What is Namshi? Namshi Review

About NAMShi

Namshi aims to provide a completely unique online retail experience in the Middle East. In order to differentiate itself from Souq, Namshi positioned itself as a "fashion e-commerce". At the beginning of its establishment, it completely imitated the American B2C website Zappos. The platform is similar to Zappos and focuses on well-known brands. Therefore, Namshi has established a mid-to-high-end user group.

Namshi's logistics experience is also very good. They do not cooperate with large logistics companies, but build their own small and beautiful logistics team to meet customers' needs for same-day or next-day delivery.

Currently, Namshi offers more than 700 brands, including private labels and exclusive brands, including Adidas, Nike, Topshop, Tommy Hilfiger, Benefit, Maybelline, etc.

In addition, Namshi provides 24-hour fashion services and offers buyers payment methods such as credit cards, PayPal and cash on delivery. The platform also supports a 14-day free return and exchange policy.

Development History

-Namshi was founded in 2011.

-In October 2012, Namshi received US$20 million in financing led by Blakeney Management and JPMorgan.

-In May 2013, Namshi received US$13 million in financing led by Summit Partners and others.

-In 2014, Namshi’s two investors, Rocket Internet and Kinnevik, integrated several e-commerce companies into the Global Fashion Group (GFG), and Namshi became one of the five major e-commerce companies under GFG.

- In 2016, Namshi said the company had revenue of 555 million UAE dirhams ($151 million) and was profitable. But Rocket Internet has been bleeding money, reporting a loss of nearly $600 million in its April quarterly report.

-In May 2017, Emaar Malls, owned by Mohammed Alabbar, announced that it had acquired a 51% stake in Namshi for US$150 million, making Namshi one of Alabbar's e-commerce alliances. Rocket Internet said it would continue to hold a 49% stake in Namshi.