Uncovering the online shopping trends of Mexican consumers during the peak season: electronic products are the most popular!

According to a survey by the Mexican Online Sales Association (AMVO), 72% of online shoppers purchased electronic products in the past year, with sales in this category reaching their highest levels during Thanksgiving, Black Friday and Cyber ​​Monday.

AMVO noted that within electronics this year, the best-selling subcategories were:

• Mobile phones and tablets (sales increased 52%)
• Audio systems such as speakers, headphones, and amplifiers (+36%)
• Consoles and video games (+31%)
• Health and wellness equipment such as hair dryers, shavers, and epilators (+29%)
• Computers (+26%)
• Smart home devices such as Alexa and Google Home (+25%)
• Wearable devices such as smart watches, smart glasses, and smart bracelets (+25%)
• Smart TV (+24%)
• Printers, scanners, projectors and other office supplies and stationery (+24%)
• Musical instruments (+12%)

Notably, Mexican consumers showed less demand for cameras (10%), wirelessly controlled items such as drones (7%), and electronic trackers such as GPS (6%).

It was also learned that the two main factors that attract Mexican consumers to buy electronic products online are: convenience and big discounts.

Editor ✎ Nicole/

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