Off-site Deals Promotion

Amazon sellers have many channels for off-site traffic promotion. In addition to Facebook, Instagram, Twitter, YouTube, Google, etc., professional off-site Deals sites are also very good. What is an off-site Deals website? An off-site Deals website is a website that gathers discount information from many B2C websites. Buyers visit such websites mainly to buy discounted products.

Why do we need to do off-site Deals website promotion?

First, it helps to clear inventory. There is no other use for unsaleable products stored in Amazon warehouses except increasing storage fees. At this time, we can use the off-site Deals website to effectively promote products and help clear inventory.

Second, increase store traffic and conversion rate. Through off-site promotional websites with large traffic, products can be exposed well. Users on the website can effectively increase traffic and conversion by clicking on the listing promotion information to purchase products on the site.

Third, it can help improve the ranking of your listings. Promoting products at a certain discount can increase store traffic and conversion rates. When conversion rates increase, the ranking of your listings will also increase.

Many foreign buyers will log in regularly to check if there are any discounts on their favorite products, so the off-site Deals traffic is quite large and of high quality.

The following issues need to be considered when doing off-site Deals marketing:

1. Choose the right Deals website

The types of promotional websites and the direction of the target audiences are different, such as outdoor, pet, electronics enthusiasts, and even professional audio enthusiasts. Although the Deals website will bring more traffic to the product in the short term, whether the right platform is chosen directly determines the conversion rate of the traffic. Inappropriate Deals will attract a lot of invalid traffic, thereby reducing the conversion rate of the listing, which is not worth the loss.

2. Research competing products on Deals websites

Before posting a promotional post, you must first check whether there is information about similar products on the relevant Deals site. Considering that buyers log in to Deals basically to look for discounted products, if your price and differentiation cannot have greater advantages, it is recommended that you post with caution, otherwise it will be difficult to promote it as a Hot Deal or Popular Deal.

3. Understand the website rules in depth

Every country has many local promotional discount websites, such as Slickedeals in the United States, Hotukdeals in the United Kingdom, etc. Even the promotional discount websites in the same country have differences in policies and procedures, so sellers must understand their rules before marketing. Don’t post crazily or post replies yourself. It will not be worth it if your account and IP are blocked.

4. Long-term accumulation

Doing well in off-site deals is not something that can be done overnight. The work is rather tedious and requires more patience. It may take several months to develop a high-quality celebrity or website resource. Don’t think that you can become successful on multiple deals websites in a few weeks, or quickly have a large number of off-site resources that are very well integrated. This is unrealistic.

So what are Amazon’s mainstream off-site Deals sites?

1. Slickdeals

The largest Deal site in the United States is slickdeals.net, whose traffic accounts for more than 90% of the total traffic of all Deal sites in the United States. Slickdeals has a strict backend algorithm and very strict website rules, and pays special attention to the maintenance of loyal users of the website. Sellers cannot blindly register accounts and publish promotional information. Slickdeals strictly prohibits sellers from doing self-marketing, and is very strict in detecting new accounts and associated accounts. Once a seller is found to be doing self-marketing, the user account will be immediately blocked and product information containing related keywords will be prohibited from being published. In serious cases, it may even be permanently prohibited. Therefore, sellers should not easily try to post and market themselves, but contact Slickdeals celebrities through other channels, communicate and cooperate with them, and then launch product promotion activities. There are many ways to contact here, such as searching for the same name through Skype, searching for the same name on social platform websites, exchanging peer resources, or searching on freelance platforms (Fiverr), etc., but never use internal letters to contact, and newly registered accounts should not have any abnormal operations, such as frequent likes, comments, or attempts to post. Although celebrities are difficult to find, it is enough to use them after accumulating about 3 high-quality celebrity resources.

Slickdeals publishing requirements: the number of Amazon store feedback must exceed 1,000; the number of reviews of the product to be published must exceed 50; the discount must be reasonable, and it is recommended not to publish if the discounted price is too high; new SD accounts cannot publish deals, and once they are published, they will be immediately removed from the shelves, and may even be banned from posting forever by SD.

The promotion effect of Slickdeals: Ordinary promotion Deals: The effect is often not obvious; Crazy promotion Hot Deals/Popular Deals: Once SD lists you as this type of Deal, your sales and attention will skyrocket; Home page promotion Front Page Deal: There is no doubt that your product will become popular when it is on the SD homepage.

2. HotUKDeals

HotUKDeals is the largest and most active discount forum in the UK, and its influence in the UK exceeds that of websites such as Dealsplus that focus on the US market.

HotUKDeals release requirements: the number of Amazon store feedback exceeds 1,000; the number of reviews for the product is not less than 30; the product rating should not be less than 3.5 points.

3. Kinja Deals

KINJA is a DEAL section under LIFE HACKER, which is dedicated to showing Today's best deals. Products that can be listed on KINJA will have the opportunity to be displayed in various sub-sections of GAWKER, with amazing traffic. In addition to the huge traffic, the reason why KINJA stands out among many DEAL platforms is mainly because it is free promotion. Sellers submit products to the website editor every day. After selecting products and prices, the editor selects some of his favorite products to display on the page of the day, and does not charge any promotion fees.

Content distribution of KINJA: The content includes two parts: main posts and text links. The main posts have products with higher cost performance or are more novel. The editor will add text descriptions and display pictures, and attach discount codes to directly link to Amazon for purchase. The text links are relatively less effective, with only one line of title and discount code, and click to jump directly to Amazon.

The US Kinja Deals publishing requirements are: the number of Amazon store feedback exceeds 500; the product rating should be no less than 4.2 points; the number of product reviews should be no less than 20; the product will appear on the http://deals.kinja.com/ page.

4. Other Deals Sites

Deals Woot - American discount website. The promotion channel of the largest discount commodity transaction website in the United States. It was founded in Dallas, the United States in 2004 and acquired by Amazon in 2010. It has its own APP and is one of the first websites in the United States to launch the concept of "group buying once a day". It has now expanded into a comprehensive mall with multiple categories including toys, sports and outdoor, red wine, shoes and clothing, etc.

Dealsplus - US discount website. The top ten discount information exchange forum in the US, with its own APP, has more than 7 million visitors per month, and can share deals and coupons from more than 15,000 stores. Shoppers can not only access thousands of deals and coupons posted by the community, but also customize their browsing methods, track their favorite members, and subscribe to email reminders from their favorite stores.

Deal News - American discount website. American online transaction website and price comparison information exchange platform with its own APP. It has a variety of consumer electronics, gadgets, computers, clothing and other products. It has been established for more than 20 years since 1997, with 14.5 million visits per month and more than 400 transactions per weekday. The website only publishes the lowest-priced products provided by the most reputable companies.

· Redflagdeals - Canadian promotion website. Canada's largest discount promotion information exchange forum, and a leading provider of online promotions and shopping tools in Canada. Thousands of deals and coupons in more than 70 categories are published. The company has full-time employees dedicated to finding deals, coupons and giveaways. It has 3.99 million visitors per month and more than 775,000 registered users. In addition to coupons and some free gifts, the website also has money-saving suggestions and shopping tips, which are deeply loved by some Canadian shoppers.

Dealabs - French promotion website. A website that instantly updates the largest discount promotion information in France. With over 470,000 members and over 420,000 transactions, you can share the deals you find in stores and online and tell you what products are worth buying.

·Mydealz-German promotion website. The largest discount promotion information exchange forum in Germany. Germans like this website very much. It publishes a large amount of super discount information every day, basically covering everything from daily food, clothing, housing and transportation to entertainment activities, and there are often some amazing discounts, even free products.

Kakaku - Japanese price comparison website. Kakaku is a cross-regional direct sales store alliance. It is a must-see website before buying goods. Not only can you get the lowest price information, but also get reviews and comparisons of different brands and models of similar goods.

What are the best conditions for off-site traffic?

The product must have sufficient advantages: more functions, more complete features, or price advantages over similar products, etc.

Adequate inventory: Out-of-stock situations can have a devastating impact on your listing, so how can you ensure that you have sufficient inventory? Use tools to crawl your competitors’ sales numbers, historical sales prices, and other data to estimate the amount of product inventory that needs to be reserved.

The listing is mature enough: There is a certain amount of reviews, the listing has been optimized, and it can withstand a small number of malicious negative reviews.

·Synchronous promotion on and off the site: increase sales, improve rankings, and become a Best Seller as soon as possible.

Take advantage of festivals: Important festivals can bring considerable traffic. Try to choose a promotion time during the festival so that you can get a share of the huge traffic.

Product conversion rate: It is recommended that the product conversion rate should exceed 10% before conducting off-site traffic generation.

Many sellers use fake orders as their first high-frequency keyword for promotion, but in fact, fake orders are just a gray form of evaluation, and Deal is the weapon to create hot products in compliance with regulations. Now that Amazon's policies are tightened and the risk of account suspension is high, the only way to break through in the long run is to choose compliant and effective promotion methods.