How to write an Amazon product title? Here are some tips

Mastering product title keywords is crucial for any seller who wants to launch a new product on Amazon, so this article will take an in-depth look at the product title keyword strategy for Amazon sellers.

You may have completed your product preparation and are confident that your product will appeal to your target audience on Amazon, but some questions still remain, such as:

• What kind of product title can improve your listing’s exposure?

• How should you conduct title keyword research?

• What format should product titles use to optimize listing SEO?

This article will introduce the title keyword strategy that sellers need to pay attention to when publishing brand products on Amazon. If you master the product title keyword optimization skills, you can let buyers discover and buy your products more frequently.

First, sellers need to determine which keywords can allow your products to reach the right audience. Then, how should Amazon sellers write product titles?

1) Put the most relevant keywords first

According to market research firm Nielsen, most e-commerce buyers browse listings from left to right. If you are selling oven mitts, don’t create a listing with a title like “Durable Heat-Resistant Kitchen Accessory Oven Mitts.” Buyers may be confused whether you are selling general kitchen supplies or just oven mitts. Start with the most important keywords first, then go into more detailed descriptions.

2) Include product features in the title

Customers often search for features of a product, or at least look for them. “Oven Mitts” might tell users what your product page has, but “X-Brand Oven Mitts – Heat-Resistant Silicone, Extra Lon” is more specific and includes more keywords related to features, including being made of heat-resistant silicone, and is very long.

According to a survey by keyword analysis tool Wordstream, you should create product titles in the following order: brand name > product > main features > size > color > quantity.

Using this format, you might end up creating a title like “X-Brand Oven Mitts – Silicone Lined, Extra Long, Black/Blue, Set of 2”.

Of course, it also helps sellers to highlight the features of their products and understand how to highlight those features.

As you optimize your product title keyword strategy, be sure to familiarize yourself with Amazon’s A9 algorithm, which is the search engine that drives traffic to Amazon.

Amazon is primarily focused on sales efficiency, which means showing customers the products they are most likely to buy. This means that your optimization of Amazon search results should focus on two main factors: relevance and performance.

You can improve relevance using the best keyword optimization practices mentioned here, but keep in mind that Amazon looks at another factor when deciding which products to include for a specific keyword: performance. This means that any optimizations you make to the product listing itself will affect whether or not your product appears in the search results page for a specific keyword. This includes:

• Optimize product descriptions;

• Upload product videos and high-quality pictures;

• High-quality reviews.

There are also some direct factors that cannot be optimized through text, but will still affect A9’s results:

• Whether the product is available;

• Price: If the price of similar products is too low, consumers may think that the product quality is not very good.

So keep these factors in mind when constructing your product titles and overall keyword strategy.

1) Sellers should optimize keywords from the perspective of buyers. Simply stuffing keywords will give buyers a bad shopping experience. Remember the "X-Brand Oven Mitts – Silicone Lined, Extra Long, Black/Blue, Set of 2" example mentioned earlier? In fact, title keyword optimization is very simple. Just include a series of relevant unique keywords that buyers may search for. If you fill in more keywords, it will only make it more difficult to read, which will reduce click-through rate and may hurt your product performance.

2) Incorporate as many unique keywords as possible. Since Amazon will treat the entire field as a coherent set of keywords, it doesn’t matter if one keyword is adjacent to another. For example, searching for “facial makeup” will still bring up results such as “Facial Moisturizer and Makeup Kit” even though the two words are not directly adjacent to each other.

3) Use your product name and brand name. Sellers will not be penalized by the Amazon search engine for long titles, so be sure to include as many relevant details as possible in your title. People searching for your brand or product should be able to find you on Amazon based on your title.

4) Include your target audience in the title. If you find that your title needs more details, you can also add some keywords related to your target audience. For example, "Shorts for Men" is a good example of a keyword group that can help you reach more audiences searching for relevant products without destroying the clarity of the title.

Since your products are competing with other products and grabbing higher purchase rates, one of the best practices for optimizing your title keywords is to avoid making the same mistakes as your competitors, such as:

1) Repeating keywords. If you are selling fleece blankets, don’t stuff your title with repeated keywords. A title like “Green Fleece Blanket, Blue Fleece Blanket, Red Fleece Blanket” may sound like it will get you a ton of traffic in Amazon searches, but it will only hurt the clarity of your title and may prevent you from generating higher click-through rates.

2) Lack of details . Your product title should be as comprehensive as possible, including brand name, product type, size, and product specifications. You can even choose to include more details, such as what type of product your product is suitable for.

3) Use irrelevant keywords . Sellers can try searching for it themselves to understand how the best-selling products use keywords. In addition, don’t just focus on the most important keywords, but also look at long-tail keywords that may help with traffic and clicks.

It may take some time for you to adjust the keywords in your product titles so that you know how to create product listing titles that are in line with your target audience’s search habits and Amazon’s requirements.

If you stick to some of the listing title keyword optimization basic principles and best practices mentioned in this article, you will be able to have a good performance and improve the visibility of your Amazon product listings, thereby increasing sales.