What is Patozon? Patozon Review

Basic Introduction

Paton is committed to selling high-quality Chinese products to all parts of the world. Relying on platforms such as Amazon, Ebay, and Wish, the company's business covers more than 30 countries including the United States, Britain, Germany, France, and Japan, and has been recognized by 200 million consumers. It has established 15 overseas order execution centers around the world, and its sales performance has continued to double in the past 6 years. The company's main product categories include 3C electronics, outdoor sports, smart home, computer peripherals, mobile phone peripherals, etc.; the main operating channels include its own brand website and third-party cross-border e-commerce platforms such as Amazon, eBay, Newegg, AliExpress, Wish, Rakuten, Yahoo, etc.

The main products and business platforms are

1. The product categories include security, computer accessories, mobile phone accessories, smart home, auto parts, garden, outdoor sports, etc.;

2. Operate cross-border e-commerce platforms (Amazon, eBay, Newegg, AliExpress, Wish, Rakuten, Yahoo and other foreign third-party platforms) and B2B offline channels (large foreign supermarket chains, foreign physical stores), etc.;

3. Own brand website operation. Patoxun has successfully incubated multiple brands such as MPOW, VICTSING, VICTEC, and PATUOXUN. With high quality and cost-effectiveness, these brands have established a certain influence in the European and American markets and have established multiple marketing models based on European and American markets.

Brand influence

Patson's Mpow brand has become Amazon's No. 1 audio product brand in North America with its excellent market performance.

No. 1 in sales volume: Mpow Amazon selfie sticks, Bluetooth headsets and other products have repeatedly won the first place in sales volume on the entire network

Walmart partner brand: In 2017, with outstanding market performance and excellent user reputation, it became a Walmart partner brand

Rewards from all platforms: Amazon/eBay/Wish/Rakuten and other platforms have successively awarded the Mpow brand "Quality Seller Award", "Leading Style Award" and other awards.

Sales

In 2015, Paton achieved operating income of 466 million yuan.

In 2016, sales reached nearly 1.3 billion yuan.

In the first half of 2017, sales exceeded 800 million yuan and net profit reached nearly 100 million yuan.

Platform Advantages

1. Product development

Unique and rich industry database, independently developed product development system

2. Product Design

The industry's top creative design team, professional creative incubation center, won the German IF Award and Red Dot Design Award

3. R&D capabilities

Professional product R&D center, team members come from internationally renowned companies, hundreds of independent intellectual property rights worldwide

4. Operational Strength

Full platform coverage, full network marketing, incubation of five well-known brands, accurate sales forecasting capabilities and high-quality pre-sales and after-sales services

5. Supply Chain Management

A flexible supply chain system featuring global services and a mature and efficient professional supply chain management team

6. Quality Control

A testing organization accredited by the China National Accreditation Service for Conformity Assessment (CNAS), a world-renowned team of testing and certification experts, a complete quality management system, and testing facilities costing tens of millions of yuan

Corporate Culture

Vision: Let everyone in the world enjoy Patonson's products

Mission: To brighten everyone's life

Core values: pragmatism, simplicity, focus, innovation

Company Qualifications

In 2014, it was awarded as a member unit of Shenzhen Cross-border E-commerce Association

In 2017, obtained Shenzhen High-tech Enterprise Qualification Certification

In 2018, obtained the qualification certification of China National High-tech Enterprise

In 2019, it won the annual outstanding cross-border e-commerce export enterprise

In 2019, won the 2019 Excellent Cross-border E-commerce Software Service Provider

In 2019, it won the 2019 Excellent Cross-border E-commerce Enterprise

Awards

In 2013, he won the "Leading Style Award" at the Amazon China Third-Party Seller Conference.

In 2014, he won the eBay Outstanding Seller Award.

In 2015, he won the "2015 Quality Seller Award" for electronic products in Amazon Europe.

In 2016, he won the “Quality Seller Award” in the European region of Amazon.

In 2016, he won the Wish Performance Soaring Award.

In 2017, he won the “Quality Seller Award” in the European region of Amazon’s “Global Selling” program.

On December 28, 2018, at the 2018 National Recruitment Upgrade Summit Forum hosted by Mocha Research Institute, Paton was awarded the titles of "China's Top 100 Best Practices in Recruitment Management Informatization" and "China's Best Recruitment Management Team Top 100".

Development History

In April 2012, Paton was founded.

In June 2012, the first overseas order fulfillment center was established in California.

In January 2013, the brand mpow was founded, and the company's core competitiveness achieved a qualitative leap.

In February 2013, the company began its global expansion and entered the markets of the United Kingdom, Germany, France, Italy and other European countries.

In December 2013, monthly sales exceeded 10 million yuan, and business expanded to more than 20 countries and regions around the world

In January 2015, it received an investment of RMB 12.24 million from the listed company Cross-border Communication.

In December 2015, it received another investment of nearly RMB 300 million from the listed company Cross-Border Link, and officially became a wholly-owned subsidiary of Cross-Border Link.

In October 2016, its parent company Cross-Border Link increased its capital by RMB 450 million, and its controlling stake reached 90%.

In December 2017, annual sales reached more than 2 billion, an increase of 80% year-on-year.

In March 2018, the team size exceeded 1,000 people and the office area expanded to 9,000 square meters.

In April 2018, Paton's corporate culture was upgraded and its core competitiveness was further enhanced.

In December, it obtained the national high-tech enterprise certification, with annual sales reaching 3.5 billion

In May 2019, the talent standards for managers were released, and the journey of leadership-driven enterprise transformation officially began.

July: Office area expanded to 10,360㎡

References

• 1. Did the subsidiary of Kuaijietong, Patosun, close down due to attacks by small and medium-sized sellers? : Sina Finance [cited on 2017-08-25T16:00:00.000Z]
• 2. Cross-border Communication spent 270 million to acquire the controlling stake in Paton, and earned at least 450 million in net profit in two years! : Threading the Needle [Reference Date 2018-01-12T16:00:00.000Z]