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Every industry has its own way of playing and dark side. In fact, as I said before, the most common thing about this industry is to make money from information gaps. There is nothing wrong with making money from information gaps. As long as it is within a reasonable range, I think there should be no problem. Of course, everyone has different opinions. I only represent myself. This is the last article I share about this type of article. If you have any questions later, you can leave a message below
I have sorted out everyone's questions in the past few days, and will share the following business tips in a targeted manner:
1. Evaluation: When it comes to this, everyone is familiar with it. Basically everyone has come into contact with it. There are endless varieties. I will share with you what I know.
First of all: reviews are divided into self-supported accounts and real foreign accounts. In the early years, both of them could leave reviews, and Amazon's policies were relatively not so strict. Reviews could be left and were not easy to be deleted. Later, Amazon was stricter about reviews. People should rarely use self-supported accounts. At most, they would use self-supported accounts to post some review-free orders or FB, but there are still hidden dangers for the account. It depends on how you look at it.
As for the self-supporting account evaluation, you should have encountered many scammers. Because the evaluation is to return the principal by showing the screenshot of the order, and return the commission by leaving a review, many people will encounter people who run away with the money in the first link. There is really no way to deal with such people. You can only go to a*z123 to blacklist them to alert everyone. Therefore, most people choose the latter method for evaluation.
Then: After the PP review, the money will be returned automatically . Relatively speaking, there will be fewer scammers in this case, after all, the principal is directly returned to the foreigners. However, there are still some scammers. As a service provider, I have been cheated by my peers. . .
I was cheated by the so-called intermediary on both ends. I had nothing in my hands. The intermediary told the seller that I could do reviews and return the principal after seeing the screenshot of the order. Then I came to us, saying that I was the seller and needed me to do reviews and return the principal after the review. When I released the order and took a screenshot of the order for him, the intermediary used the screenshot to cheat the seller to return the principal. Because I return all the principal after the review, the intermediary got stuck at this link and cheated the seller of the product principal. Finally, after the foreigners on my side left reviews, we couldn't find them when we needed a refund. They didn't reply to my WeChat messages and finally blocked and deleted me. The foreigners on my side didn't receive the refund, so they returned the goods collectively. Some got angry and even complained, which had a certain impact on the seller's store.
This incident also shows that the seller is the biggest victim. Even if the money is paid, the store may still be shut down, and the most we lose is a part of the buyers. During this period, we also tried to contact the seller through internal messages, but basically no one paid attention to you. This is understandable, as they are worried that it is a scammer.
Therefore, the water of evaluation is really deep, please keep your eyes open, sometimes it is really hard to guard against. After all, it is an e-commerce and you never know what kind of person is behind the screen. At the beginning, we used WeChat to check whether the real-name authentication and the length of the circle of friends to determine whether to cooperate. Later, it was basically recommended by acquaintances, which is relatively less risky. Until this year, because of a reform of the platform, you should all know that after the top cancelled the ranking display, we did not do the evaluation, because it was meaningless to do it again.
For those who are still doing evaluations, I would like to briefly share my personal views:
First of all: Amazon does not allow reviews, and it is strictly prohibited. There are definitely certain risks. At the very least, you will be warned, and at the worst, your store will be directly closed.
Secondly: it is not as easy to leave a review as before. It is basically difficult to leave a review for self-supporting accounts. Moreover, if the purchase is made by real foreigners, the review may be restricted, or it may be dropped after a few days. Although the top accounts have high weights and can be kept for comments, there is no ranking display. It seems meaningless to spend a small amount of 1k to post a comment. However, everyone has different ideas, so it depends on yourself.
Now when my friends ask me to do reviews, I always refuse. In the early stage, if it is a new product and it really needs some comments, they always suggest to do a direct review to support it. After all, direct reviews are allowed by Amazon because there is freedom of speech in foreign countries. Therefore, there are direct reviews on the Amazon platform. You can post comments even if you have not purchased the product. Each ASIN will show a maximum of 4 reviews. Basically, all the accounts that can be posted on the direct review are OK. There is also a green label. In this case, you can do a green label when you have enough confidence in your product. After all, the green label is also allowed by Amazon. However, if the product is not good, it will also bring bad reviews.
2. Clear inventory: This is something that everyone will use. It is difficult to do business on Amazon. Many people cannot do it or their stores are closed, so they need to deal with the products.
Inventory clearance can be done online or offline. Offline clearance has always existed, which is to clear out your products directly after discounting them. However, this is hard to come by, and it is rare to find someone who can collect inventory. The second way is online clearance, which started to emerge in the past two years, and many people started to see it on WeChat Moments.
How does it work specifically? I believe some people have encountered it, so I will briefly explain it: online clearing does not distinguish between sites and products, any product can be cleared, and there is no need for discounts, and the seller will even make money. The operating principle is to raise the price to the highest in the category, and then place an order with a self-maintained account. I will place an order for as much as you want to clear, and the refund only needs to be returned to the service provider according to a certain percentage of the exchange rate of each site, so as to achieve mutual benefit and win-win results.
So here comes the question:
1: If the refund is only based on a certain ratio, then wouldn’t you be at a loss? Where does the money come from?
2: Won't this large number of orders pose a risk to the store? Is it a disguised form of fake orders and taking advantage of Amazon? Yes, these are real problems that must be clarified.
The first question is that the service provider wants to make money, so how could they lose money? The credit card used for payment is a credit card that has not been issued abroad. Some hackers hack into foreign systems and then sell it at a low price. For example, a credit limit of $100 may be sold to you for only $30. Of course, there are also some low-priced gift cards.
The second question: Are there any risks in the store? Of course there are risks, so the choice is mutual. If a large number of orders suddenly appear in your store, do you think it is scary? Some people will suggest that you cooperate with external sites to clear the stock, expose the products outside the site, and then a large number of orders in your store will be slightly explainable. Or you can place thirty to fifty orders every day, and so on, and slowly clear them. But there are definitely risks. At the very least, you will be warned of fake orders and abuse of rankings. At the worst, it will be a violation of the Seller's Code of Conduct.
The third question: there will be returns. Online orders are fake to clear stock, and you need to actually ship the goods. However, the addresses of these fake orders are usually uninhabited addresses, so there will be returns. The return rate is generally around 20%. So if you encounter an unreliable service provider, this hidden danger is still quite large. If the other party's original intention is to deceive you, then he will definitely return the goods collectively in the end, and you will lose both the wife and the army. Be cautious in this operation.
3. Change brand: One of the four great methods. I have been doing it since I entered the industry. It is relatively reliable and I have never encountered any store problems due to brand change. In the past few years, sellers could modify it in the background. Later, when the background could not be modified due to strict regulations, I believe you also went to various forums for strategies, that is, the a-a+bb method of template brushing. Later, this method was no longer useful, so you just looked for a service provider. Now there are only three ways to change the brand.
The first is: I admit that the purpose of technical modification is to take advantage of the information gap because you don’t know how to do it. I think there is no problem with reasonable payment, as long as the fee is not too outrageous.
The second is: vc modification is mainly aimed at those who do not have editing rights or those who change the brand of zombie links, but vc accounts are not 100% successful. It is best to find vc accounts under the same category, and the success rate is relatively higher.
The third is: internal brand change . I really encountered an internal brand change two years ago. The success rate of direct modification without entering your backend was as high as 99%. Now there are also people talking about internal changes to universal brands, but I have never encountered or done it, so I will not comment too much.
4. Breakthrough delivery/locking warehouse: This is also one of the four great kings. Why is it said that the four great kings are the businesses with relatively large demand?
First of all: breakthrough delivery. Generally, if the quantity that can be shipped is not enough or is 0, people will think about breakthrough delivery. In the past, the old version of the delivery process could break through the delivery in multiple windows. It is not so easy after the revision. There are many tutorials and methods on the Internet, but basically all those that can be searched are outdated. This is actually to make money from information gap. As I said before, there is no problem in making money from information gap at a reasonable price. Of course, if you do more research and search more, you will definitely get it within a short period of time. There is not much to say here. Speaking of risks, there has been no sudden explosion so far to say that there is a big problem. It’s just that Amazon will delay receiving it, but it will still receive it in the end.
If you don't want to make a breakthrough but want to increase the storage capacity, I heard people say that it can be done, but I don't know the specific operations. Logically speaking, the storage capacity is given to you by Amazon, and you can only improve your own KPI, which is a gradual process. If you can increase the storage capacity immediately, there will definitely be corresponding risks. The risks are too high and it is not recommended.
Secondly: lock warehouse, this is also a technical operation. Most of the shipments created by sellers themselves are either divided into warehouses or cannot be swiped to the warehouse they want, so they think of looking for service providers to lock warehouses. You all know the general principle, such as changing the address, deleting the shipment, AGL, etc., but the most essential part is how to change the shipment quantity of the sku to 0 or other, which is yet to be studied. The risk is not bad. If you meet a good service provider, all aspects will be controlled. After all, business is not a one-time deal. If you want long-term cooperation, you will pay attention to all aspects to achieve win-win cooperation.
There are too many businesses on Amazon to talk about. Recently, someone asked about mirroring technology. What I want to say is that this has been around for a long time, and it is similar to the nature of zombies, which realizes comment sharing through a parentless relationship. Many people no longer play with merged zombies, as the risk is high and comments are lost quickly and are not durable, so now mirrors have been created. In fact, it is a bug that blocks table uploads. I personally think it is just a change of name but not the substance. I have not been involved in this area, so I will not comment further.
At this point, everyone knows that most businesses are based on information asymmetry. It is not difficult to understand the principle. You can figure it out in the end if you spend some time. I have said before that there is a sequence in learning and there are specialties in skills. How to view the service provider industry specifically, everyone has their own scale in their hearts. I will talk about the routines of the Wuhan training industry when I have time. I was undercover for a month and was eventually fired. Okay, everyone, no matter what others say, do your job happily and make money happily.
"Wonderful Reply"
LebronBoyka 1. The success rate of changing brands through technology is less than 10%. The recent major changes in Amazon's front-end pages have caused the cost-effectiveness of many black technology methods to become very low;
2. Regarding reviews, the number of real-person review accounts in the United States has long been abused. In fact, most of them are self-supported accounts. As for the questioner's statement that it is difficult to get a review and it is easy to lose a review, it is actually because the resources are not in place. High-authority self-supported account resources are only circulated in a small circle, and the current cost is not that high;
3. Can you elaborate on the techniques for clearing inventory online? Do you need to cooperate with forced opening? After all, when high-risk small accounts are hung, there are more or less stocks on them. Chenny @LebronBoyka : Online inventory is done to this extent. Now some people also use this method to run their own stores, do their own inventory, and cooperate with forced opening? Is there still forced opening now...
Lebr on Boyka @Chenny :....You can force it open. Usually, it will be suspended within 48 hours. But it is enough to withdraw cash. The service provider can make it last longer. I don’t know how they do it. The principle should be to trigger the account protection mechanism. The specific methods are different. "If you only return a certain proportion, then you will lose money. Where does the money come from?" I don’t understand this. No matter how cheap the self-supported account is, it costs more than 100 to buy one. So where does the money come from? Did you use the American Black Card? Did you use the money from the self-supported account credit card?
C henny @LebronBoyka : Forced opening is equivalent to appeal. If the forced opening you mentioned requires providing information to appeal, then it is not forced opening. I haven't seen a real forced opening without providing any information in several years. I'm clearing out the inventory and I'll treat you to some tea.
Lebron Boyka @Chenny : I figured it out. Even if the prices of many low-priced products are raised, they cannot cover the cost of a high-authority self-maintained account (or a real-person account), so a large number of refunds will be received within a week or two (at this time, there is no need to think about contacting the service provider, as they will most likely be blocked). In other words, if you want to take advantage of Amazon, you must be prepared to give up this account (and this set of information, because even if the store that was defrauded is cancelled, it is likely that this set of information will no longer be used), and the balance on the small account must be used as advertising fees to burn up the links to the big account within a week or two, otherwise you will still lose money. Is that what you mean?
Pig Pig Pig Kirin - A 90s-born Amazon leek Agree with: amzwebster, the endless falling leaves rustle down, the bright moon and the cool breeze when I wake up Thank you for sharing the three articles. I have a deeper understanding of the service provider industry.
However, Amazon can now purchase storage capacity, so breaking through the delivery/locking warehouse conflicts with Amazon’s interests. It is estimated that it will become more and more difficult in the future.
Amazon itself has been working on its brand strategy, so changing its brand will become increasingly difficult.
How should I put it? After the explosive growth from 2019 to 2021, Amazon is now moving towards refinement and competing for existing shares, just like its operations. It wants to make more profits from sellers and existing platforms. Many paid services provided by service providers may become Amazon's official paid services in the future, such as paid managers and storage capacity purchases. In the future, the service provider industry will probably become more and more difficult. It may gradually change from being a provider of black technology to providing Amazon-related policy guidance or training. |
