Amazon's "low-price store" project overview discussion: semi-hosting? Counterattack Temu? Expanded version of Bazaar's "special store"?

The following has not been officially confirmed by Amazon and is discussed purely from the perspective of sellers. Is this content similar to Bazaar's "Special Store"?

  Amazon Low Price Store Program Overview:

1. The relationship between low-price stores and Amazon's main site: store within a store, set up a low-price store entrance on the amazon.com homepage, and the browsing interface is separate
2. The relationship between the bottom price store operation background and the Amazon main site background - shared background, switch using the site switching mall method
3. White label, the brand is not displayed on the link, and the product can be displayed or not
4. Test category, fashion/home/life
5. Logistics method: Products are shipped to Amazon China warehouses, which then send small packages directly to end customers. Delivery time is 9-11 days. Goods will be accepted for storage starting in autumn.
6. Seller rights, product selection rights, pricing rights and activity participation rights, no advertising promotion rights
7. Amazon has the right to charge sellers commissions, the commission rate is consistent with the main site, and it can do advertising promotion within the site and Internet celebrity promotion outside the site.
8. Product selection conditions: low-price, low-weight, safe products, priced under $20, weighing less than 1 pound, with dimensions within 14*8*5 inches, non-spreadable, non-edible Amazon low-price store items
9. Create links related to, use AI to generate or modify lifestyle images
10. How to ship? Clothing with different SKUs can be mixed in boxes, but non-clothing cannot be mixed in boxes
11. Inventory related, no storage capacity limit, no aging inventory fee 12. Low-priced products are refundable and non-returnable, less than $3 within 15 days
12. Register, internal invitation to get an email invitation (M store and C store are in the first invitation list)
13. Performance appraisal is conducted separately from the main store.

14. No follow-up selling mechanism

This year, TechCrunch reported that Amazon launched a "special store" called Bazaar in India, focusing on providing affordable, unbranded fashion and home products. Bazaar is integrated into Amazon India's Android application and mainly sells low-priced white-label fashion goods, including clothing, watches, shoes, jewelry, etc. The product prices do range from 199 Indian rupees (about 2.39 US dollars) to 600 Indian rupees (about 7.21 US dollars).

For example, Bazaar offers T-shirts starting at 129 Indian rupees (about $1.55) and sneakers for less than $3.

Amazon began recruiting sellers for Bazaar in February, offering them a range of benefits, including “hassle-free” delivery, zero referral fees, and access to Amazon’s massive customer base.3 This showed Amazon’s commitment to attracting sellers to the new platform and providing them with a competitive business environment.

In addition, the launch of Bazaar is a strategic move by Amazon to compete for market share in the Indian e-commerce market with local competitors such as Flipkart, Ajio and Meesho. Amazon aims to attract a wider range of consumers through Bazaar's low-price strategy, especially low- and middle-income buyers who are looking for cost-effective products.

"Wonderful Reply"

bugbx Zhao Shanhe

Agree with: Li Wenxiang , Xinxinxin Jiucai

The Amazon version of TEMU is here. According to this "closed-door meeting", the impact on the category is not small. The low-price mall uses the white-label strategy, which means that the sellers who settle in will be rolled up. Today you settle in and sell for 10 dollars, tomorrow a new one comes and sells for 8 dollars, and the day after tomorrow another one comes and sells for 5 dollars. If it continues like this, what will happen to the products on the main site?

According to this "closed-door meeting", the low-price mall only charges commission and first-leg freight, with no warehousing configuration fees, no storage fees, no low inventory fees, and eliminates copycat selling. The main site also has a separate entrance for traffic. After the initial small-scale internal testing to run the process, once the "large-scale opening" is opened to sellers, won't the main site products be killed?

How do sellers on the main site survive when they have to bear the pressure of FBA product cost inventory, advertising investment, warehousing configuration fees, storage fees, low inventory fees, dog selling, etc.?

What is the difference between Amazon's low-price mall and Taobao and JD.com's Taobao Special and Jingxi, which were launched to compete with Pinduoduo? Are these two platforms still active?

If this "low-price mall" is successful, it will wipe out most of the main site's products, and the prospects for small and medium-sized sellers will be worrying.

bcs

I don’t know how big the scale is, what the positioning is, whether it will conflict with the current FBA market, and whether it will be a challenge for FBA sellers in low-unit-price categories. I don’t know whether Amazon is using it as a staged strategic tool to fight against TEMU and seize the sinking market, or whether it intends to expand and become another growth engine to further detonate the low-price market, which is in line with the current trend of foreign consumption downgrade.

If it is really fully open in the near future, I hope Amazon can learn from the experience of fully managed platforms such as TEMU, play to their strengths and avoid their weaknesses, and defeat the enemy without necessarily becoming the enemy.

Large-scale distribution, going the way of wish, ebay, aliexpress, temu, may need to use ERP distribution software in the future, directly connect to 1688, combine AI translation copywriting, process pictures, put 100 products on the shelves with one click, and then ship them out to test the models crazily, make a small profit or even lose money to brush the ranking, accumulate a large number of links, a large amount of inventory, and focus on small profits and quick turnover. In this way, Chinese sellers of fashion home products can only focus on supplying goods and don’t think about branding overseas. It also has an impact on sellers with more than 20 US dollars. It is more difficult for them to build brands because they are all Chinese products. The difference is not big, but the price is less than half.

Agree from: Carooo , Toda , 633663366 , ZGY卷儿123 , kosaka

In response to the needs of Amazon philanthropists, Amazon has finally launched this special store project after much anticipation, in order to maximize the needs of philanthropists, so that philanthropists can serve foreign consumers at lower prices than the lowest. Hurry up and move in to start selling and enjoy the bonus period. Don't mix in the same market with the so-called FBA brand sellers like us who are just seeking fame and reputation. It will affect your temperament. Hurry up and move in~

Mid-lane King of Magic   -Amazon Angela

Didn't Temu say in the early days that no fees were required, as long as the goods were shipped, even the shipping costs were covered. Look at how much money Temu has deducted now, openly and secretly, it's hard to calculate? The low-price mall directly attracted Pinduoduo's traffic, and then the same mistakes were repeated? There is no end, only more!

So handsome that he was hacked - lying down, Buddhist operation

Agree from: simple , yebozzz