Suppression before promotion? Net1 challenges the hearts of cross-border sellers!
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Didn’t you enjoy Black Friday to your heart’s content? Then, how will various sites perform under the impact of the new round of Cyber Monday? According to foreign media data This year's Cyber Monday once again set a historical sales record It is estimated that the online sales of the entire Cyber Monday will be around 9.4 billion US dollars Compared with last year's 7.9 billion, it increased by 18.9%. After Black Friday, the Internet We also have to obediently put the money into my brother-in-law's pocket Foreign media clearly stated Extreme weather hits parts of the U.S. Shoppers will be more willing to buy online at home This year, Amazon's online sales accounted for Breaking the record again, reaching about 40% This is equivalent to one in five Americans shopping on Cyber Monday. There are two options for Amazon e-commerce platform So how are the sales of each site this year? After the disappointing Black Friday, most European sellers have adopted a more relaxed attitude towards Cyber Monday. In this case, Amazon has not let down the sellers’ “expectations”. Compared with Black Friday, Cyber Monday is more like an ordinary Monday, with no exclusive event entrance, no large promotional posters, and everything is as calm as usual. Similarly, the performance of the event was just as terrible, and there was no sense of being an event day at all. So Cyber Monday is just a normal Monday for European sellers. (It may also be affected by Black Friday and perform worse than usual.) Therefore, for European sellers, the preparations for the event week are still somewhat different from those for American sellers. Like the European site, the Japanese site does not offer any preferential treatment for Cyber Monday, there is no event entrance, and no promotional posters. Compared to the bleak performance of the European site, the Japanese site is slightly better. Judging from the current situation, the overall traffic is slightly higher than usual, and the number of orders has also increased to a certain extent. In general, the Japanese site is still relatively young and has a lot of room for growth. However, as Amazon's key target, we have reason to believe that the Japanese site will bring us more surprises during next year's event week. Compared with other sites, sellers on the US site are undoubtedly the happiest, as they can have an exclusive Cyber Monday event entrance pushed by the official, which also allows Cyber Monday to be on the same level as Black Friday. These complete promotions also gave sellers expectations for Cyber Monday sales. However, when the sellers opened their eyes this morning, they saw the following screenshots: When everyone thought that Cyber Monday was just a passing fad, but Amazon loves to surprise people. After 18:00 Pacific Time, everyone unexpectedly welcomed a wave of orders. The situation at that time was as follows: We can see that at the beginning of Cyber Monday, it was not as strong as Black Friday, but it had a lot of stamina. By the end of the day, everyone reported that the total number of orders had at least doubled or tripled, which was not much different from Black Friday. The editor summarized the reasons for this situation. Because most American consumers' shopping needs have not yet been completely resolved, and today is Monday, they cannot go shopping during the daytime, so the concentrated shopping period is concentrated in the after-get off work period. So for sellers, when the situation is not good during the day, don't lose confidence in Cyber Monday. The real peak period of orders will be concentrated in the evening in the United States. Next, let’s take a look at the sales of each category this year The rankings are not much different from Black Friday. These three categories still ranked the top three in sales during this online shopping event! The sales volume of Amazon categories is highly correlated to the number of sellers and the size of the category, so everyone can guess which categories are expected to make the top three. From the experience and lessons of Black Friday, we should not blindly follow the trend when choosing hot products, but find out the changing factors in hot products. Study the demand trends of buyers and create your own hot products. Cyber Monday has now come to an end. If your sales are not ideal, don’t be discouraged, there are still opportunities. We still have a long way to go as e-commerce sellers, and we cannot relax just because of Black Friday and Cyber Monday. We need to win in challenges and win in normal times. After experiencing the exponential growth of Cyber Monday, we need to reposition keywords to stabilize rankings, so here we specially prepare a keyword optimization skills package for you. Scan the QR code below to get it. Data is as of 16:47, December 3, 2019 (Beijing time) PS. Students who need to join our seller communication group can also scan and private message me to add you to the group |
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