As the end of the year approaches, the Black Friday and Cyber Monday events are coming. Sellers are preparing for the peak season with peace of mind. Recently, many sellers have had their brand registrations removed, infringement cases frequently occurred, and accounts frozen! Is the May Day event really going to be a bummer? Recently, a major incident occurred on the Amazon platform. Sellers have been reporting that their brand registrations were suddenly removed and it was shown that no brand was registered. What’s even worse is that even if you open a case in the backend, you can’t find out why the brand was removed. In this regard, sellers with relevant experience said that all sellers on the US site are like this, and there is basically no solution. There are also sellers who said that the new brand they registered just last year suddenly disappeared. They filed complaints for more than half a year but to no avail and could only blame themselves for their bad luck. I have only heard that Amazon would remove the sales permissions of new accounts before, but this is the first time I heard that Amazon would also remove new brand registrations. Some sellers’ brand registrations from three years ago have been cancelled, and their A+ pages have also become invalid. Nowadays, e-commerce platforms are very standardized, and in order to avoid infringement complaints, sellers must register many products with brands before they can rest assured. For some accounts that have registered their own brands, Amazon will also open up more operational functions to help sellers develop in the platform in the long run. Now the platform directly removes the seller’s brand registration without the seller having violated any rules or notifying the seller, making it impossible for the seller to list products using the brand. Black Friday is just around the corner, and there is still no way to file a complaint. Sellers are feeling extremely desperate. A few days ago, many Wish sellers said that they were sued by EPS Law Firm. The product involved was: Baseboard Buddy lazy mop . EPS Law Firm usually hides the case, so by the time the sellers found out, their accounts had already been frozen. The Baseboard Buddy lazy mop represented by EPS Law Firm this time is a popular "lazy tool" all over the world. It is almost a must-have for people at home, especially during the epidemic when people are confined at home. It is active on the best-selling lists of almost all platforms. It is understood that a total of 53 Wish accounts have been prosecuted. The Wish backend TRO interface shows that the store has been suspended and there is a fine for freezing . Image from: SellerDefense And yesterday, AliExpress and Alibaba International Station were also targeted. 74 AliExpress and Alibaba International Station stores were complained about, and some sellers were fined. According to EPS Law Firm’s practice, other platforms will also be frozen one after another, and sellers of this product should remove it from the shelves immediately . It is worth noting that all the product images on the Baseboard Buddy website are copyrighted, so even if the word trademark is not used directly but the image appears , it is still considered infringement. The risk is also very high if the same title separates two words and the product is the same. Recently, another infringement case occurred. How many sellers will be affected by this case? Let’s take a look. The editor learned that Grande Cosmetics, a niche American cosmetics brand, recently filed a lawsuit in the Northern District Court of Illinois. The case has been accepted and will be frozen soon.
It is reported that Grande Cosmetics was founded by Alicia Grande in 2008. The eyelash enhancer GrandeLash-MD launched in the early days of its establishment won multiple awards. It has now expanded to cover a variety of products including eyelashes, lips, eyebrows, hair and face.
This is the first time that the law firm has sued a cross-border e-commerce seller . In the indictment, the registered trademarks of Grande Cosmetics involved are as follows:
The editor found through searching that there are not many search results for Grande Cosmetics products on Amazon, and most of them are sold on Amazon.com, while there are about 4,500 related search results on eBay . All cosmetics sellers should also check their products, remove infringing products as soon as possible, and withdraw the money from their accounts as soon as possible. After all, if the account funds are frozen and the law firm asks for a high price, the sellers will have a headache. Some sellers also said that after experiencing the pain of infringement, they developed a habit of withdrawing cash every week. Other sellers can also learn from this. In summary, sellers should pay more attention to information about infringement in their daily lives, and should also be more aware of the possibility of infringement when selecting products. It is better to stay away from the big pit of infringement as much as possible. |
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