Good news from Amazon! Will the official guide you to handle negative reviews?

Recently, Amazon UK released a new announcement, directly telling sellers how to remove negative product reviews!

The announcement mentioned that brand-registered sellers can now use the backend buyer communication system to send template messages to customers who leave negative reviews (1-3 stars) to improve the shopping experience for customers. Registered buyers can also monitor negative product reviews at any time through the review management function of the brand panel.

Previously, sellers could only manage and filter reviews here, and comment on and report reviews on this page. The biggest headache for us sellers about negative reviews is that we can't link the reviews with orders, and we can't find anyone to contact the sellers who gave negative reviews. Now, registered sellers can directly contact the negative review customers by sending template messages, saving a lot of time.

Although Amazon says that sellers are not allowed to manipulate reviews, they are still very concerned about encouraging sellers to maintain reviews. However, the effect of templated messages is worrying. Previously, the review request channel was closed and replaced with a templated message to request reviews with one click. Although it is convenient, the success rate of requesting reviews has dropped a lot. We can actually use templated messages to contact customers, and then seek other ways to deal with them after we have the contact information, which will effectively improve the efficiency of handling negative reviews.

As for improving the business efficiency of cross-border sellers, there is an even better thing. Our old friend Lianlian has integrated related businesses and joined hands with Industrial Bank and American Express to launch a RMB debit card exclusively for the cross-border industry!

On March 28, LianLian International, a one-stop cross-border e-commerce service platform, officially announced that it had launched the exclusive RMB debit card for the cross-border overseas industry, the Industrial Bank American Express® LianLian co-branded debit card , which was jointly launched by the Industrial Bank and American Express. This co-branded card realizes the cross-border RMB payment function with one card. Based on LianLian International's cross-border trade service scenarios, Industrial Bank's financial service system (card issuance channel) and American Express's domestic and overseas clearing network, it has opened up the full chain of foreign exchange collection, RMB settlement, domestic and overseas payments in the cross-border trade link, and added a new payment method for cross-border trade operators in overseas payment scenarios.

In recent years, with the continuous advancement of the "dual circulation" and "high-quality development" strategies, China's cross-border trade has shown strong growth momentum, especially cross-border e-commerce as an emerging trade form has frequently appeared in the public eye. According to data previously released by the General Administration of Customs, the scale of my country's cross-border e-commerce exports exceeded 1.44 trillion yuan in 2021, an increase of 24.5%, continuing to maintain a medium-to-high growth trend. In the process of rapid growth of the cross-border trade industry represented by cross-border e-commerce, many service companies have also continued to assist cross-border trade operators in reducing costs, increasing efficiency and expanding revenue through new products and new technologies.

It is understood that the launch of the Industrial Bank American Express® Lianlian co-branded debit card has solved many pain points of cross-border trade operators in terms of capital recovery and overseas payments: In addition to the need for collection, cross-border trade operators previously mainly used international credit cards to pay for overseas procurement, logistics, marketing, store rent and other related expenses, but often encountered various problems such as difficulty in opening international credit cards, low credit limits, limited trading environment, and high transaction costs. Compared with the above-mentioned overseas payment methods, the Industrial Bank American Express® Lianlian co-branded debit card has many advantages such as simple card opening, convenient management, and wide range of uses . In addition to receiving sales returns from overseas platforms through Lianlian international accounts, you can also use the balance of RMB current accounts to directly pay overseas expenses, meeting the needs of cross-border trade in multiple scenarios. At the same time, in response to the multi-currency settlement needs of cross-border trade operators, the co-branded debit card uniformly supports domestic and overseas, online and offline, multi-channel and multi-currency transactions in the form of RMB accounts, reducing operating costs and improving operating efficiency for the cross-border trade industry. In addition, relying on compliance qualifications and clearing network, this co-branded card can provide cardholders with safe and efficient global funds access, clearing, settlement and transfer services.

In response to the common concerns of individual sellers about fees, the co-branded debit card has also carefully launched a series of rich benefits, including free cross-border payment and withdrawal fees, cash back after withdrawal, cash back for overseas consumption, basic benefits on the American Express platform, etc. "We hope that through real benefits, the majority of cross-border e-commerce practitioners will know, trust and use this co-branded card and continue to benefit from it," said a relevant person in charge of the retail business department of Industrial Bank.

LianLian International's relevant person in charge said that the strong cooperation with the leading joint-stock bank Industrial Bank to launch a co-branded card exclusively for the cross-border outbound industry is an innovative result of the efficient linkage of banks, clearing institutions, and cross-border trade service companies. It has expanded the new scenarios for the use of RMB settlement in new trade formats such as cross-border e-commerce, and is of great significance in promoting the development of new foreign trade formats and accelerating the internationalization of RMB. In the future, LianLian International will continue to focus on the core needs of the cross-border outbound industry, continuously exert its own technical capabilities, service capabilities, and channel integration capabilities, and continue to empower the development of cross-border trade through innovative products, and reduce costs and increase efficiency for the industry.