Official Amazon product! Free Prime Day marketing tools

What's in a social media toolkit?

Apart from the Amazon official language at the beginning, the content of this social toolkit is quite rich, providing many practical skills and poster templates.

First, some suggestions for sellers to post on social platforms

1. You can add brand flagship store links/social media discount codes/professional and good-looking product pictures in your posts.

2. You can also choose Amazon Primeday’s official promotional pictures as the accompanying pictures for your post to indicate that your product is participating in the Primeday promotion. The toolkit is officially provided with a collection of official promotional pictures that are cut to size according to different social platforms, as shown below.

3. The official also provided some event poster templates, allowing everyone to use these templates to promote their products on major social platforms.

As for how to use these templates, Amazon's tutorial is a simple three-step process. First, choose a high-quality photo, then cut out a white background, and finally put it into the template and post it on the social platform.

Such a simple method of use makes people feel that... it is equivalent to saying nothing. In addition, the colors of these templates are very subtle, as shown below

This is a poster with such high saturation that it will blind you if you look at it too much. If consumers see such a poster, they will be eager to swipe past it quickly.

I once thought that it was the cultural differences between China and the West that caused such a split in aesthetics, but I didn’t expect that this template from Amazon would receive unanimous negative reviews in English forums.

However, it is still necessary to make a special event poster for the product and publish it on social media or in the position of the main pictures behind the product. Don't just use the official Amazon template. (If you want to make a good event poster, scan the QR code at the end of the article to consult me)

4. You can preheat discount activities for your products on the official account of the social platform, such as posting a countdown poster every day, or posting some brand stories.

5. Use discounts to solicit reviews (note that discounts are used to attract them to share reviews rather than simply asking for positive reviews, the former is officially allowed) and votes. You can also share some usage/maintenance tips for your products on your social accounts to maintain brand loyalty.

6. Use the fan effect of social celebrities to promote new products, and use videos and early bird discounts to attract the first wave of purchases of new products.

There are some other posting suggestions and tips, you can go to the official documentation to learn more.

To sum up

In general, this official guide is quite practical, and some social media account posting instructions are easy to implement. Many sellers are confused about whether they should do social media, that is, off-site traffic generation.

I still recommend that novice sellers lay a solid foundation and do a good job on the site before trying outside the site. Sellers who have spare capacity or whose on-site traffic has reached a bottleneck can try social media more.

Although the official event poster template is ugly, you still need a poster. I have collected some good-looking Primeday event posters for your reference. Scan the QR code to get them from me~

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group

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