|
▶ Video account attention cross-border navigation
At the end of April last year, Amazon banned accounts, affecting about 600 brands, more than 3,000 accounts, and more than 50,000 stores of Chinese sellers. Not only did small and medium-sized sellers sigh and weep, lamenting the difficulties of Amazon, but many top sellers also had hundreds of millions of funds frozen, which seriously damaged their vitality. Although many sellers filed complaints with Amazon after the incident broke out, demanding the unblocking of their blocked stores and frozen funds, no significant results were achieved at the time. However, since the beginning of this year, a wave of counterattacks from sellers whose accounts have been blocked seems to be rising. After a Shenzhen seller successfully appealed to unblock his frozen funds in March, a Dongguan seller also gained the upper hand in the lawsuit against Amazon recently. Amazon lost the case again, and the big seller unfrozen funds! It is learned that recently, according to the seller’s revelation, a big seller in Dongguan successfully made a profit in the arbitration game with Amazon. It is reported that the seller had his store banned by Amazon last year and all funds were frozen, so he hired a team of lawyers to apply for arbitration. Just a few days ago, the arbitrator made a final ruling: Article 2 of the Amazon agreement freezing seller funds is invalid. According to the ruling, Amazon not only needs to unfreeze all the frozen funds of the seller, but also needs to compensate him with 12% interest. ▲ The picture comes from Weibo It is learned that this is not the first case of a Chinese seller winning the lawsuit. As early as March this year, it was mentioned in an article previously published that a Shenzhen seller whose account was blocked also won the lawsuit against Amazon and recovered the store funds frozen by Amazon. According to sellers, there have been 6 successful appeals worldwide regarding Amazon’s account blocking incidents , 4 of which have been successful in China. Even Wall Street funds are willing to advance $5,000 in arbitration fees. As of today, it has been more than a year since Chinese sellers filed a class action lawsuit against Amazon in the US court over the account suspension incident on September 13, 2021. The successful cases of the above sellers seem to foreshadow that the reversal of the suspension of Amazon sellers has just begun. However, rationally speaking, it will take a long time to negotiate with Amazon over account suspension. Compared with pursuing past losses, most sellers will still put their hopes of "recovering" funds on future sales performance. Therefore, under the inevitable trend of compliant operation of the Amazon platform, in order to avoid the sudden bad news of account suspension, Amazon sellers will inevitably pay more attention to the account status of their stores. It is worth noting that Amazon recently sent a group notification email to sellers regarding the newly launched "Account Status Rating Function" . To promote compliance, Amazon sends mass account rating emails It is learned that on the morning of September 20, many sellers received account status rating notification emails from Amazon. Amazon once again reminded sellers in the email that some new features have been added to the account status page: 1. In addition to the color logo, the background will now display the account status rating score with a number from 0 to 1000 :- Green: 1000-200 points, account is healthy
- Yellow: 100-199 points, there is a risk of suspension
- Red: 99 points or below, the account is not good, has reached the suspension criteria or has been suspended.
2. The account health page will help sellers understand their account status more clearly and reduce the risk of account status and business interruption. ▲ The picture comes from the seller communication group It is worth noting that Amazon also stated in the email that if the seller’s account is in a "risky" or "poor" state, the problems affecting the account status rating score must be resolved within 7 days , otherwise the account may be deactivated. It is reported that the "Account Health Rating" function is a new tool announced by Amazon on July 22 this year, and it was first launched on Amazon's sites in the United States and Canada as early as August. Sellers have different opinions on this feature update of Amazon: “It’s more dangerous to build a brand with a new account, the risk of scams is even worse, and there’s almost no room for error.” "When the scores are not high, you need to be more cautious, more restrained, and take one step at a time." “Account health ratings are now more intuitive.” It is still unclear what the impact of Amazon's account status rating function will be on sellers in the future. But there is no doubt that under the trend of compliant operations, Amazon sellers will need to pay more attention to their account status in the future. Currently, September is two-thirds of the way through, and cross-border sellers are at an important stage of preparation before the big promotion. It is also known that as Halloween approaches, the popularity of related product selection trends is rising. In addition to the mainstream Amazon platform, sellers can also choose Shopee, which is full of opportunities, to seize the opportunity to pursue "gold" during this peak traffic season. The September winning guide is here~~ Let’s shop on Shopee and be happy together! Lock in September 22 #Video: Tiger Step RPA Save the poster and copy the text to forward to your circle of friends, and participate in the event according to the instructions on the poster! |
