Order volume is "0"! Amazon sellers' orders plummeted to single digits in February!

Amazon US seemed to be shrouded in a cold winter in February. Since Valentine's Day, sales have continued to drop like a high dive, and the sellers' backend data is bleak.

It was originally estimated that sales would decline, but it was unexpected that they would plummet - directly falling to single digits . Such a situation was truly unexpected!

Although February is usually a low season for sales, the sales decline this year is particularly obvious compared to last year. Who could have expected that this year's sales would be far colder than in the past and even more so!

At present, "declining sales" has become a hot topic, and many sellers have posted their unbearable backend data online. Judging from the data alone, the recent sales are more pessimistic than the data in January. There are even worse sellers. The order volume of the US site has plummeted by 70%, and the Canadian site has directly hung "0".

"I thought January was a slow season, but February was even worse."

"The number of orders has been in the single digits for three consecutive days. It has never been so bad."

"Amazon's sales have been horrific in the past few days, with sales dropping to single digits in one day"

"Orders in February fell straight down like a towering jack-o'-lantern."

"Only 5 orders were completed yesterday! In the same period last year, there were at least hundreds of orders per day."

"Sales have been cut in half in the past two days, and the advertising ACOS is so high that it's hard to look at. In previous years, there was a wave of traffic in late February, but this year it feels like there is none at all."

"Compared to last year's sales, sales in the same period this year have decreased by 50-60%."

In fact, the decline in sales data is the result of a variety of factors, but one reason worthy of attention is that Valentine's Day seems to have become a banned word !

As a rule, sellers add holiday-related keywords to product titles during festivals, and generally speaking, such products should see good sales during Valentine's Day.

However, last week, a seller whose daily sales on Amazon in the United States once reached 300,000 US dollars suffered a sudden and severe blow.   The product details page (Listing) that he carefully prepared and whose title contained the word "Valentines" was removed from Amazon without any warning, causing huge losses ! Moreover, Amazon did not send him any email notification or performance warning!

Because the title contains   There is more than one seller who was sanctioned by Amazon for "Valentines" . There are 17 other sellers who posted comments under the post saying they encountered the same situation.

This incident not only caused huge losses to the sellers involved, but also caused panic among the sellers. The removed listings could not be displayed and sold normally, which directly led to zero sales of related products.

Here, we recommend that all sellers conduct a comprehensive review of the operation of their own stores and carefully check whether there are any illegal words in product titles, descriptions, pictures, etc.; given the risks of relying solely on holiday keywords for promotion, sellers should develop diversified marketing strategies . In addition to holiday-related traffic, they should focus on optimizing the daily search keywords of products and increase the exposure of products during non-holiday periods.

The U.S. is now officially in the tax filing stage. On January 27, the U.S. Internal Revenue Service (IRS) launched the 2025 tax filing season. During this period, consumers' disposable income has shrunk significantly in the short term, so they have less desire to buy non-essential items, which has led to a decline in sales of related products . For example, some sellers who mainly sell non-essential items such as home decorations and fashion accessories have clearly felt a sharp drop in orders.

In addition, their spending is also slowing down due to factors such as the extravagant spending during last year's Christmas promotions and the tightening of consumers' household budgets. An overseas celebrity revealed that overseas consumers are waiting for the country's tax refund, so the decline in orders may continue for a long time.

# Impact of extreme weather : Since the end of January, winter storms have hit the United States, Canada and other places. In mid-February, storms continued to spread in the eastern United States, and many states faced the threat of severe weather.

# Traditional sales off-season : January and February are the off-season for most products. The sales decline varies among product categories and target markets, but the overall trend is downward. For example, the sales of non-seasonal rigid products such as household goods and electronic products during this period are often significantly lower than those in the peak season.

# Intensified competition for new product promotion : At the beginning of the year, a large number of sellers were promoting new products. A large number of new products flooded into the market, and the competition with mature products was fierce, which affected the exposure and conversion rate of each product and reduced sales. For example, in the clothing category, the number of styles in the new season increased, and the sales of old products naturally declined.

In general, the dismal sales situation in February has become a huge challenge for sellers. Perhaps in the new year, sellers will have to face a roller coaster of problems such as rising logistics costs, platform "bloodsucking", strict compliance, constant returns, black technology attacks, tariffs, etc. , but sellers cannot just sit there and wait for death.

In this difficult situation, sellers are advised to start from optimizing product detail pages, accurately adjusting advertising strategies, etc., to explore breakthroughs to increase sales. They can also try to explore new sales channels, and not put all their hopes on Amazon as a single platform.