The US Black Friday report is out! Did Walmart make a killing this year?

Temu, Shein, and Tik Tok have brought huge changes to this year's Black Friday. The Black Friday event cycle has been extended to more than 20 days, competing for Amazon's traffic by offering sufficiently low prices.

Amazon also extended the Black Friday period to 11 days for the first time, with a one-week warm-up period. Despite this, the most outrageous thing is that Amazon sellers are crying poor on Black Friday this year. In the past, this was the time when Amazon sellers laughed the most, but now they are just talking about cutting their waists, knees, and ankles.

"This year's Black Friday is awesome, the prices are the lowest, and the order volume is also the lowest in previous years"

"First the sales volume is cut and then Black Friday returns to normal levels. Who wouldn't be miserable? The last dish is actually rice."

“Is it something like 20 orders during normal times, 10 orders before the event, and 20 orders during Black Friday... This Black Friday is really too light, k”

However, some sellers doubled or tripled their sales on Black Friday, and a small number of sellers said they felt a little comforted :

“It has indeed increased 3 or 4 times, but it is not as good as the autumn Prime Day, the summer Prime Day, or last year’s Black Friday.”

"Usually, the company only has 400 orders on Saturdays, but today we have 1,000 orders. Acos is 7.11%, and sales are $160,000. I feel good."

“It’s a complete explosion of orders! Sales increased 15 times! ACOS is less than 10, Black Friday is unbeatable!”

Today, NANA also saw that a blogger who used to publish Black Friday shopping recommendations did not know that Black Friday had already started. When he found out about it, it was already the second wave of Black Friday. As expected, this big sale not only made sellers feel helpless and cried poor, but also many American consumers may not understand the Black Friday schedule this year...

Walmart has been following Amazon's footsteps for years, and at the same time, it is also thinking about how to surpass Amazon. All e-commerce platforms will participate in the Black Friday Cyber ​​Monday promotion, and Walmart is no exception. In major promotions, it compares discounts with Amazon everywhere, and like other e-commerce platforms, it wants to compete for Amazon's traffic.

Walmart’s performance on Black Friday this year was truly outstanding.

"It's estimated to be 400. At least 10 people in our group have reached that number. There are also people who have placed 40,000 orders."

"I was out of stock. Walmart has performed well this year."

Walmart knows how to sprint in stages. I have seen a marathon case before, which took 100 meters as a small goal and achieved it by sprinting one by one. As early as August, Walmart began to promote the Black Friday event, and put Walmart Black Friday ads on some e-commerce websites and social media platforms; in October, it extended the holiday return period. It has to be said that Walmart has put a lot of effort into the Black Friday and Cyber ​​Monday holiday shopping season.

Now that competition is so fierce among major online e-commerce platforms, we will have to continue to observe which e-commerce platform will be able to take the lead in the holiday shopping season this year. After all, Black Friday has just ended and Cyber ​​Monday has just begun.