It is observed that the topic of "Shopee China announces layoffs" has been trending recently. As the cross-border e-commerce platform with the highest market share and the most influence in Southeast Asia, the news immediately attracted widespread attention from industry insiders. Many people said: It is so difficult to have a stable job! ▲ The picture comes from Sina Weibo ▲ The picture comes from Sina Weibo It is reported that Shopee held a general meeting in China on the morning of September 19 , announcing that it would start team adjustments and cut some positions. A Shopee employee revealed that the layoff compensation plan was N+2 , which was higher than the compensation stipulated by the Labor Law . It is rumored that Shopee's layoffs this time were quite large, and the layoff rate in some departments was as high as 90%. ▲ Video account focuses on cross-border navigation Regarding the layoffs, Shopee officially stated: "With the goal of achieving self-sufficient development, the company is optimizing operational efficiency. This adjustment is part of the continuous efficiency improvement measures, and we will do our best to support the affected personnel to make a proper transition." In fact, there were early signs of layoffs in Shopee China . This year, layoffs were reported in Singapore, Indonesia, Mexico, Chile and other regions. It can be seen that Shopee is shrinking its business scale . The expansion effect was not as expected and the company's business shrank In September 2021, Sea raised $6 billion in financing through stock sales for global expansion , and has successively opened up multiple overseas markets including Mexico, Argentina, Colombia, Chile, France, Spain, India , etc. However, the growth momentum of global e-commerce has gradually slowed down this year, and these new markets and businesses have not brought any real benefits to the company.
On August 16, Sea released its second quarter financial report, showing that the company achieved revenue of approximately US$2.9 billion , a year-on-year increase of 29.0%, but its net loss reached US$931.2 million , more than double the same period last year . Shopee, one of its two main businesses, had a GMV of US$19 billion in the second quarter, with a further decline in year-on-year growth and lower than the market's lowered expectations of US$19.9 billion.
It was also from the end of last year that Sea's stock price began to fall. As of yesterday's closing , Sea was priced at US$57.28 per share, a drop of more than 84% from its peak of US$372.59 per share in October 2021 . ▲ The picture comes from Baidu Stock Market Starting from July, Shopee raised the commission, transaction and free shipping rates of multiple sites in Brazil, Poland and Southeast Asia, and closed sites in France, India, Spain and other places . Last week, it was reported that Shopee closed some of its businesses in Chile, Colombia and Mexico, and completely withdrew from the Argentine market. "Shopee failed in Latin America? Withdraw from the Argentine market, focus on Brazil in the future! " It is impossible for Shopee to give up its core stronghold in Southeast Asia and China, where sellers are based, but it has still "slimmed down" some of its businesses. Optimize specific business to reduce costs and increase efficiency According to Shopee employees, this is not a layoff based on an overall ratio , but an optimization and adjustment of specific business departments and positions . Some businesses with poor performance have a higher ratio of layoffs. For example, the Food business line is the hardest hit area in this layoff.
As early as June this year, Shopee laid off employees from the teams of its Southeast Asian online food delivery service ShopeeFood and online payment service ShopeePay . ▲ Image from CNA Shopee's global expansion has led to a rapid expansion of its staff size. As of the end of last year, the number of employees worldwide was close to 50,000 , of which the Chinese team had approximately 6,000 to 7,000 people. Labor costs have become a major expense for Shopee. According to Shopee's first quarter 2022 financial report, the company's headquarters costs (including employee costs, general and administrative expenses) increased by US$162.1 million year-on-year. Among them, the increased costs due to the increase in the number of employees amounted to as much as US$113.3 million . As the global market is in a downturn and new business lines are difficult to make a profit, Shopee's move seems to be an inevitable "drastic measure". Li Xiaodong, CEO of its parent company Sea, said in a recent internal letter that rising interest rates, accelerating inflation and market turmoil will put the company's business in a long-term predicament, and the company's top management has decided to voluntarily give up their salaries until the company achieves self-sufficiency. In conclusion: Overall, the businesses involved in Shopee's layoffs are mostly marginal businesses or secondary markets with poor performance, and the core business has not changed much. As Shopee focuses its main efforts back on the Southeast Asian market, I believe it will improve further.
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