What do you think about Amazon’s declining sales?
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The trend of globalization is irreversible. We all survive and compete based on the big environment. No one is an independent individual. This time may be a test of the times. "Only when the tide recedes will you know who has been swimming naked." As an Amazon seller or a global seller, to borrow the words of a celebrity, some market benefits may only be temporary. For enterprises, don't focus your core and energy on the "waves", but on the essence of creating value for users, providing cost-effective products and improving user experience services. When we encounter a decline in sales, what aspects can we consider? Because when the sales of competitors increase, it will easily lead to a decrease in our sales 1) Promotion is a very effective method. You can pay more attention to various advertising positions and channels on Amazon to see if your competitors have placed advertisements, and use advertisements to increase your store exposure and product orders. You can also consider doing some appropriate promotion based on your actual marketing expenses. 2) Search for your competitors’ brands or titles of some of their best-selling products on major social media platforms, and pay attention to whether your competitors have any recent advertising or promotional collaborations. 3) You can also use Amazon’s third-party product analysis tools to conduct a detailed analysis of the recent growth in reviews of your competitors’ products to see if they are using other operational methods, such as reviews, direct reviews, etc., to provide reference data for your own needs. The second point is to find the reasons within yourself. 1) In fact, Amazon is very similar to Taobao in China. Every buyer will browse the reviews of the product before purchasing, especially the negative reviews. Therefore, it is very necessary to check your details page from time to time to see if there are any negative reviews, or how many negative reviews there are. Furthermore, the sudden surge in the return rate also greatly affects the weight and conversion rate of the product. Sellers need to carefully analyze the reasons for each negative review, whether it is caused by quality problems, logistics problems or product description discrepancies. Specific problems need to be analyzed and optimized specifically. If it is maliciously hacked by someone, you can report the negative review issue through the official website or use other legitimate methods to cover the negative review. If it is really necessary, you can also consider asking the service provider to delete the negative review. . 2) You can still use third-party industry analysis tools to keep an eye on the recent hot-selling products in the industry, learn from others' advantages, upgrade your own products, and adjust your product selection according to the characteristics of hot-selling products. This is also a good method. Of course, you must also do your best to increase the number of customer reviews and star ratings, which will be of great help to the store. Finally, and more importantly, look at this phenomenon from the perspective of the entire industry If the overall performance of the industry is on the rise, but your own store is not so good, you need to carefully analyze the recent average conversion rate of the top sellers in the industry and compare it with your own conversion rate. The gap in data indicators can clearly and intuitively tell you where the difference is and where the problem lies, and then you can improve and optimize based on your own situation. The total number of confirmed cases of COVID-19 in the United States exceeds 77.4 millionOn February 10, local time, according to data from Johns Hopkins University (JHU), as of 16:21 Eastern Time that day (5:21 a.m. Beijing Time on February 11), the United States had a total of 77,405,756 confirmed cases of COVID-19 and 914,968 deaths.Now is the era of fierce e-commerce |
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