Basic Introduction

Guangdong Best E-Commerce Co., Ltd. (stock abbreviation: Best E-Commerce, stock code: 833663) is the first international F2C cross-border e-commerce chain enterprise in China. It is mainly engaged in the research and development, production and cross-border e-commerce of power supplies, car electronics and smart home products. In addition, some products are purchased from outside under OEM.

In April 2007, the Shenzhen headquarters of Bestec was officially established. In 2010, it began to lay out a "global" sales network, and successively established overseas subsidiaries in the United States, the United Kingdom, Japan, Russia, Australia, the United Kingdom, Brazil, etc., and relied on this to cover sales in more than ten developed countries and radiate to more than fifty relatively developed countries. It has further expanded various channels and established its position as an internationally renowned brand of consumer products.

Development Model

In terms of channels, Bestec continues to deepen its channel layout, relying on the company's multi-category synergy advantages to further expand domestic and foreign online and offline channels. Bestec has established official flagship stores on all mainstream domestic and foreign e-commerce platforms such as Amazon, eBay, Tmall, and JD.com.

In offline channels, Bestec also covers multiple chain supermarkets and electronics stores such as Walmart, Suning.com, and Suning.com.

Deploy domestic and foreign smart home IOT (Internet of Things) systems. As mentioned above, at present, Bestai has launched smart sockets, smart lighting, smart home appliances and other products, which have achieved interconnection and interoperability with Google Assistant, Amazon Aiexa, Tmall Genie x1, etc.

That is, through the model of "independent research and development of smart hardware + joint development of unique new products + integration of home smart hardware", Bestec is about to build a smart home Internet of Things platform.

Revenue

In 2013, global sales totaled more than 200 million yuan.

In 2015, the company's overseas sales revenue was RMB 145.9 million, accounting for approximately 92% of the total revenue.

In 2016, Bestec achieved operating revenue of 252 million yuan, a year-on-year increase of 60.55%.

In 2017, the total operating revenue was RMB 291,265,804.17, an increase of 15.48% over the same period last year.

Corporate Culture

Mission: Make life simpler, more comfortable and more fun

Vision: To create an international leading consumer brand

Values: Innovation, Focus, Progress, Integrity, Cooperation, Sharing

honor

On December 3, 2015, Amazon China's " Global Selling " Seller Summit was grandly held in Guangzhou, and Guangdong Best E-Commerce Co., Ltd. was awarded the title of "The Best Seller in Japan in 2015".

2016, January Amazon "Global Store Quality Seller"

In May, the company was awarded the honorary title of "Guangdong Province Honest Enterprise (2015)" by the Guangdong Federation of Enterprises and the Guangdong Entrepreneurs Association.

In December, we won the "Customer First" award.

In January 2017, it was awarded the honorary title of “Shenzhen Famous Brand”.

In October, it was rated as a "Guangdong Province E-commerce Pilot Demonstration Unit in the Field of Industry and Information Technology".

In December, it won the title of “Top Ten Cross-border E-commerce Enterprises in 2017”.

In 2018, Bestec's switches and sockets for household and similar purposes were approved as "Guangdong Famous Brand Products" and became a "Director Unit" of the Shenzhen Internet of Things Intelligent Technology Application Association.

Listing and Delisting

In 2015, Bestec received equity investment of approximately RMB 16 million and borrowed more than RMB 3.5 million from banks.

On September 11, 2015, Bestec was officially listed on the New Third Board.

On April 21, 2017, Bestay issued 822,413.00 ordinary shares in RMB to Guangzhou Chuangyu Mingheng Equity Investment Fund Enterprise through a private placement, raising RMB 30 million. The financing funds were mainly used to supplement the company's working capital.

The company's newly added shares on June 28, 2017 were listed on the National Equities Exchange and Quotations and publicly transferred on July 12, 2017;

On August 29, 2017, Bestec disclosed its semi-annual report, showing that the company achieved operating income of RMB 120,932,800, a year-on-year increase of 1.36%; gross profit margin of 62.36%, a year-on-year decrease of 3.34% from 65.70%; net profit of RMB 181,600, a year-on-year decrease of 98.8%.

In February 2018, Bestec applied to terminate its listing on the New Third Board.

develop

In 2010, it began to build a "global" sales network, and established overseas subsidiaries in the United States, the United Kingdom, Japan and other countries, and based on this, sales covered more than ten developed countries.

In 2011, the company transformed from traditional foreign trade to full-network marketing, increased global sales channels through multiple platforms, increased penetration in existing major markets, selectively entered new markets, expanded online retail channels, and rapidly developed into an Amazon premium seller.

Since 2012, Best Buy has been launched on Amazon's UK, Germany, France, Italy, Spain and Japan sites, with business covering North America, Europe and Asia, becoming a well-known international F2C (factory to consumer) e-commerce chain enterprise in the industry.

On May 29, 2015, Shenzhen Maorun Electric Co., Ltd. completed its shareholding restructuring and officially changed its name to "Guangdong Best E-Commerce Co., Ltd."

On September 10, 2015, the company obtained the letter of consent for listing issued by the National Equities Exchange and Quotations.

On September 29, 2015, the company's shares were officially listed on the National Equities Exchange and Quotations.

In 2016, a series of smart home appliances such as vacuum cleaners and rice cookers were launched.

In 2017, Bestec adjusted its sales direction and developed a product line of smart small household appliances based on its existing customer base, entering countries and regions such as Europe, the United States, and Japan.

In 2018, Bestec achieved another success, and its switches and sockets for household and similar purposes were approved as "Guangdong Famous Brand Products".

In 2019, the transformation to open and intelligent interconnection will sail against the wind and waves.

References

• 1. Best Buy joins hands with Amazon's "Global Store" to win the global market: Amazon Global Store [reference date 2019-11-27T16:00:00.000Z]