Black Friday Online is over! The first-line battle report is here

"Americans don't shop until the last day. Online sales on Cyber ​​Monday are better than on Black Friday, and the discounts are the same."

It is obvious that the traffic and order volume of Cyber ​​Monday are better than those of Black Friday. Sellers in the big selling circle have also started to show off their explosive orders. Our cross-border selling circle will share various cross-border knowledge and rights protection every day. If you have any questions, the big guys here will tell you everything they know. Our cross-border selling circle has also begun to have new rules. Here gather the top big guys in the industry and experienced big selling founders. Countless new hot spots and new strategies are shared here every day.

In the blink of an eye, the Black Friday event has ended. From the overall performance point of view, this year's Black Friday performance is not good. The topics of "Black Friday upset" and "No orders on Black Friday" have been hotly discussed. According to most sellers, the number of orders on Black Friday is indeed not as good as in the past. Many sellers with good product performance also had a surge in orders during Black Friday, while sellers with poor product performance had a strong upset compared with last year.

Electronics products are still the biggest sales growth in the United States this year. Compared with the average daily sales in October, online sales of electronic products on Black Friday increased by 152%. Sales of smart watches (+577%), TVs (484%) and audio equipment (376%) also increased significantly. Other hot-selling products during Black Friday include:

Categories such as toys, games, Bluetooth headsets, smartphones, skin care products, cookware sets and coffee machines.

During this year's Black Friday promotion, other platforms: Tushbaby, a maternity and baby brand on Tik Tok Shop, achieved amazing sales and became the first maternity and baby product store to be listed in the top 10 of the Tik Tok Shop GMV list. The store's order volume soared to nearly 30,000 during Black Friday. Before Black Friday, it was just an ordinary maternity and baby brand with not much daily sales. On Black Friday, the average daily sales reached 4,400 pieces, with daily sales of nearly US$70,000. The brand's entry also had 200 million views on Tik Tok.

Overall, the trend of Black Friday traffic this year is a bit nonsensical. Not all general sellers can reap the benefits. The ones with explosive orders may be sellers of certain categories or with good daily operations. Of course, there is also the blessing of good luck.

We often say that we are both Amazon users, but one is a seller and the other is a buyer. Amazon has always been biased towards buyers, creating a very tough competitive environment for sellers. This holiday season, Amazon has re-launched the "B2B Product Opportunities" feature to help sellers get more sales opportunities. Is there any hope for order volume?

Many sellers must be wondering how these products selected by Amazon will be recommended? The "B2B Product Opportunities" feature will combine buyers' purchasing trends and target preferences with sellers' historical sales data through big data analysis to create exclusive product recommendations for sellers. This feature now has three major updates:

1. User page upgrade: Removed the pop-up window that prevented sellers from viewing the recommended download report, and allowed sellers to download the full report at one time.

2. Optimize and upgrade the recommendations: Amazon uses artificial intelligence technology to provide sellers with more accurate product selection recommendations.

3. New indicators: "Ranking", "B2B Opportunity" and "B2B Special Price".