In the face of internal competition among peers, will Chinese IPs spend money on advertising? Time-sharing price adjustment may be the best solution!

When you adjust store ads and analyze ad data performance, do you have the following questions?

1. If Chinese IP peers click on their Amazon ad space, will they incur advertising fees?

2. Is it necessary to turn on or off advertising during non-shopping peak periods abroad to avoid pay-per-click charges by domestic peers?

3. Share the practical information from Amazon’s official lecture: Advertising ACOS optimization - search term report analysis

If you often see a large amount of advertising budget being spent quickly between 0:00-6:00 local time in the United States;

Or if you want to know whether time-sharing price adjustment can avoid invalid clicks from your peers? Then please read on carefully.

Regarding whether the Amazon system can identify Chinese or foreign IP addresses clicking on Amazon’s advertising space, Zhaodanmao consulted many Amazon sellers; everyone has different perceptions and opinions on this.

Today, Zhaodanmao will summarize the mainstream views recognized by most sellers:

Mainstream view 1:

Amazon shopping platform is not only browsed by Chinese (Chinese sellers) and Americans (customers), but also by normal customers from other countries and regions. For example , the US site also has orders from the UK/Italy, and the delivery address is also the UK/Italy, not just the billing address) and global shopping orders like this, orders from Canada and Mexico are also very common!

So you said Amazon needs to identify IP addresses to exclude clicks from Chinese sellers, but should it also exclude clicks from IP addresses in other countries? Amazon does not only have Chinese sellers, but also sellers from South Korea, India, Pakistan, etc. Should it also exclude them?

Customers from countries and regions other than the United States browse Amazon normally, click on ads and place orders. Why are they not charged? Amazon's advertising department also needs to achieve performance. People complain about Amazon's many bugs all day long, but suddenly believe that Amazon's technology can only exclude sellers' clicks (sellers are not only Chinese sellers, so the pattern needs to be opened up) and not exclude normal Chinese buyers' clicks in Amazon ad click recognition? Switch the language back to Chinese, and Chinese can also place orders and purchase goods on Amazon normally. If Amazon can really distinguish which orders are from sellers and which are from ordinary customers, wouldn't the problem of fake orders be solved? The statement that you must log in to your account to click is more reasonable, but it is also common to log in to accounts with Chinese IP (Amazon can't change the zip code, so you have to log in to your account, and you will keep logging in to your account later). But the volume is definitely not as good as those who don't log in to their accounts.
Finally, even if the sellers are charged for invalid clicks, Amazon still makes money. Isn’t it?

Mainstream view 2:

I have consulted customer service, and they tell me that as long as a click is generated, fees will be deducted, but the clicks and costs shown in the data will be delayed for a few hours.
Amazon’s invalid click refund is mainly for multiple clicks from the same IP in a short period of time. It will be counted as only one click and automatically refunded to your Amazon account.
Whether you log in or not, the IP is the same everywhere

Mainstream view three:

No clicks will be counted if you are not logged in (tested with a self-supported account) . This will filter out a large number of people who are just foolishly clicking on peer ads on web pages every day.

I wonder if you think the above three mainstream views are the same as your inherent cognition?

In Zhaodanmao’s opinion, Maomao also believes that Amazon will not help you distinguish between peers or sellers, regardless of whether you are logged in to an Amazon buyer account, regardless of whether the IP is domestic or foreign; as long as there is a click on the advertisement, fees will be deducted , but the clicks and costs shown in the data will be delayed for a few hours.

However, if your competitors use the same IP address to maliciously click on your ads, the Amazon system will detect these invalid and malicious clicks, and will only count them once and automatically refund the money to your Amazon account!

If sellers want to know the most accurate conclusion, they only need to conduct a simple AB test:

Run an ad (keyword promotion - precision - single keyword) with lowered budget, and make the ad appear after the seventh or eighth page. Since there are very few real buyers who turn to this position, there are basically no natural clicks.

Then, find different domestic IP addresses without logging into the buyer's account, and ask them to click once. Then compare the results with the results without anyone clicking for a day. Which one will use up the budget faster? I believe you will have an objective conclusion!

First of all, let me talk about Zhaodanmao’s point of view. Zhaodanmao personally does not like time-based adjustments; unless the company provides a budget or one’s own funds are limited, one will consider time-based price adjustments.

Generally speaking, if the budget is sufficient, I will choose to run the whole day, and then observe and analyze which time period has the best order results; because advertising orders must take into account the attribution cycle, which is completely different from the orders in the Business Report, unless there is a time-sharing pricing tool to test which time period has more orders in the end.

Time-sharing price adjustment depends on your overall spending, Acos and conversion rate . Everyone has different opinions. Let's take a look at other sellers' opinions:

Mainstream view 1:

One reason for time-sharing price adjustment is insufficient budget, and the other is sellers’ self-protection. (The simplest way is to believe that Chinese IP clicks are effective, which is to avoid competitors maliciously clicking on your ads during non-shopping peak periods, resulting in unnecessary advertising expenses!)

Mainstream view 2:

Many sellers do this, but it does not necessarily mean that it will be effective. I have also met many sellers who try to run ads all day long. However , if the budget is really small, it is understandable to run ads in different time periods. Let's talk about it from another angle. The advertising effect will deteriorate after the stock is out of stock. Everyone agrees that constantly pausing and starting ads is actually equivalent to a blank period without data accumulation, which is equivalent to a small stock out. Why don't people consider this point here ? This confuses me. If the budget is really insufficient, then just start a leak-picking group, or give a lower Bid to cover as long as possible. If you are worried about being selected by competitors, then don't put the ads so far forward.
The issue of time-sharing price adjustment has always confused me. Many sellers basically do it with the attitude of "better to believe it is true". But I don't think it's that complicated. If you think it is effective, you can adjust it by time. If he wants the advertisement to be online all the time to accumulate weight, then he can run it all day. Everyone can adjust their own prices, as long as the performance of the advertisement meets their expectations.

Mainstream view three:

According to our experience, through the investigation of order placement, most orders are placed between 6 am and 12 pm local time.
So we usually use software to adjust the overall budget. We will adjust it one hour in advance. But some countries have a long time span.
Some operators believe that it may take time for the advertising machine to recognize the advertising group, and turning it on and off every day will have an impact.
Therefore, we are still using the daily budget to make adjustments and have not directly turned off advertising.

Zhaodanmao believes that generally, no peers will maliciously click on your ads every day, because your store size and product sales have not yet reached the level of threatening others; so if you have enough budget, you can let the ads run all day to see the advertising data performance;

If the category of the product you operate is relatively small and belongs to the blue ocean market; if there are competitors who maliciously click on the ads, then you can adjust the price at different times or lower the budget to avoid malicious and invalid clicks from competitors.