The white hat link has only been online for 3 months, but the traffic words included in the ad have exceeded 1,000? Does the more traffic words there are, the healthier the traffic structure of the link is?

LeoYeeee

My C position

I would like to ask you guys, I have seen similar competitors use this method, the links are less than 3 months old, but their ads have thousands of traffic words.

The following links A and B are exactly the same products, the price of product A is 69.99-30% off Coupon, and product B is 59.99 without coupon. Product B often has LD+7DD

A Link

B Link

Self link

Current situation:
I see that A link includes so many keywords, but the sales conversion rate should be lower than mine (300 sales per month). The reason may be that the rating is only 4.2-30 reviews and the A+ design is not good enough.

I see that link B includes so many keywords, but its sales conversion is higher than mine, about 1-2 times of mine (monthly sales of 1,500). Its current rating is only 3.5, with 6 reviews. However, they did a mirroring operation before listing, and achieved advanced A+, and the page design is qualified.

My own link (which is different from link A and link B) has been running for 3 months, and I only did ordinary A+. The other link was advanced A+, but the sales of the ordinary A+ link increased during the operation (monthly sales of 800). Due to the initial stocking risk, I didn’t stock too much, and there was a shortage of stock in the middle. So far, I have only done 7DD once, and the ordinary A+ link has been the main promotion since then.

Request:

I hope you guys can tell me what kind of operation method can lead to thousands of ads being included in 1-2 months? It means there are so many traffic entrances.

My current guess is that they use manual precise low bidding + automatic + large budget?

(But through the reverse query function of s**’s ad group, I can only see that they have fewer ad campaigns than me. My daily budget is about 100-200 US dollars)

I hope you guys can answer my questions, how can I achieve this effect?

"Wonderful Reply"

Anonymous user

For the discussion on traffic words, you can read the reply to my post: https://www.wearesellers.com/question/70079. There is a misunderstanding about traffic words. Although the number of traffic words is proportional to the traffic, for two products, it cannot prove that product A with more traffic words must have more traffic than product B with fewer traffic words. It can only prove that the source of traffic words of A is more than that of B.
 
Let's take two examples: 1. Product B's keyword B1 has a brand analysis ranking of 1,000, and product A has 10 keywords and a brand analysis ranking of 50,000. The search volume of B1 is much greater than the search volume of keyword A, so B's traffic is greater. (Here we only consider the search volume, not the keyword position)
2. Product A uses broad matching, which can match a lot of traffic words; Product B uses precise keywords and ranks very high. Although B has few traffic words, its traffic is generally higher than A.
 
From the information you mentioned, the traffic words of these two competitors are much higher than yours, but their sales are similar to yours (A has similar sales to you, which is a typical example). Although I haven't seen their advertising structure, I guess they use a broad-matching advertising structure, so there will be a lot of traffic words. Because if they use sales to carry it, then it will not be as low as the natural traffic words (advertising traffic words are four times the natural traffic words), which means that its natural traffic is relatively unstable (which can also be proved by sales). S*F only records the keywords in the first three pages of search results, which means that the natural positions of the hundreds of keywords they have added in the advertisement are very far back (after the third page).
 
The more traffic words, the better. However, as mentioned in the example at the beginning, having a lot of traffic words does not mean that the traffic structure of the connection is healthy (the ideal state is that all/most of the traffic sources are natural traffic-stable and free). Both A and B are too dependent on advertising (of course B is much better than A). If the advertising is stopped, the traffic will be greatly affected. In addition to analyzing the number of traffic words, normal traffic analysis should also be combined with the location of the traffic words and the type of traffic words (natural or advertising).
 
You don't have many traffic words (I guess your ads are mainly targeted), if you want to achieve this traffic structure. You can select 3-5 big words in the category, and then refer to the recommended bidding to open a low bid + broad ad, and a high bid + broad ad, and maintain a good budget (that is, let the ad run out of the cost while keeping it within the budget - the budget is limited, so run it according to your own budget situation), and in about a week, the traffic words will increase quickly.
 
Also, LD and BD can match traffic from different channels (you can cooperate with flash sales to expand traffic words for better results). We had a competitor before, which matched the core keywords of the category. For example, it was a big keyword like baby or toy, and the traffic quickly increased (it was a friend I know, and I can also see some of its advertising data)

Anonymous user

-I hope you guys can tell me what kind of operation method can lead to thousands of ads being included in 1-2 months? It means there are so many traffic entrances.

1: The s*f front desk displays the keywords that have entered the first three pages in the past 7 days. You can see that most of them are advertising traffic words. As long as your advertisement is broad enough, you can also enter the first three pages and be recorded by s*f. These may include many invalid keywords, and even 60% are not real keywords at all (they are all words with no search volume), and even a large part of them are not words at all. We had a link with gift attributes before. At the highest point, the traffic words recorded in s*f reached more than 7,000. It can be said that among these 7,000 words, 70% are words with no search volume.

You don't need to worry too much about traffic words. As long as your product has those big words, your competitor can't beat you even if their traffic words are several times more than yours. I have a 3C link now, which hardly uses any messy advertising words. I always use big words. One of my competitors has more than 3,000 traffic words, but the number of orders is less than half of mine.

2: Tell me how to type it in:
The first point: broad + automatic tight, broad + broad + root phrases (these groups are all general traffic, which can run out of many, many words). If you want to run out of many traffic words quickly, give a high budget, and the high number of traffic words you want will run out quickly.

You can see that their advertising traffic words are almost several times more than the natural traffic words
This is because there are a lot of messy ads running phrases, which can be understood as picking up leaked ads

Second point:

- I am currently guessing whether they are using manual precise low bidding + automatic + large budget? (But through the reverse query function of s**'s ad group, I can only see that they have fewer ad campaigns than me. My daily budget is about 100-200 US dollars)
This is almost meaningless. If your competitors offer fewer ads than you, why do they have several times more ad traffic than you?

It should be so - God helps those who help themselves

I also use s*f , but the traffic words displayed by s*f, in my opinion, are more like as long as your link generates exposure data in this word, it may be included. Exposure and click are two concepts. The traffic entrance you mentioned should be more at the click level, which can bring sessions to the link.

Because in addition to traffic words, s*f also has a concept of "effective exposure".
Effective exposure traffic refers to the display traffic brought by the product being seen by consumers after triggering a keyword search. This measurement method is different from the display volume in the Amazon backend (regardless of whether the consumer swipes the page to the location of the product, it will be considered as an display by Amazon), and is even more different from clicks, add-to-carts and purchases (orders). Please be aware of this important premise.

The calculation of effective exposure flow is mainly based on two variables:
1. The ranking position of the product under the keyword: the higher the ranking, the greater the traffic
2. Keyword search volume: The greater the search volume, the greater the traffic

After understanding this concept, you can understand that the more links a link has, the more traffic words (exposure words) it will have in s*f. Even if you don’t run an ad, many words may still have exposure opportunities. Moreover, the more links a link has, the more traffic words it will have in s*f . This is because there are only a few popular words in a market segment, and the main traffic of the link comes from these words. It is also related to the traffic structure of the link itself.

To get more word display opportunities, the directions are:
1. Multiple words in one group, but in this case, many words will be difficult to get exposure (when the budget is used up).
2. Multiple groups correspond to multiple words, which can be divided according to keyword type and popularity.
3. For automatic advertising, only close and broad matches are enabled.
4. SD advertising is run using the VCPM bidding method to obtain maximum exposure.

There is a prerequisite here: the advertising conversion rate can be sustained. Otherwise, unilaterally expanding the traffic width will only lower your conversion rate and is not beneficial for weight promotion.

Because if a link has good overall performance in terms of conversion times (orders), conversion rate, click-through rate, sales, and comments, the system will give more recommended traffic entrances.

Finally, the data of s*f is not suitable as the only criterion, because I checked my own links, and the ASIN with stable ranking has many more included words than my own advertisements. Moreover, there are competitors who rank higher than me, but their included words may not be significantly more than mine, and some may even have fewer than mine.

My personal opinion is that you should first achieve the depth of traffic for core keywords (hot words) (ranked high in search), and then consider expanding the number of traffic words, because the former is the main source of search traffic in the market segment. Or if the upper limit of your links in core hot words has been pushed to the top and it is difficult to grow further, in this case, expand the exposure of other traffic words.

Anonymous user

These two links are obvious examples of massive keyword play.
 
Advantages: It can quickly increase traffic, include keywords, and products with good conversions can quickly increase volume
 
Disadvantages: Not suitable for beginners, need to open a large number of ad groups, generally run broad, need to do negation in advance, otherwise the cost is difficult to control
 
Gameplay
 
1. Build a keyword library. I believe everyone will do this when they are working on a certain category or product. Do a good job of screening related words and negative words.
 
2. After you have the related words, batch upload a large number of advertising groups through ERP or the advertising backend. Usually, run a broad campaign with 3-5 related words (note that it is a campaign, so that you can give these 3-5 words sufficient budget). Be sure to pay attention to the need to do a pre-negation because it is a broad word.
 
3. Put these ad groups in a portfolio so that you can control the overall daily budget

This method may not be as good as you think. First of all, a large budget must be allocated in the early stage. Secondly, the advertising cost is too much, and the advertising order ratio is too high. It may not be able to be adjusted down later. Because there are too many advertising groups, it requires a good adjustment of logical thinking and the combination of other subsequent advertising methods.

Anonymous user

If you just want to increase the traffic word width (number of keywords)
Keyword advertising can be based on phrases and broad matches.
Automatic ads are mainly based on broad matching.
ASIN ads are mainly displayed on search pages.

The above three advertising methods will have a wider range of keyword matches and focus on running search pages, so that the types and quantities of keywords reached on the search page are as large as possible.

In addition, it is necessary to use deals, coupons and other means to increase the conversion rate of listings, and to increase the number of natural keyword positions by improving advertising conversions.
 
Another aspect is off-site placement. Choose active off-site channels that are more compatible with your products. This way, while ensuring the growth of on-site weight through the previous advertising methods, you can also use off-site traffic to improve the stability of the listing category rankings. After a cycle, all aspects of the listing data will continue to rise to a higher level, promoting natural weight growth.
 
In the listing’s search terms, five-point description and other locations, try to embed keywords as naturally and appropriately as possible to match the advertisement delivery.

Dry rice people love dry rice - Newbie

I hope you guys can tell me what kind of operation method can lead to thousands of ads being included in 1-2 months? With so many traffic entrances, I currently guess whether they are using manual precise low bidding + automatic + large budget?
 
Answer: It is manual precise low bidding + automatic + large budget, but not entirely. It should be multiple sets of automatic ads and multiple sets of manual ads. The budget will definitely not be low, otherwise the words will not run out. I spend 200 dollars a day, and only run out 700 words. Of course, this depends on the category. It is not difficult to include thousands of words in 1-2 months, as long as you are willing to spend money, and then you have to bury words in listings and titles. When your traffic reaches a certain amount, you don’t want so many words, but you will have so many words, because more words means more advertising expenses and higher acos. You have to increase the volume to play like this.