Focus on Internet influencers in niche markets

People who can become industry bigwigs or internet celebrities usually have accumulated a lot of fans and have a certain authority in the industry. Their sensitivity and awareness of products are definitely higher than the general public. Often, well-known accounts are more likely to be recommended and become leaders of market trends. We can often achieve good results by finding trending products through their recommendations.

First, you need to follow the influencers and authoritative accounts in your industry, check their content regularly, study the products they recommend on social media or in their own stores, and find out which brands they follow and what characteristics they have. The possibility of these products becoming popular products in the future is much greater than the products we have no plan to choose.

2. Find niche products on video platforms

After the popularity of short videos in China, videos gradually replaced public accounts as the mainstream tool for spreading information. Of course, the global trend is also the same. Analyzing products through videos makes it easier to understand. Although Tiktok, the overseas version of Douyin, has been suppressed in the United States, it is still very popular. Of course, it is still slightly weaker than YouTube. If you want to know the popularity and trend of the product you choose, you might as well go directly to the video search engine and enter keywords to get information. This is also a relatively new channel and method.

3. Use e-commerce tools to find hot-selling products

How to find and create a hot-selling product is the biggest headache for sellers. Generally speaking, everyone will use Amazon's sales rankings as a reference for product selection. So how do you read Amazon's sales rankings? As a seller, are there other ways to find hot-selling products?

We saw the following official recommended product selection analysis tools on a navigation site. These tools can all assist us in product selection, but each tool has a different focus, so how do we choose?

3.1—Online tools for cross-border representation:

Alibaba Hot Selling Products

Address: http://suo.im/4wqJ8m

Amazon Best Selling Products

Address: http://suo.im/3vPqzK

eBay Hot Products

Address: http://www.ebay.com/ctg

3.2—Free product selection tools:

a) AmzChart

This tool has similar functions to jungle scout and h10, but it is still free to use. Its product database is updated in real time, and sellers can filter products that meet their requirements according to their own requirements. It provides a category product parameter to serve Amazon sellers by crawling product data: sales, BSR ranking, number of reviews, number of sellers, etc.

Keyword search:

Enter the product's ASIN code in the keyword analysis navigation bar to query product information. Click the queried keyword to see the product's search trend. Most tools have this function.

Product monitoring and tracking:

It can actively track competitors' movements every day and follow up on strategies in a timely manner. When the follow-up sales information of the products you monitor changes, it will send you an alert via email, allowing you to get the latest updates from your competitors.

3.3—Google Trend

This tool is a query tool owned by Google, and almost every cross-border e-commerce practitioner must have it.

3.4—Amazon Best Sellers

This is Amazon's own best-selling product database, which analyzes the sales ranking of products on Amazon in their own categories. In other words, it provides Amazon sellers with a complete best-selling ranking list of products in each category. Amazon Best Sellers can provide sellers with some inspiration in product selection, and see which products are ranked high in sales in the market recently. Amazon will rank products based on their real-time sales and historical sales, and update them every hour.

4. Pay attention to industry information - collect popular products

Generally speaking, industry news and portals will report the latest and hottest topics, as well as product overviews of industry categories. These contents may provide you with some inspiration and ideas for product selection.

Here are some niche and classic websites:

4.1—Black Technology Website: socialanimal

Ability to track and monitor content on mainstream websites and analyze influencer traffic based on keywords or URLs.

4.2—E-commerce forum: speaking your mind

It is very similar to Knowledge Planet, the average level of forum netizens is high and they can help you solve mid- and high-level problems in operations.

4.3—Standalone tools: hellobar

This tool can customize the ad location, style, and copy, and provides various templates, and can also make detailed data statistics.

4.4—Template website: reallygoodemails

It provides dozens of small categories of email templates and supports downloading email codes, analyzing the advantages and disadvantages of email templates.

4.5—Information Community: Trend Hunter

This is an online community with millions of active members around the world who share the latest trends. Whether it is design, fashion or technology, the product designs are very smart and novel, and may provide you with inspiration at some point in time.

4.6—Information website: Spingwise

Providing data and information on various new trends around the world may give you useful information for product selection.

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