Buyers return products, sellers suffer! Compulsory insurance and video verification are actually related to this!

Due to the return policy of the Amazon platform, buyers can return products without any reason. However, the various weird reasons for returns from buyers often make sellers tremble with anger. One seller shared that he had a customer return the product on the grounds that he had undergone a sex change operation, and another seller was returned by a customer on the grounds that the wedding was cancelled. These are not the most annoying. What sellers hate most is that sellers return the product on the grounds that the product is defective.

Because if a customer returns a product due to a defect, the seller loses not only the product but also the product link. Therefore, sellers are usually very distressed when they encounter buyers who return products due to defects. Recently, a seller's product was returned by the seller due to defects, resulting in the product link being removed from the shelves.

The link was removed due to customer returns!

Recently, a seller complained on a forum that a customer asked for a return half a month after receiving the goods. Although the seller did not handle it in time, Amazon automatically refunded the buyer . The seller thought it was a normal return behavior, but he did not expect that the customer complained that the product was defective , and Amazon removed the seller's link .

The sellers were helpless about this, after all, Amazon is a platform that favors buyers, so the sellers could only swallow the bitter fruit and silently appeal for the link to be returned. After the link appeal was successful, the sellers thought that the matter was over, but they did not expect to find that the link could not be edited when they opened the backend . The desperate sellers could only open a case to ask the customer service, but the customer service said that there were no other errors in the seller's ASIN .

At present, the seller’s problem has not been solved. When he asked customer service, he only got a reply asking him to wait .

Under the post, sellers complained:

The seller mentioned above that Amazon is very sensitive to flawed and defective products . If a seller is complained about selling flawed and defective products, the seller's link will be removed. So what is the reason why Amazon is so sensitive to flawed and defective products?

Amazon pays for third-party sellers !

According to foreign media reports, in 2015, buyer Oberdorf purchased a retractable dog leash from a third-party seller on Amazon. However, an accident occurred when he was using the leash to walk his dog . The suddenly retracted leash hit Oberdorf's eyes, causing him to go blind .

After Oberdorf was injured, he tried to contact the seller of the retractable dog leash, but failed. Oberdorf, who was desperate, had to sue Amazon in the US court, hoping that Amazon would be held responsible.

In this case, the court ruled that Amazon must be responsible for third-party products sold on its platform.

Judging from foreign media reports, this is a normal consumer rights protection incident, but for Amazon, it is very likely that it will have no chance of winning similar cases in the future.

Because the United States practices a case law system , which is a legally binding judgment based on court decisions. This judgment has legal normative effect on future judgments and can serve as a legal basis for court decisions . If Amazon is sued by a buyer for similar reasons again, Amazon will have little chance of winning.

Because in the United States, in order to prevent large companies from bullying customers, courts generally impose sky-high compensation and fines for disputes involving large companies and consumers. Even Amazon cannot stand being sued every day. So Amazon might as well start from the root, rather than letting go of a flawed or defective product , which is why Amazon now removes the seller's link as soon as it receives a complaint from a buyer about a flaw or defect.

In this light, Amazon recently told sellers that they must purchase insurance , which may be due to this reason. Some sellers speculate that the video verification that caused a lot of controversy some time ago is probably to ensure that Amazon can find the legal representative of the seller's company to take responsibility as soon as possible when something goes wrong.

When sellers encounter seller returns, they should handle them in a timely manner to avoid buyers leaving negative comments, which will affect the link or account. What should sellers do if their links are removed due to complaints of product defects or flaws?

How to appeal

In this case, the seller should first submit a complaint letter to Amazon. Is there anything they should pay attention to?

Some enthusiastic sellers have summarized the points that need to be paid attention to when complaining about product defects or flaws:

Amazon now pays more and more attention to buyers' shopping experience, so when encountering customer complaints, Amazon will be more inclined to the customers. Sellers need to be more meticulous in their operations and pay attention to handling disputes with customers to avoid unnecessary complications.

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