Sellers, assemble! Amazon’s “account scanning” is fraught with dangers. How can you break through?

After the Spring Festival, Amazon's "account scanning" campaign hit again, catching many sellers off guard. The intensity of this campaign has caused many sellers to fall into unprecedented difficulties. Whether it is a newly opened store or an old store that has been operating for many years, it seems that they cannot avoid the impact of this campaign.

At the same time, Amazon is also strengthening its crackdown on violations , and the reasons for closing stores are no longer limited to violations of platform regulations. Regardless of the reason, Amazon's punishment is extremely severe, catching many sellers off guard. For some minor mistakes that accidentally violate the regulations, the platform will also take strict store closure measures, further increasing the business risks of sellers.

In such a severe situation, how to effectively prevent violations and ensure the normal operation of the store has become a problem that everyone needs to solve. In addition to strengthening compliance awareness and understanding of platform rules, sellers also need to pay attention to the latest policy dynamics of the platform and conduct safety inspections of the store so that they can respond quickly when problems occur and minimize risks.

Amazon's "Scan Number" upgrade

High volume sellers received authenticity verification

After the Spring Festival, many sellers found that their accounts were blocked and received emails because they were suspected of violating Article 3 of Amazon's Business Solutions Agreement. They were directly "permanently suspended" and their product lists were removed. Although the funds were still in the account, they could not be transferred out.

In response, Amazon further requires sellers to provide evidence that they have participated in a video interview and verified the authenticity of their account information and inventory through the interview. Amazon hopes to ensure that sellers' operations comply with platform regulations and prevent the existence of fake accounts and false inventory. However, this new requirement has confused many sellers because they have doubts about how to provide such evidence and how to cooperate with this process.

Analysis of the reasons for the ban:

Article 3 of the Agreement is considered a “high-risk area”

From the perspective of violations, violation of Article 3 of the Agreement is the main reason for account deactivation. Specific violations include the following:

We frequently encounter complaints related to product quality, discrepancies in descriptions, delivery delays, etc., and fail to handle disputes such as refunds and exchanges in a timely and effective manner.

Selling unauthorized brand products, pirated products, listing counterfeit, illegal or banned products that may pose risks to consumers, or providing false information, exaggerating product functions, using misleading images and other false product descriptions are all acts of infringement of intellectual property rights or violations of sales regulations.

Improper associations between accounts, associations to accounts with known violations or bans, secondary verification issues, illegal use of identity information, etc., which lead to threats to account security, are all violations of improper account operation and management.

Manipulating reviews, including illegally merging reviews, improving ratings through improper means, abusing platform resources such as rebranding, illegally merging accounts, abusing brand logos, or conducting false transactions, are all serious violations of platform policies and will face severe penalties once detected by the platform.

Some sellers were maliciously reported by their peers for selling the same brand products in their other stores, and were accused of selling counterfeit goods, which eventually led to their stores being banned and their inventory being frozen.

In Amazon's "number scanning" campaign,

Which stores are most likely to be affected?

In this account cleanup operation, three types of stores are vulnerable:

New stores must go through a strict review and observation period after they are settled in. If during this period, the store's negative review rate, delivery delay rate, or order cancellation rate exceeds the prescribed standards, Amazon will restart the review process. Many beginners are eager to recoup their investment and blindly put a large number of products on the shelves, resulting in poor after-sales service, a surge in negative reviews, and ultimately triggering the account suspension mechanism.

Some sellers obtain personal information from the United States through irregular channels to register stores, resulting in inconsistencies between the registered information and the actual operator's information. Amazon will directly ban these stores after identifying "information inconsistencies" through technical means.

Stores that use polluted IP addresses or are associated with known illegal accounts are also prone to being blocked. Especially for stores in the United States, if the IP address is not a local network, once the device or IP address is changed, it may be judged as a "fake local store" and thus be blocked.

What should I do if my account is frozen?

After receiving the access ban notice, the seller should immediately file an objection. The objection materials must be true and valid, detailing the cause of the problem and providing relevant evidence. Amazon will usually re-evaluate the account status based on the objection content.

In 2025, Amazon will impose stricter requirements on sellers. Sellers need to pay attention to changes in platform policies and avoid violations such as selling banned products and infringing intellectual property rights.

To ensure the smooth operation of the store on the Amazon platform, sellers need to regularly check the account health and ensure that all information meets the platform requirements. At the same time, they need to use compliant IP addresses and devices to log in to the account to avoid associated risks. They also need to strengthen after-sales service and handle customer complaints and disputes in a timely manner.

Amazon's "account suspension incident" has sounded the alarm for sellers. The platform's rules are constantly adjusting, and sellers must always remain vigilant. In the future, stores that rely on fake orders, manipulate reviews, have inaccurate information or associated risks, have poor after-sales service and high complaint rates will face greater risks. It is hoped that sellers can keep up with the platform's update rhythm, regularly check the health of their accounts, optimize product quality and after-sales service, make compliance preparations in advance, avoid being trapped in the dilemma of account suspension, and smoothly carry out Amazon business.

Dealing with Amazon's ID scanning problem requires sellers to have meticulous operations and sufficient preparation. Whether it is pre-emptive prevention or post-appeal, sellers must follow Amazon's policies and regulations. At the same time, sellers must remain highly vigilant and adopt effective strategies to safeguard their own business interests. Creating differentiated sales of their own products and a unique corporate culture is the key to gaining a firm foothold in the fierce market competition.