[Amazon ranking algorithm revealed] Why can search and add to cart improve keyword rankings?
![[Amazon ranking algorithm revealed] Why can search and add to cart improve keyword rankings?](/upload/images/67e77b825f7f9.webp)
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Let’s think about a few questions first: 1. Why can advertising improve keyword rankings? 2. Why can fake orders improve keyword rankings? 3. Can the words that are not included in the listing be ranked? 4. Why can the keyword homepage service achieve the goal of getting on the homepage? In fact, for a new product, how does Amazon know whether my product meets the needs of users? Here are two algorithms: 1. Static correlation-cold start When a new product is launched, Amazon will extract relevant keywords from the listing, calculate the frequency of words, and calculate the keyword weight of the ASIN. The keywords come from the Title, Search Term and Bullet Point, and the category defined by the seller when editing the listing. The keyword weight is determined by the time the listing was first launched (new product period), the keyword matching degree, the keyword distribution position, and the keyword repetition. Based on static relevance: We can repeat keywords in as many places, layouts, and as many times as possible under reasonable circumstances! 2. Dynamic correlation--the influence of user behavior When the static correlations of keywords for two identical listings are exactly the same, how does Amazon further determine which product is more relevant to the keywords? What is dynamic relevance - the relevance of keywords and products based on the following user behaviors. • Search Clicks + CTR • Add-on purchase quantity + Add-on purchase rate • Add wishlist + add heart rate • Purchase volume + purchase rate • Number of reviews + ratings • Return rate The above behaviors can increase the relevance of keywords and ASIN, which can well explain the questions at the beginning of the article. Bonus points for fake orders: search, click, add to cart, purchase, high rating, etc. -- the most effective and direct Advertising bonus items: search, click, add to cart, purchase, (evaluation) -- the effect is second (because the advertising conversion rate is low) Keyword homepage services: search, click, add to cart - the effect is second to none (no conversion) Note: The above factors have different proportions in the whole site, and the purchase weight ratio is much higher than others. Therefore, searching, clicking, adding to cart, and adding to wishlist are definitely beneficial to relevance. The reason why the effect is not so good is because no transactions are generated. So how should we improve our existing keyword rankings (relevance)? 1. Excellent and reasonable keyword layout skills. 2. Reasonable search, click, add to cart, add to wish list 3. Specify keyword advertising and specify keyword order brushing. If you stick to the above three points, your keyword ranking will definitely be far ahead! Note: Improving keyword ranking is a long process. The ranking update time of each Amazon site is different and keeps changing. Recently, it takes 3-5 days for the Japanese site and 8-10 days for the US site. In addition, it does not mean that every operation can be effective in the short term. Optimization itself is a long-term accumulation process! END |
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