Amazon TM label chasing and selling

Amazon TM label chasing and selling



First of all, sellers should improve their awareness of intellectual property rights : "Global layout, trademark first" , and then do a good job of brand registration, which is the first step to prevent infringement.


The R mark hasn't come out yet, how can we catch up and sell with only the TM mark?


Take a look at the following ideas (for reference only):


1. Prove that he is selling fake goods and infringing your trademark

"Follow-selling" does not mean "infringement". The key point is: as long as the products being followed are confirmed to be authentic products of your brand, no matter which channel the products come from, it does not infringe your intellectual property rights.


2. Prove that the product you are selling does not match the description

Both 1 and 2 require testbuy and testbuy shows the receipt status, so the success rate is relatively high. The specific operations are as follows:

◆ Make a test purchase, that is, purchase the hijacked product. After receiving the product, check to make sure it is a fake. Record the order number of the test buy, which will be used during the reporting process.

1) Prove that your packaging and products have logos, but the products you received from the copycat seller do not have logos. When reporting this to the Amazon team, be serious and say that the copycat seller has seriously infringed your trademark. Then you can cite the article of the U.S. Trademark Law that clearly states that this is an illegal act, etc., to highlight the seriousness of the problem.
2) Prove that your listing clearly shows that the product and packaging have logos and you received the product from the copycat seller without a logo. Also, say something about the inconsistent quality and how it will definitely affect the customer experience if consumers on the Amazon platform actually buy the product (this method is suitable if you have not done brand registration) .
3) If you have built an independent website, you can complain to Amazon that your brand independent website is not authorized to be used by anyone except your store.


3. Report abuse of Amazon policies

If you believe that the hijacked product is not as described, you should report it by going to Amazon Seller Central -> Performance -> Account Status and clicking Report Abuse of Amazon Policies on that page .



4. Please ask friends who have R mark to help follow the sales

The success rate of R mark in chasing follow-up sales is as high as 100%. First, bury the brand word of the follow-up sales in your five points or description, and then wait for the page to display, use his R mark to complain about the ASIN, check the seller who follows the sales and submit it. Never check your own ASIN! Never select all ASINs! Otherwise, you will become a dog.


What is the difference between TM mark and R mark registration?


The R mark can participate in the transparent plan to catch copycat sales, and the TM mark can use the brand rights normally, but it does not have legal protection. When applying for a registered trademark, it enjoys the right of first use.


Although the TM mark can be used to catch copycats, the success rate is low! At the same time, operational risks may lead to the R mark being judged as brand abuse in the future, brand loss, inability to register, and even association.


If the seller prepares to register the R mark for a new account himself, fill in the trademark name of the R mark in the five-point description of the link that is being copied. After filling in, your link will have this R mark.


  • Don’t fill in A+, because if you bury words in A+, the complaint may destroy your A+.

  • Your R mark and TM mark are separate, so a complaint with the R mark will not affect your TM mark store, but if you reach a certain number of complaints, the R mark may be subject to brand abuse.


If you want to use the R label for a longer period of time, first you need to file a complaint to make the R label effective. You can file a complaint against your own small account first. If it succeeds the first time, Amazon will not think it is malicious, and then the use cycle of your R label can be up to forty or fifty times, or even more. If the failure rate of your complaints is higher, the R label will be easily abused.


Special attention


●Do not mention multiple types of infringement in one report.

For example, if you choose trademark infringement, do not describe others misusing your copyrighted images in the problem description.

● Do not report two trademark numbers at the same time.

Amazon only considers the first trademark number, if any. If you wish to report infringement of multiple different trademarks, please submit separate reports.

● When reporting a copyright infringement hijacker, do not select the entire ASIN.

When reporting, you can click "Show Quote" and select a specific seller.

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