Brother-in-law adds another $1 billion! Is this market really worth such a "big bet"?

If we talk about the biggest obstacle that Amazon platform has encountered in its continuous market expansion, it must be the Indian site. This magical country once drove my brother-in-law crazy!

Big bet on the Indian market

On January 15th local time, the US "Wall Street Journal" website published a report saying that Jeff Bezos, CEO of Amazon, promised to invest an additional $1 billion in the company's business in India!

Previously, my brother-in-law had invested a total of US$5 billion in Amazon's business in India , and now he has announced an additional US$1 billion. It can be seen that my brother-in-law is very confident in this market!

So, what is the charm of India that makes my brother-in-law willing to spend so much money?

Earlier, Forbes published a cover story saying that Amazon " predicts India will become its largest market after the United States within a decade , and that the overall Indian e-commerce market will eventually be huge.

From this perspective, India does have huge potential for development. With the entry of Amazon, the Indian e-commerce market has also shown a three-way competition!

In 2014, the Indian e-commerce market was dominated by a competition between two local e-commerce companies , Flipkart and Snapdeal . However, as the world's largest e-commerce company, Amazon, began to enter the Indian market, it had a huge impact on the two platforms.

It can be seen that although the bigwigs have been losing money on Indian e-commerce platforms, their development potential is indeed considerable. After all, Amazon has also been losing money for more than ten years, but as a result, my brother-in-law became the richest man!

Antitrust investigation

Although the bigwigs are spending huge sums of money, the local Indians don't seem to be very convinced.

Earlier, the Competition Commission of India (CCI) ordered an antitrust investigation into Amazon and Walmart's e-commerce subsidiary Flipkart. The CCI pointed out four suspected antitrust practices of the two companies: exclusive sales of mobile phones by e-commerce companies, promotion of preferred sellers on the website, deep discounts, and giving priority to certain sellers' listings over others.

It is understood that this was raised by Vyapar Mahasangh, a local small and medium-sized enterprise organization in India, and during my brother-in-law's visit to India, the Confederation of All India Traders (CAIT), which represents about 70 million physical retailers, is planning a protest plan. According to CAIT, it will hold protests in 300 cities across the country.

In addition, foreign media reported that the brother-in-law also sought talks with the Indian Prime Minister and other officials on e-commerce. However, insiders revealed that the Indian Prime Minister did not seem to want to meet with the brother-in-law...

Committed to create 1 million jobs in 5 years

The latest news is that it seems that my brother-in-law felt the deep hostility from local small and medium-sized enterprises and the government in India. In order to ease the relationship, he made a commitment to create 1 million jobs in India in the next five years!

The brother-in-law said that new jobs will be created in India through investments in infrastructure, technology and logistics.

Looking back at the past, my brother-in-law has high expectations for the Indian e-commerce market, but it is obvious that it is difficult to really enter this market. With the support of various capitals, can India become the second largest e-commerce market after North America? Let's wait and see!