Useful tips! White hat methods to get high probability of winning Amazon flash sales!

Amazon’s on-site flash sales are a powerful tool for on-site promotion. They have huge traffic and a high conversion rate.

A seller friend told me that his peers were all reporting flash sales, but he himself was not recommended. In fact, the flash sales recommendation mechanism is mainly related to the following three points:

If your store is an old account, the sales of new products have been increasing, the positive reviews have been increasing steadily, and the ratings are higher than the average level of similar products, then our new products are likely to be recommended and sold out within one month of being put on the shelves.

However, it is becoming increasingly challenging for many sellers to obtain BD/LD natural recommendation positions on the Amazon platform for the following reasons:

So how can we use white hat operations to launch flash sales as quickly as possible?

For new products, the earliest activity is the LD limited-time flash sale. Once the limited-time flash sale comes out, if it is submitted more than 4 times in a row and a breakthrough in order volume is achieved each time, there is a high probability that a seven-day flash sale will appear in the future.

Step 1: Contact customer service - first contact customer service to inquire whether the link and store have been locked in the small black room

Step 2: Break through the order volume - The key to hitting the flash sale is the order volume and BS ranking . Only when the order volume is high enough and reaches the flash sale threshold can the flash sale be hit. However, the market capacity of each category varies greatly, and how many orders are needed for different products to hit the flash sale still needs to be tested by everyone.

Small details: Regarding the second step, you can actually get some clues when consulting customer service. Customer service will help check whether the link has been locked in the black room. If not, you can ask customer service why the ASIN has not been released for flash sales. At this time, the customer service may answer that there are already many flash sales ASINs in the current category, and there are no extra places for new ASINs.

Generally speaking, this situation is most likely because the order volume is not large enough, which leads to the ASIN not being sold out in flash sales.

Knowing that the key to achieving flash sales lies in the number of orders, you can increase the number of orders as a breakthrough by increasing advertising investment .

The SP of the advertisement opens all traffic entrances, including search traffic, associated traffic, category traffic , etc., and then amplifies the traffic entrances with good performance , and increases advertising investment by opening more advertising activities to achieve the final increase in orders. During this period, it is inevitable that there will be losses, and everyone needs to consider it at their own discretion in actual operation.

Solution 1:

For the same product, create multiple ASINs and run them at the same time, betting on the probability that one of them will pass the BD, and then sell it. This is a method used by many big sellers.

Option 2: Participate in WOOT.

Amazon has a website called WooT, whose products can participate in Amazon's BD and DOTD unlimitedly, and we can apply even if our listing does not have background recommendations.

Participating in WOOT has the following benefits:

However, there are also conditions for applying for Amazon woot's flash sale: