These 3 tips will help you get ahead of others and deploy Amazon Sweden

These 3 tips will help you get ahead of others and deploy Amazon Sweden

Recently, Amazon Sweden was officially launched.


As one of the fastest growing countries in e-commerce in the EU, sellers must be looking forward to opening a store on the Swedish site.


According to Nets Nordic 2019 E-commerce data:


The Internet penetration rate in Sweden is as high as 94%. In 2019, the total online consumption reached 30 billion euros, an increase of 16% over 2018. Among them, 37% of online consumption was used to purchase goods, reaching 11 billion euros.



For sellers, with the addition of the previously opened UK, Germany, Italy, France, the Netherlands and Spain, Amazon Europe now covers 7 European countries, giving sellers a wider range of opportunities to make money.


So, how should sellers deploy the Swedish site?


1. Product selection on the Swedish site

*Clothing


Sweden is located in Northern Europe and has relatively low temperatures in winter. Although the southwestern coastal areas are not particularly cold in winter, the north is already freezing cold.



Therefore, Sweden has a great demand for warm clothing such as jackets, cotton-padded jackets, thermal underwear, cold-proof clothing, scarves, hats, gloves, etc., so practicality should be the main consideration when choosing clothing.



*Outdoor sports equipment


Sweden is a country that is keen on outdoor sports. Swedes spend a lot of time on outdoor sports every year. In addition, Sweden is close to the sea, so most Swedes have the habit of swimming.



When choosing swimming equipment, beach pants, swimsuits, and sports water bottles are all good choices.



*Electronics


In fact, electronic products have always been a popular option among Amazon's many sites, and the Swedish site is no exception.


When selecting electronic products, you can refer to the sales data of other European sites.


According to statistics, products such as portable backup batteries, data cables, and mobile phone holders have high sales volumes and can be included in the product selection range .


*Handmade DIY products


Sweden is a vast country with a sparse population and high labor costs, so most Swedes have their own toolbox at home. Perhaps it is the high labor costs that allow Swedes to exercise their hands-on ability. Swedes generally have strong hands-on ability and enjoy the DIY process.


Therefore, some household products such as handmade DIY products such as sewing kits are very popular among Swedish consumers.


2. Things to note when entering the Swedish site


*Payment Methods


The most popular online payment method in Sweden is bank credit cards , accounting for more than 50%. The second most popular method is bank account transfer. The proportions of cash on delivery, electronic invoices, and electronic accounts are relatively small.


*Logistics delivery method


According to the survey, more than 30% of customers are accustomed to the priority delivery method of picking up goods at a designated location, so sellers do not have to worry too much about whether Swedish customers are accustomed to Amazon's delivery method.


In addition, due to the remote location and harsh climate of the Nordic countries, logistics timeliness has not been guaranteed. They are also very tolerant of this and do not care about waiting for several days to receive online shopping products. Most consumers hardly even track order information after placing an order. This should make sellers feel a lot less stressed!


3. How to enter the Swedish site


Of course, sellers can register a store on the Swedish site by themselves. But I won’t go into details about how cumbersome it is to register by yourself. Directly connecting with the investment manager is fast and has a high success rate!


(Source: Seller Growth Academy)


<<:  Sellers, please note! Starting next year, European products will need this, otherwise they will be banned from sale!

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