According to CCTV News, the US election has finally come to an end . US Republican presidential candidate Trump announced his victory in the 2024 presidential election in the early morning of the 6th. Image source: external network
— 1 — Trump wins The battle between a 60-year-old woman and a 78-year-old man for the White House is quite intense. The US election has attracted global attention in recent days. Cross-border e-commerce sellers are also paying close attention to the US election, and its final result will have a far-reaching impact on the cross-border e-commerce market in the next few years. As soon as Trump won the election, all Trump-related stocks soared, the US dollar rose sharply, and then began to fall in the afternoon. Many buyers withdrew their money and ran away: So what impact will Trump’s coming to power have on cross-border e-commerce?
— 2 — The impact of the US election on cross-border e-commerce Trump insists on implementing the America-first trade policy, the Reciprocal Trade Program, which cancels China's most-favored-nation treatment, which in the final analysis means: adding tariffs. It is understood that tariffs of 10% to 20% will be imposed on other countries in the world, and there is even a threat to impose a targeted tariff of 60% on China. This will inevitably lead to three butterfly effects:
- The increase in tariffs will eat up part of the sellers’ profits, and sellers will have to raise prices to make up for the loss.
- Whether it is traditional foreign trade or cross-border sellers, they must consider preparing next year's goods before the policy is actually implemented, so as to save some costs. Since traditional goods are more profitable than e-commerce goods, shipping companies will of course give priority to traditional foreign trade goods. Referring to the performance of shipping companies subject to the increase in tariffs on electric vehicle parts this year, two situations may occur next. One is that freight rates continue to rise to a level close to the epidemic level, and the other is large-scale dumping of containers and warehouse explosions.
- The Mexican market will continue to be hot Mexico is popular because it is close to the water and has the advantage of being the first to get the moon. It is a good choice for Chinese companies to transfer their supply chains to Mexico. By placing them on the US-Mexico border, they can avoid tariffs and reduce delivery time and replenishment costs. Therefore, many big sellers with global supply chains have their factories in Mexico.
Second, it is good for Chinese sellers’ local stores in the United States
Trump has always been protectionist towards domestic American companies. For example, he continued to push for large-scale tax cuts. The Trump administration also stated that it would also strengthen the intellectual property review of global imported goods and increase penalties on goods that are believed to infringe on American intellectual property rights, including raising tariffs and banning imports.
— 3 — TK sellers are boiling Trump has repeatedly stated in public that he would never ban TikTok. As early as June, Trump registered TK and used TK as his first front to promote to young people. Trump himself has opened an official account on TikTok, @realdonaldtrump, which has attracted more than 13 million followers. If Trump is elected this time and fulfills his promise of never banning TikTok, TikTok may get a new turnaround in the United States. At the same time, this US election also brings new business opportunities to sellers, and various Trump-related products are in high demand. For sellers, keeping up with hot election events and launching election-related peripheral products may be an excellent gold-digging opportunity. But it should be noted that selling Trump's peripheral products may involve the risk of infringement. Trump’s victory may be a turning point for TikTok’s fate, but sellers should also pay attention to the new tariff plan proposed by Trump.
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