|
▶ Video account attention cross-border navigation
It is learned that on September 8, London time, Queen Elizabeth II passed away, and the UK entered a ten-day national mourning period. September 19 was designated as a national funeral day, and the UK's national logistics will be stagnant for one day. While many cross-border sellers are very worried about logistics obstructions, traffic declines and plummeting sales on the UK site , some sellers have taken advantage of this favorable situation to find another way and rushed to Amazon's BSR. Recently, the Queen's peripheral products are selling well on Amazon UK. Queen's peripherals are hot selling! Topped BSR in one day! It is learned that on the day of the Queen's death, Amazon UK launched a number of peripheral products related to the Queen, which were welcomed by British consumers. According to foreign media reports, the three best-selling items on Amazon Europe that day were all peripheral products of the Queen of England: two wooden wall decorations with the late Queen's portrait printed on them, and a platinum Jubilee mug priced at 9.90 pounds (11.56 U.S. dollars). Among them, peripheral products such as the British Queen’s flag, wooden plaques, and mugs even topped the Amazon BestSeller list within a day. ▲ The picture comes from Amazon UK Currently, the top seller in the Home & Kitchen category is the Queen Elizabeth II Flag (Commemorative Edition 1952-2022) sold by Chinese sellers . On the book bestseller list , Robert Hardman's "The Queen of Our Time: The Life of Elizabeth II" and Angela Kelly's "The Other Side of the Coin: The Queen, Her Dressing Table and Her Wardrobe" ranked 11th and 20th respectively on the Best Sellers list. ▲ The picture comes from Amazon UK It is worth noting that in this consumption boom of royal accessories, due to the pressure of living expenses caused by soaring inflation, more British consumers chose to buy commemorative items with lower prices and smaller volumes. On the best-selling list of handmade products, wooden plaques and mugs of the Queen of England ranked in the top three. ▲ The picture comes from Amazon UK In addition to Amazon, sales of Queen Elizabeth II souvenirs on eBay and Etsy are also skyrocketing. According to Laura Sheldon, a seller of souvenirs on Etsy, she has completed dozens of orders for Queen Elizabeth II souvenirs since the Queen announced her death last week, and one order even ordered hundreds of souvenirs. In this regard, it is learned that this is not the first time that the products surrounding the British royal family have become popular. The British people's admiration for the British royal family has led to a wave of consumption of royal peripherals every time a major event occurs in the British royal family. On February 6 this year, on the eve of the 70th anniversary of the Queen's accession to the throne, the Queen's peripheral products were hot-selling. Recently, in addition to the Queen’s commemorative peripherals, souvenirs of the new King Charles are also being put on the shelves one after another , and there are many Chinese sellers among them. However, it is worth noting that in contrast to the hot sales of Queen's peripherals, the situation of sellers selling other products on the UK site is not optimistic. Strikes break out again! UK stations raise MCF fees! Data released by the UK Office for National Statistics (ONS) showed that in July this year, the UK consumer price index rose by 10.1% year-on-year , reaching the highest inflation increase since 1982. The overall rise in prices has aggravated the cost of living pressure on the British people. Currently, British consumers' willingness to spend has reached an unprecedented low. On September 13, British media reported that due to the deadlock in the negotiation process with the union, after the mourning period, the UK's largest container port Felixstowe Port will once again go on strike for eight days from 7:00 on September 27 to 6:59 on October 5. This will undoubtedly deal a heavy blow to the European supply chain. In addition, it was also learned that an announcement released by Amazon UK recently also dealt a heavy blow to sellers on the UK site. The announcement stated that in response to the challenges brought by the global economic situation, Amazon will increase the UK's Multi-Channel Fulfillment (MCF) fees (including fuel and inflation surcharges) on November 12, 2022 . Amazon said that the increase in MCF fees is to mitigate the increase in transportation costs and ensure that it continues to provide the delivery speed, reliability and service quality that sellers expect. But this will undoubtedly make the already tight profit margins of sellers even worse. However, there is some good news recently. According to sellers’ feedback, along with the increase in MCF fees, Amazon will also launch discounts for multiple items. These discounts will allow sellers to ship multiple orders at a cheaper per-item price, saving an average of 25.2% in shipping costs . In addition, the new British Prime Minister Truss, who took office on September 6, made three major moves after taking office. On the 8th, London time, he proposed a 100 billion pound emergency energy support plan and printed money to issue subsidies to cope with inflationary pressure. As Shakespeare said: No matter how long the night is, the day will always come. With the issuance of subsidies, the consumer confidence of British consumers will be improved. In the short term, sellers on the UK site may have the opportunity to achieve explosive sales in the upcoming consumer peak season. What do you think about this? Welcome to discuss in the comment area~ |
