Recently, one of the generative artificial intelligences, ChatGPT, has become extremely popular, bringing more topics as well as more anxiety. Many people are anxious because this technological innovation may make many people unemployed and replace previous jobs, such as basic operations positions. After all, ChatGPT does a lot of work, such as writing product titles, product descriptions, looking up information, writing reviews, selecting products, writing articles, etc. It really does all the operations work. At present, the most widely used application of ChatGPT in the cross-border industry is still in listing writing. However, although the copy generated by ChatGPT is efficient, there are problems such as stiff expression and delayed information. Therefore, ChatGPT plays a more auxiliary role. The content generated by ChatGPT provides copy editors with a more comprehensive perspective, on which they can polish and process the content, further improving the efficiency of optimizing product descriptions. The charm of human language is unmatched by AI. ChatGPT is logically rigorous and seemingly impenetrable, but how to grasp the emotional breakthrough of users is an irreplaceable advantage of humans. ChatGPT may be able to complete some basic operations that are not very technical independently, but deeper content still needs to rely on manual excavation. As ChatGPT itself said, although it is constantly upgrading and evolving, cross-border e-commerce operations positions require completing many complex tasks and knowing a variety of different skills and knowledge. Including marketing, logistics management, customer service, supply chain management, etc., all of which require human wisdom and judgment to complete. Overall, ChatGPT can be used as an auxiliary tool to help cross-border companies select products, generate product descriptions, analyze data, handle after-sales services, etc., thereby improving operational efficiency and saving manpower and financial resources, but it does not play a decisive replacement role and therefore cannot completely replace manual operations. |