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A while ago, a male operator came to apply for a job . He boasted to the boss that he didn’t need to advertise and smeared old products with BS and that it was a white hat operation! The boss didn’t believe it at the time and asked me about it. I told the boss that it was impossible. As a result, he wanted to make a bet with me, saying that if I lost, I would leave and give me a fruit phone, and if I won, I would be his girlfriend! I didn’t care at first, thinking that I would definitely win, and I didn’t want any phone. As a result, I was dumbfounded half a month later. An old product (which had always been a small category of 50) was BS in about 10 days. About 600 orders were placed in a month (without changing the category)
Because each store has its own store, I can't check it. I can only check from ERP that there are indeed no ads, and the old ad group has also been suspended.
As a 2-year operator (or maybe I'm too green), I didn't even know there was such an operation. I understand that it's impossible for anyone other than someone who uses black technology to do it so quickly. But when I saw the boss's raised mouth corners and the operator's ambiguous smile, I was really anxious!
Master, please teach me. I also want to know how it was done. Yesterday, I went to have a cup of Starbucks, but it was really embarrassing. I don’t like this man at all, but he also added me on WeChat. I can’t wait to quit my job. Please tell me the reason. I will brag about it in the next company and bet with a little guy to win a boyfriend! !
---I'm afraid I'd better hide it.
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I was very relieved to see the messages you sent me after get off work. I am not the kind of person who doesn't keep his word. I have already made two appointments, but it was too embarrassing. Although this person has skills, he is very low-class in chatting. He wanted to have KF after just two meetings. I went home immediately. Until now, he has not come out again. This happened 10 days ago. I am crying bitterly
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Let's get back to the topic. I really didn't find anything outside the site. As for the price, there was no price reduction. The price within the site has been stable, and the products have not been moved. The only clue I found is the change in the number of sellers. It was 2 before, then 3, and now it is 1. Can you guys tell me the reason for this and what operation is used?
"Wonderful Reply"
Ying Ru Shi - A not very serious man The data and information provided by the OP are relatively small (only ranking changes), so the analysis conclusions I can give may not be very targeted.
With 600 orders at the beginning of the month, or an average of 20 per day, you can be listed on BS1, which means that the capacity of this category is relatively small, and the growth of traffic may not necessarily depend entirely on the category.
The number of link orders can increase dramatically in a short period of time, which is inseparable from the explosion of link traffic.
The main types of traffic on the Amazon platform are:
Search traffic (keywords)
Associated traffic
Recommended traffic (various natural recommendation slots)
Home page traffic
Seckill Traffic
Push traffic (APP push)
Advertising traffic
Category traffic
Off-site traffic (resource type)
If this link can exclude advertising traffic and flash sale traffic, according to my personal experience, the effective traffic that can be grown in a short period of time is generally concentrated in search traffic (keyword ranking) and off-site traffic (resource channels). These two traffic ports can be quickly pulled up artificially. When the traffic of these two ports is pulled up and continues to be replenished and grown, and the link maintains a high number of conversions for a period of time, it will have a corresponding promoting effect on recommended traffic, search traffic, and related traffic, which is the so-called weight growth.
Therefore, you can check the keyword search ranking of this ASIN and the keyword share data of ABA brand analysis, compare the time period of ranking growth, and see if there is any match.
This year, off-site traffic can actually promote the growth of site weight to a certain extent (requires high conversion times and a few days), and some deal platform posts or FB groups, or some other private channels with high audience matching for product types cannot be found on Google, or the search timeliness is limited. For example, if the other party posts an edited post on a deal platform for 2 days, if you don’t search on the deal platform during these two days, you won’t be able to find it afterwards.
In addition to traditional operations such as evaluation, there are also services providers that put keywords on the homepage of software to increase the search exposure of links in a short period of time. This operation is actually a bit gray hat, but sometimes operators will do it privately because the cost is not particularly high and the traces are not obvious (not as obvious as evaluation). In other words, in most cases, white hat operations, in addition to spending money on advertising on the site, are other "resource-based" traffic diversions.
The above is only a directional analysis result. Specifically, you need to analyze the traffic structure of the other party's link, either through tools or through brand analysis and business opportunity detectors on the Amazon site. First, figure out the characteristics of the other party's traffic growth, what the traffic structure is, the degree of keyword ranking growth, etc. After data attribution, combine it with the conversion conditions of the link, so that the conclusion of the analysis will be closer to the facts.
Another point is whether the market segment of this product has obvious fluctuations during this period of time. In other words, market trends and product life cycle are actually a major premise.
In fact, this phenomenon of ranking growth (not driven by on-site advertising) is not uncommon, and it occurs in many categories. Should be like this • Shenzhen • 2024-01-07 15:08 To add, I just saw the information updated by the original poster: "The number of sellers has changed. It was 2 before, then 3, and now it is 1." This is important information. You can combine the time period when the number of link sellers changed with the time period when the link ranking increased to see what percentage of overlap there is. If the overlap is relatively high, the other party is basically looking for FWS stores to copy and sell fake orders, raise the number of link orders, obtain the BSR logo, and then make the link obtain better conversion conditions and weight.
Some service providers will provide this kind of service, and the fee is not high, much less than the traditional evaluation fee, but side effects do exist. It is not considered white hat, but the gray hat traces are not obvious, so your boss cannot see it.
Anonymous user Endorsed by: GICIHO Since we don't see Asin, only ranking trends, we can only analyze it based on the current data. The growth of BSR ranking depends on sales, which is a decisive factor and a result. Brushing orders, off-site, and advertising are means to increase sales, which is a process method. Only by the process method can we achieve the goal of sales growth, that is, to improve BSR ranking.
BS1 has 600 orders per month? That is 3 orders per day. The demand for this category is still quite low. It is relatively easy to achieve BSR ranking for this category through fake orders, off-site, and advertising (it is basically difficult to achieve in the red ocean category).
Analyze each method one by one. 1) Off-site. You can use the following methods to check whether you are doing off-site. At the same time, pay attention to the natural ranking. If the natural keyword ranking grows very fast, then the probability of pulling it up through off-site is relatively low.
1. Plugins
Asin suggested
Off-site intelligence
Ahrefs Check Authority Links
2. Deal website
ASIN, core keywords, title, brand name
3. Google
Brands + deals
Brand—+review
Brand Brand + core word
Site: Authoritative Links
4. SNS
Facebook-brand name/asin/code
Reddit-Brand Name/ASIN/Code
Instagram-brand name/asin/code
Twitter-brand name/asin/code
Pinterest-brand name/asin/code
2) Advertising. You can see the background data for this. However, it is unlikely to be realized in the short term. Since there is no advertising data, it is impossible to conduct too much analysis.
3) Fake orders. This is possible, and you also saw that the number of sellers has dropped to 2-3, so they may have asked a service provider to use a small account to fake orders. You can ask the finance department or the boss to check this out. If there is fake orders, there will definitely be reimbursement.
4) Keyword homepage software, this is a very popular way of playing recently.
The general logic is to use keywords to get on the homepage software, and then the keyword natural ranking can be rapidly increased in a short period of time, and the traffic will soar rapidly. You can analyze the traffic structure of Asin. If the natural ranking explodes, the probability of using keywords to get on the homepage software is relatively high.
In short, the growth of BSR ranking must depend on sales, which means the question becomes, how can this ASIN achieve such high sales in a short period of time? The ones I just mentioned are methods to check, which need to be analyzed step by step in combination with ASIN.
Anonymous user A few points that can be thought of for your reference:
1. Off-site promotions, deals or endorsements by influencers, maybe all of them; as long as there are more resources, continuous orders to boost rankings are achievable.
2. Drain traffic through posts. Currently, posts are still free. If you play it well, you can get a lot of free traffic.
3. It is said that QA will also have the function of off-site traffic diversion. You can check whether there is an update on QA, but we have not tried this method.
4. Optimize your own page. When the page is optimized to the extreme, the system will accurately capture and recommend it.
5. Bundle sales or link to another A+ page that sells well to boost sales.
6. Amazon Alliance, through social media discounts, Amazon will recommend cooperative channels. It was more common in the past few years. If the product market capacity is large and the product discount is large, it is easy to get a big order. In recent years, it has been used less and may be used to clear stock.
7. Large coupons also have functions like 6. The greater the strength, the higher the recommendation index, and a lot of in-site traffic will come in.
8. Discount stacking. We have used this before and it works very well in certain categories.
It is possible that one or more of them are the real ones. We can continue to look for clues. However, the story of the poster is quite interesting. I was attracted by the story.
Just a Clown - My heart is broken, so I change my hobby to writing novels Agree with: The fan does not shake his head For an old link, without ads, black technology, and white hat operations, if you want to push sales to BS, there are only two ways I know. Either lower the price, or temporarily increase the order volume by doing something outside the site, but it doesn't seem to be these two operations. Because since it is an old link, similar normal means can break the upper limit. If it can be done, it must have been done long ago. If it can be BS, it must have been done long ago. So if it is these two operations, it is too simple, and the poster cannot fail to see it.
Then, excluding the above operations, if a stable old link suddenly gets a lot of orders, it is either a seasonal product itself, or it has benefited from some special keywords. For example, it has benefited from the natural traffic bonus of gift-related keywords in the short term. But it doesn't seem like it, because if it is a seasonal product, it makes no sense that the poster himself is not clear about its seasonality, and traffic keywords such as gift attributes can be obtained in the short term without advertising or black technology, but without advertising and black technology, it depends a lot on luck. It is difficult to accurately and confidently say that this traffic can be obtained within 10 days by only optimizing links and embedding keywords.
Bets don't count when it comes to matters of the heart. The worst that can happen is you can compensate him with an Apple phone, or you can quit your job as per his bet. The OP doesn't have to take it to heart, but since he dared to make the bet with such confidence, his actions must have been based on human foresight rather than luck.
To be honest, I believe the poster is very anxious now, but I am more anxious than you. If there is such a magical operation: "Without advertising, black technology, price reduction, or seasonal products, allow an old link to break through its own upper limit in a short period of time and in an artificially predictable manner." , can I pay the reward fee for you, or you can name a price? I'm really interested in learning!
Dickens - A post-90s cross-border e-commerce entrepreneur Haha, let me not comment on the bizarre betting incident first, and focus on the problem itself. My idea is to disassemble the path from the result and analyze the possible implementation angles:
Results: An old product that has been ranked around 50 in a small category was listed on BS1 after about 10 days of operation, with about 600 orders per month.
The only reason for the ranking increase is the sales growth of the link, which is calculated by summing up the sales orders of all variants and all sellers under this link. (Only discussing the possibility: 1. Merging variants, and directly combining them to have 15 orders per day, that would be BS. 2. He should not follow the sales himself and not grab the shopping cart, and spend money to fake orders or run advertisements, hahaha)
According to the basic formula of e-commerce: sales = traffic * conversion
Let’s talk about traffic first: the links can run better and better, and traffic and conversions will soar together, turning the flywheel of wealth forward, but it always needs a pusher to push the wheel.
The traffic can be divided into two parts according to the source: on-site and off-site. According to your statement, we exclude the off-site traffic and only analyze the on-site part.
The traffic on the site is mainly divided into natural traffic and advertising traffic. Based on your statement, excluding advertising traffic, the natural traffic can be analyzed from several parts.
The majority of traffic comes from keyword search, which is related to the natural ranking of keywords. Here we may wonder whether some operations have been performed to put the keywords on the homepage?
For associated traffic, are there matrix products or related drainage products that can be used to divert traffic to this ASIN through channels such as A+ associated pages?
Brand traffic, I don't know how your branding works, do you have vertical sub-categories of fans or high-quality private traffic, such as flagship store diversion? Another source is POST and Amazon's front-end unconventional traffic entrances, which may account for a small proportion, so I won't go into details.
Let's talk about conversion: MD can do BS in this category of daily sales of 20. Price must be the most direct factor affecting the increase in conversion. The second is link RV. There are few descriptions of this part, so it is not convenient to analyze it in detail. In the short term of 10 days, the most effective way to improve the score is to merge reviews or split variants.
The above, welcome to discuss and supplement~
BTW: If you find this helpful, you can bet with me. I am a milk dog.
Anonymous user Let me laugh for a while first, hahahahahaha
1. Don’t be anxious, stay calm, there is no reason for the sudden increase in sales. The most likely reason is deal websites and influencers promoting the products.
2. According to your description, this operator who eats lotus roots is obviously setting a trap for you to fall into. Do you understand what he means? In simple terms, he is deliberately making a bet with you and then trying to trick you.
Everything has to be sustainable. If he can maintain it, for example, maintain his BSR for three months, then he wins. If he can really do it, it means he is a talent, and you would just be at a disadvantage if he is his girlfriend.
However, this is most likely short-lived, and will generally stabilize for about a month, and then will have a downward trend. According to your description, without turning on ads, the traffic can basically be determined as off-site traffic, and off-site traffic is unsustainable if you don't spend money to purchase it.
In simple terms, you must see the real data (the way traffic enters, profit statements, order amount and revenue, etc.). I can achieve BSR even if I buy for 0 yuan if I do it in this way.
In conclusion, don’t panic, stay calm, and be sure to see the real data.
I boasted to my boss that there was no need to advertise and smear BS on old products and that it was white hat operations. I am very curious about this, hahaha, how much money your boss spent to recruit this person can basically determine whether this person is really capable.
The underlying logic:
Normal Shenzhen operation base salary reference
8000 basic salary. If I have this ability, why don’t I work on my own? ? ?
If the annual salary of a big shot starts at 30, you would be really panicked, hahaha. Of course, there is bragging. Your boss would definitely verify and then make a decision. Simply put, your boss thinks it is feasible. Anonymous user • Pingdingshan • 2024-01-02 18:33 When I first came here, my base salary was 6k, the same as ours, but next month my boss is going to give me 20k because it includes commissions.
Anonymous user There are so many replies. In my opinion, it is impossible to be an absolute white hat. The number of follow-up sales will increase the weight of the link, but it cannot make the weight so large that it can be BS.
From the perspective of the e-commerce platform, sales volume = traffic x conversion rate, and Amazon’s sales ranking is based on sales volume (although the top-ranked links can still maintain their ranking for a period of time when they are out of stock), so to be ranked BS, the traffic and conversion rate must have increased.
Traffic = free traffic + paid traffic. If the paid traffic on the site is turned off, then it is the free traffic on the site and the free traffic outside the site. Traffic alone cannot improve the links that were originally average. Conversion rate is also required.
So what method can improve the conversion rate in a short time? It is fracture, so there must be a price discount, discount outside the site, keepa will not display the price, plus there is a change in the number of follow-up sales, so it may be a small account following the sale outside the site. If the boss does not say anything and does not cause losses, then it may be a small account self-shipping and following the sale, low price discount outside the site, but not shipping, resulting in a short-term ranking increase. If the post by the original poster is true, then the man’s purpose is to lust for your body.
Anonymous user First of all, it is certain that those who can promise 100% bs are definitely not white hat methods. Without advertising, pure white hat methods cannot achieve this position. Of course, everyone has a different understanding of white hat. But we can see the inconsistency of the content through these. From what you said, about 20 orders a day are bs, which means that the category is not actually very large
You can see that erp doesn't know which one to use
You can look at the following points to better determine the method
1. Whether there is a surge in traffic or new conversions after taking over
2. After taking over, has the order volume increased steadily without obvious fluctuations?
3. Is there a hidden node? Many people used this method before. It seems that there is a BS, but it is not of this class. It is a very small class, but it is not displayed.
4. Have the collection list and gift list on the front desk changed from being rarely seen to being very prominent?
5. Does the United States offer social media discounts? This is not easy to find outside the site.
Anonymous user White hat operators do not open ads and BS
First of all, we need to understand what BS relies on, which is the order volume.
No matter you have new or old products, as long as your order volume is sufficient, you can go to BS
So the question becomes how to place a lot of orders
What are the ways to place many orders?
1. Off-site, this is the fastest. So you can use the brand ASIN to query
2. Bind other small accounts to ASIN and continuously place orders through the small accounts
3. On-site compliance measures such as flash sales and advertising
It is also recommended to see how the keyword ranking of the link changes before going on BS.
Which keywords have risen in ranking?
Wang Girl- Born in 1995, 7 years of cross-border experience Agree from: Mr. Zheng is very motivated In order to answer your question, I charged 200 yuan... You have to work hard! I hope you can get rid of it soon O_O
① For ins and YB outside the site, it is best to search with about 5-10 keywords
② Check whether there are significant changes in order returns within a certain period of time, break it down into days, especially for the same order that was returned, and see if there are a large number of such cases in a short period of time.
③Search the brand name + keywords on the entire network to see if there is any soft text promotion ④Check the order details in ERP to see if there is a big discount ⑤Confirm the store that sells ASIN to see if it is self-shipping
My name is Wu Chunying There are no advertisements, no black technology, and no changes in the front-end. It is just an off-site promotion with powerful off-site resources to promote the product.
After all, ranking 50th in a small category means that the product has a certain sales volume, and that product is more suitable for off-site products, and the price should not exceed 20 US dollars.
As long as the product is suitable for off-site marketing and the price is not high, it is possible to reach BS within a week without advertising. I have done it many times.
Because I have abundant off-site resources (high-quality Facebook groups + high-quality Facebook or Instagram, Telegram influencers + free high-quality and low-quality groups and influencers).
There is no point in bragging. It took me several years to collect these off-site resources (after many years of testing, classification, and building good relationships with administrators).
Even if they send you their contact information directly, you will still have to spend several months contacting them and getting to know them.
Your boss is very lucky to have found a high-quality operator (who is very knowledgeable about off-site operations).
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