What is Traackr? Traackr Review

Traackr Basics

Traackr is one of the earliest influencer marketing platforms, founded in 2008.

Now we focus on influencer relationship management and have established a powerful online platform for this purpose.

Provides a large number of online influencer marketing management tools

Traackr’s purpose is to help advertisers (and agencies) build lasting relationships with influencers.

Provides advertisers with a database of influencers for retrieval

Traackr Introduction

Traackr currently supports subscribing to data from YouTube, Flickr, Revver, Dailymotion, MySpace, Vox and Last.fm, and then you can see your relevant data in these networks on a trend chart, such as statistics of social functions such as comments, messages or ratings; Traackr provides output code that allows you to embed statistical trend charts into websites or blogs.

After uploading the influencer’s contact information, you can even find out who the influencer’s fans are, which means you can find influencers with greater influence!

Traackr Features

1. Social listening tool

Track influencer data in real time. You can filter by keywords, hashtags, platforms, etc. to only show conversations of interest.

2. Network visualization map

It shows the interpersonal connections between influencers and those within and outside the company’s content network, and presents the status of other possible replacements in the company’s influencer network.

Traackr Funding

In April 2011, Traackr received US$410,000 in funding from LaunchCapital.

In July 2011, it received US$1 million in Pre-A round of financing.

In May 2012, it received debt financing of US$560,000.

In October 2012, it received US$1.5 million in Series A financing.

In April 2018, Traackr, a celebrity relationship management platform based in San Francisco, raised $9 million in Series B funding. This round of financing was led by Workhorse Capital, with participation from You & Mr Jones and others.