US Father's Day consumer spending will reach $22.9 billion! Which categories are expected to explode in sales?

According to a survey report released by the National Retail Federation and Prosper Insights & Analytics, this year's Father's Day consumer spending in the United States will hit a record high, expected to reach $22.9 billion. Last year's Father's Day spending was $20 billion, while in 2021 it will be $20.1 billion.

The survey found that three-quarters of U.S. consumers plan to celebrate Father's Day this year, which is almost the same as in recent years. On average, each consumer expects to spend $196.23, up from $171.79 last year and more than $174.10 in 2021.

The main reason for the record high overall and average spending is that consumers bought more clothing, electronics, personal care and travel items, and consumers will spend a lot of money on these products on Father's Day this year.

The survey also found that the Internet is the main shopping destination for American consumers. 43% of people plan to shop online, up from 40% last year; 38% plan to shop in department stores, up from 34% last year. Other popular destinations are discount stores (24%) and specialty stores (22%).

As in previous years, the most popular Father’s Day gift this year is a greeting card, with 61% planning to buy one. Other popular gifts include clothing (55%), a special outing such as dinner or brunch (52%), gift cards (48%) and personal care items (32%).

Phil Rist, executive vice president of strategy at Prosper, said: "This year's Father's Day spending will be driven by those aged 35-44, who will spend an average of nearly $100 more than the overall level. The age group with the most significant increase in spending is those aged 45-54, who will spend $57.04 more than last year."

It is worth noting that this Father’s Day, nearly a third (29%) of consumers plan to give an experience gift, such as tickets to a sporting event or concert, up from 25% last year. In addition, 42% of consumers plan to give a product subscription box, also up from 37% last year.

Most U.S. consumers plan to buy a gift for their father or stepfather (50%), followed by their husband (27%), son (11%), brother (9%), friend (8%) or grandfather (7%).

Editor ✎ Nicole/

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