What is Princess and the Pea (Japanese Taobao vertical cross-border e-commerce)? Princess and the Pea (Japanese Taobao vertical cross-border e-commerce) review

What is Princess and the Pea (Japanese Taobao vertical cross-border e-commerce)? Princess and the Pea (Japanese Taobao vertical cross-border e-commerce) review

The Princess and the Pea is a mobile e-commerce app launched in August 2015. It is dedicated to creating a one-stop shopping platform for Japanese premium products and is the only cross-border e-commerce platform directly operated by Japanese suppliers. The name "The Princess and the Pea" is because we want to bring the picky and extreme pursuit of quality of life of the Princess and the Pea in the fairy tale to the Chinese middle class and meet their requirements for the ultimate life experience.



The Princess and the Pea App has over 20 million registered users, and the products sold cover many categories such as beauty and personal care, home life, maternal and child care, food, and second-hand fashion. There are more than 3,300 Japanese brands and over 40,000 SKUs. In the App, you can find not only brands that are already well-known to Chinese users, such as POLA, HADABISEI, CPB, ALBION, Kobayashi Pharmaceutical, etc., but also many exquisite Japanese local brands that are exclusively sold, such as Rinko, a pioneer in Japanese plant-based hair care, MAMA BUTTER, Japan's No. 1 natural organic skin care brand, Hananomai, a Japanese fruit wine, and STYLE UP, a super popular Japanese body shaping clothing brand.


Select Japanese brand products to convey Japan's exquisite lifestyle!


100% Japanese high-quality products, all in The Princess and the Pea!


100 experts recommend selected brand products based on daily life! Through a strong brand cooperation system, we provide users with high-quality products that can truly improve their happiness!


There is no difference between "original import" and "import"! The Japanese source guarantees the original high quality ~ Direct shipment from suppliers ensures the stability of the supply ~ We have established cooperation relationships with brands for "first-hand price", "wholesale price" and "exclusive sales in China". You can choose high-quality products at a reasonable price!


Our powerful logistics team uses containers to ship to China, saving the high postage of single-piece direct mail and avoiding the time delay of returning to China for box delivery. This is currently the most cost-effective and secure direct mail method!


100 Japanese fashion experts in various fields! The Pea Princess public account organizes the pictures and texts of the experts, selects the content close to Chinese readers, and creates a Japanese magazine-style public account~ One-click follow, instantly own multiple Japanese magazines!


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