In the past two days, sellers have received email reminders from Amazon, stating that some FBA fees will be adjusted at the end of September! In the email, Amazon said that FBA provides U.S. sellers with a remote delivery service across North America, which allows sellers to deliver U.S. FBA inventory to Canada or Mexico. This time, Amazon's fee adjustment is aimed at this remote delivery fee. There is already a detailed description page of the fee adjustment in the seller backend, but it shows that the fee change will take effect on October 18 , not September 30 mentioned in the email. It is very likely that Amazon has changed the backend page in the past two days, delaying the effective date by more than two weeks. We can see from this table that this so-called adjustment is nothing more than a price increase! Among several ranges, only the 1-pound to 2-pound range has become a little cheaper, while the other ranges have increased by about 3.5% to 16.8%, which is a lot of money. This is also related to the logistics congestion and soaring logistics costs we mentioned last weekend. Even Amazon itself cannot afford such long-distance logistics costs, and ultimately the costs have been passed on to us sellers. However, judging from the fact that Amazon has postponed the implementation time, there is actually a lot of resistance to the new change. Or Amazon has other activities to hold in October and needs to postpone this policy until after the activities are over. It is likely to be the "second Prime Day" mentioned earlier. This new event will be an important stepping stone for Amazon's peak season in the second half of the year. During big promotional festivals and peak seasons, we always see some sellers who are happy when they receive an order, but cry bitterly when calculating their profits. This is because they do not have the habit of accurate profit calculation and timely adjustment. Now I will talk to you about how to do accurate profit calculation. Accurate profit calculation and timely provision of decision-making basis Before calculating profits, we also need to know what costs we have spent. However, due to the complexity and large number of Amazon accounting categories, it is easy to make mistakes in calculations. In addition, Amazon's allocation logic is complex and the accounting logic for each project is different. For example, the allocation logic for advertising fees, storage fees, LD, coupons, etc. is complex and difficult to handle. There are three benefits to real-time profit accounting: 1. It is conducive to better optimization of listings. Sellers can use real-time profit accounting to determine whether the listing pricing, advertising ratio, and marketing budget are normal, thereby optimizing the listings; 2. Stop loss in time. If the profit can be calculated quickly, the loss-making ASIN can be discovered in time. Sellers can decide whether to suspend promotion based on the data to increase revenue and reduce expenditure. 3. Ensure continuous profits. If a certain ASIN has good sales and high profits, but because there is no comprehensive, timely and accurate data indicator, it is impossible to determine its potential to become a hit, which will result in losses. |
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