Tik Tok sales strategy: How to achieve a surge in sales through collaboration with influencers?

In today's rapidly developing digital world, Tik Tok is redefining the marketing methods of cross-border e-commerce. By cooperating with Tik Tok influencers who have great influence, brands can showcase product features in a more vivid and interesting way, stimulate consumers' desire to buy, and promote emotional connections between brands and consumers.

However, for most novice merchants, how to use Tik Tok influencers to promote products is still a problem that needs to be solved urgently.

This article will discuss the strategies and techniques used by Tik Tok influencers to help novice sellers achieve sales breakthroughs on the Tik Tok platform.

Find the right talent skills strategy

Tik Tok backstage expert square: Through the backstage expert square of the Tik Tok platform, you can find the experts recommended by the platform, with detailed information, including contact information, number of fans, categories, etc.

Third-party tools: Use third-party tools (such as Darby) to obtain the influencer’s information, including WhatsApp account, mobile phone number, etc., to facilitate in-depth contact.

Activity: Check the number of videos posted by the influencer in the past 30 days and the quality of the content. Select influencers who frequently post content to ensure the continuity of cooperation and the activity of fans.

Number of fans and interactions: Not only pay attention to the number of fans, but also check the interaction status, highest video playback volume, sales data, etc.

Responses and willingness to cooperate: Pay attention to the frequency of responses and cooperation of the experts, and ask them to perform basic operations (such as trailers) to determine their willingness to cooperate.

Professionalism of video content: Analyze the content of the influencer’s videos and assess their professionalism by observing their video playback volume and interactions.

Direct contact through the background: send private messages or invite influencers through the background of Tik Tok shop.

Contact via email and social media: Use WhatsApp, Line and other social platforms commonly used by overseas users to contact influencers. It is recommended to register an overseas mobile phone number for these accounts.

Tik Tok private messages and product cards: Contact influencers through Tik Tok backend private messages or product cards. Avoid adding friends in large quantities during the cold start of a new account to prevent the account from being blocked.

Other social platforms: Follow and

Contact experts on social platforms such as Facebook and Instagram.

Quick order placement tips for beginners

1. Products with strong universal appeal: Choose products that are widely accepted by the public, such as daily necessities, fashion accessories, etc. Such products can attract a wider audience and ensure maximum promotion effect.

2. Hot search peak products: Take advantage of the high exposure of hot search products to attract more users to click and buy. Hot search products usually have high market attention and trust, which helps to improve conversion rate.

3. High-margin products: Make sure your product has enough profit margin to pay the influencer’s commission. Typically, influencer commissions in the Southeast Asian market range from 8% to 15%, so this cost needs to be factored into your pricing.

4. High conversion and low exposure products: Through data analysis, we can find out products with high conversion rates but low exposure rates, and focus resources on promoting them. Such products often bring higher sales returns.

1. Interaction strengthens the connection between brands and consumers

Interaction and challenge activities are a major feature of the TikTok platform. Through interaction with the audience, brands can establish a deeper emotional connection with consumers. For example, brands can cooperate with TikTok influencers to launch product-related challenge activities, inviting audiences to participate and share their creative videos. This can not only expand the brand's exposure, but also increase the brand's credibility and influence through user-generated content (UGC).

2. Enhance consumer participation

A sense of participation is an important factor in driving consumer purchasing behavior. Through interactive and challenging activities, brands can make consumers feel that they are part of the brand story. For example, a clothing brand can launch a "wearing challenge" to invite consumers to show different ways of matching their brand products and showcase the best works on the platform. Such activities can not only inspire consumers' creativity, but also increase their identification and loyalty to the brand.

As an emerging marketing force, Tik Tok influencers have brought unprecedented opportunities to brands through creative content and interactive methods. Through cooperation with Tik Tok influencers, cross-border e-commerce brands can not only vividly and interestingly display product features and stimulate consumers' desire to buy, but also establish emotional connections and enhance brand loyalty. In the future development, Tik Tok influencers will undoubtedly become an important trend in cross-border e-commerce marketing.